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Aurum Living Emerges as India's Most Trailblazing Senior-Living Brand
Aurum Living Emerges as India's Most Trailblazing Senior-Living Brand

Business Standard

time25-07-2025

  • Health
  • Business Standard

Aurum Living Emerges as India's Most Trailblazing Senior-Living Brand

PNN Gurugram (Haryana) [India], July 25: As India prepares for a demographic shift--with the country's 60-plus population projected to exceed 347 million by 2050 (UNFPA India, 2023), the need for world-class senior-care solutions has never been greater. Amidst this backdrop, Aurum Senior & Assisted Living emerges as a beacon of innovation and compassion, setting new standards in elder care in India. Aurum Living's Visionary Beginnings With "Aurum Haven" Founded in April 2021 by Dr Umesh Gupta, a renowned cardiologist, Aurum Senior & Assisted Living, is rooted in medical expertise. His mission: to create thoughtfully designed, fully accessible living spaces rooted in clinical excellence and compassionate care, fostering independence, community engagement, and a fulfilling lifestyle for India's seniors. "We envisioned Aurum as a sanctuary where ageing is celebrated, not endured. Our commitment is to provide India's elderly not just with care, but with community, comfort, and confidence in every moment." -- Dr. Umesh Gupta, Chairman & Founder, Aurum Senior & Assisted Living Within weeks of opening, residents were applauding the sunlit courtyard. Mr. R. G. Prasad, one of the first residents, led a spontaneous round of applause after planting his first herb in the community garden, setting the tone for Aurum's ethos: small moments, big celebrations. Expansion to Two Facilities What started as a single 40,000 sq. ft. flagship campus - Aurum Haven, at Gurugram, quickly captured hearts across Delhi-NCR region. Residents cherished their experience at Aurum Living and began recommending it to friends and family. Encouraged by the overwhelming number of requests, we unveiled our second facility - Aurum Springs, also located in Gurugram. This new location carries forward the same design philosophy, now enriched with: -Senior Living facility with dedicated Memory-Care tailored for cognitive support. -Post-operative care for rehab and recovery after major surgeries. -Physio-Wellness Pavilion with cutting-edge rehabilitation equipment This expansion underscored Aurum's commitment to growth and quality--proving that premium senior living in India is both needed and valued. Leadership That Drives Growth Under the strategic guidance of Dr. Sameer Gupta (Managing Director - Aurum Senior & Assisted Living, Director - Metro Group of Hospital and US-trained Interventional Cardiologist) and Dr. Sonia Lal Gupta (Joint Director - Aurum Senior & Assisted Living, Director - Metro Group of Hospital, Managing Director, Metro College of Health Sciences and Research, US-trained Senior Neurologist), Aurum's programs blended innovative clinical care with culturally rooted activities. Upon returning to India after their medical training abroad, they immediately recognised the vast, unmet need for trustworthy, clinically driven senior-care options--a realisation that would soon shape Aurum Senior & Assisted Living. "India is not only ageing, it is evolving. Our seniors don't want to be dependent; they want to live fully, safely, and with dignity. Aurum is built for that future." -- Dr. Sameer Gupta, Managing Director, Aurum Senior & Assisted Living "We didn't want to replicate the Western model. We wanted to build what India needed, a care ecosystem rooted in culture, compassion, and clinical excellence." -- Dr. Sonia Lal Gupta, Joint Director, Aurum Senior & Assisted Living First Milestones & Resident Triumphs -Aurum Living is a one-of-a-kind senior living community, founded and managed by a family of doctors, including a Senior Cardiologist with over 45 years of experience, a US-trained Senior Interventional Cardiologist and Senior Neurologist. -Over 90% of occupancy achieved within just a few months, driven by heartfelt word-of-mouth recommendations. -A proud moment for the Aurum family as our senior residents successfully completed the Vedanta Delhi Half Marathon 2024--Senior Citizens' Run. A richly diverse senior living community, with residents from across India--south to north--as well as returning NRIs. From professors and doctors to retired army officers, Aurum is a vibrant cultural and intellectual haven for healthy aging, where senior residents thrive with purpose and dignity. "Moving from Jaipur, I feared losing my independence. At Aurum I've gained it back--plus a new walking group at morning every day!" -- Ms. Manisha Chauhan, Resident, Aurum Senior Assisted Living "As an NRI returning from United States, I worried about fitting in. The multilingual staff and daily fun and games activities made me feel at home within a week." -- Ms. Indra, Resident, Aurum Senior Assisted Living Aurum Springs (June 2024) In mid-2024, Aurum Springs welcomed its residents. Within a week, this campus received immense popularity that people who visited it said Aurum is not just senior living facility, instead it has become synonymous with joyful ageing. Aurum Springs is well-equipped for dedicated, personalized care--offering advanced post-operative recovery, dementia programs, geriatric-palliative support, full-day senior day-care, and on-site physiotherapy. "After my bypass surgery at a private hospital, recovery felt daunting--until I arrived at Aurum. Their advanced post-operative care sped up my healing, the nurse was wonderfully attentive, the meals were helpful in healing, and every member of the staff made me feel genuinely valued." -- Mr. Arvind, Resident for Post-op Recovery, Aurum Living (Aurum Springs) All locations of Aurum Living had: -Served more than 100+ families across both Gurugram locations -Earned a 95% resident-satisfaction score in annual surveys -Hosted 100+ community events, from Diwali celebration, arts and fun activities to family gatherings. Residents praised Aurum's vibrant culture, they applaud at every birthday celebration, cultural fest, and wellness showcase. Living Options at Aurum -Independent Living - maintenance-free apartments, vibrant social calendar -Assisted Living - daily-living support with nurse call-system -Trial Stay - trial stay option at Aurum for 7-30 days -Short-Term Stay - recuperate after illness or travel -Travel Stay - comfortable base for seniors visiting Delhi-NCR Specialized Care at Aurum Living -Dementia & Memory Care - evidence-based cognitive programs -Post-Operative Recovery - cardiac, neuro, ortho, cancer rehabilitation suites -Geriatric & Palliative Care - comfort-focused interdisciplinary team -Day Care Services - 8-to-10-hour daytime engagement & monitoring -Physiotherapy & Rehabilitation - in-house physiotherapy and treadmill session Our residents enjoy balanced, chef-prepared menus customized by dietitians to meet cardiac, diabetic and renal-friendly needs. Rapid Growth & Future Plans (2025 and Beyond) With two thriving campuses proving the model, Aurum Living is now poised to expand into multiple Indian cities in the coming year. Rising demand from families across India underscores the brand's rapid growth, making Aurum the go-to name in senior living. Clinical Rigor + Cultural Compassion + Community Celebration "Building on the momentum we've created in Gurugram, our goal is to launch two new communities by the end-2025 and at least ten across India by 2027. Each campus will replicate Aurum's unique blend of clinical rigor, cultural compassion, and community celebration." -- Mr. D. P. Biswas, General Manager - Business Operations, Aurum Living Every new location will uphold Aurum's core promise: empowering India's elders to thrive, surrounded by care that honors their past, amplifies their present, and seeds a future rich with possibilities. Experience Aurum Senior & Assisted Living by visiting us in Gurugram, or learn more at Address: H1/10, South City - 2, Gurugram Phone: 72900 21706, 72900 21707

Trio assaults man, knocks him down as cars brush; held
Trio assaults man, knocks him down as cars brush; held

Time of India

time17-07-2025

  • Time of India

Trio assaults man, knocks him down as cars brush; held

Noida: A man and his two sons allegedly assaulted the driver of another car after their vehicles brushed each other on a busy road near Sai temple in Sector 58. The three men were arrested on Thursday. Tired of too many ads? go ad free now According to police, Umesh Gupta was driving his Ciaz along the service road in the area on Tuesday when the other car, an Innova, approached from the wrong direction. Gupta said he tried to give way, but the two vehicles brushed against each other. What followed was a heated exchange between Gupta and the Innova driver, which soon turned violent when Gupta's sons, Anubhav and Vaibhav, joined in. Videos recorded by bystanders and shared online show the three men repeatedly striking the Innova driver, knocking him to the ground, and even attempting to use a stick taken from a passerby. Eventually, the crowd intervened to stop the assault. While the driver escaped without serious injuries, the Guptas were booked under BNS sections 115(2) (voluntarily causing hurt) and 351(3) (criminal intimidation) and arrested. In a separate incident on Thursday, four residents of Ghazipur were arrested by Knowledge Park police for allegedly ramming a man's car, leaving him severely injured. The accused allegedly had a personal dispute with the victim. They now face charges under sveral BNS sections for rioting, attempted murder, and wrongful restraint.

6 masked men uproot SBI ATM with Rs 18 lakh in 14 minutes in Rajasthan
6 masked men uproot SBI ATM with Rs 18 lakh in 14 minutes in Rajasthan

India Today

time05-07-2025

  • India Today

6 masked men uproot SBI ATM with Rs 18 lakh in 14 minutes in Rajasthan

In a daring late-night heist, six masked men uprooted and took away an entire State Bank of India ATM containing approximately Rs 18 lakh in cash from Ajitgarh town in Rajasthan's Sikar district. Police said the entire operation was executed in just 14 incident, which occurred between 2 am and 2:30 am, has sparked fear among local residents and triggered a multi-team police masked assailants arrived in a black Scorpio vehicle and targeted the SBI ATM located near a government school on Chomu road. The security guard on duty, Gajendra Singh, was brutally assaulted and tied up with ropes. His mouth was gagged, and he was reportedly beaten with an iron rod for resisting. The miscreants then disconnected the electricity supply and disabled the CCTV cameras before uprooting the ATM robbers also snatched the guard's mobile phone before fleeing the scene with the machine. Footage from a CCTV camera at the ATM captured the masked men entering the premises one by one. However, due to their covered faces, identifying them has proven Superintendent of Police Umesh Gupta confirmed that the robbers acted with precise planning. Four police teams have been formed to investigate the case from different angles, and surveillance footage from surrounding areas is also being District Special Task Force (DST) has joined the search operation to track down the suspects.- Ends

In Shakti Bhog ruling, NCLT lays down precedent for insolvency of firms facing money laundering probe
In Shakti Bhog ruling, NCLT lays down precedent for insolvency of firms facing money laundering probe

The Print

time03-07-2025

  • Business
  • The Print

In Shakti Bhog ruling, NCLT lays down precedent for insolvency of firms facing money laundering probe

The NCLT was hearing a plea for the dissolution of the Delhi-based Shakti Bhog Snacks Limited (SBSL), a subsidiary of Shakti Bhog Foods Ltd (SBFL), which has been under investigation by the Enforcement Directorate (ED) for allegedly siphoning off loan funds amounting to over Rs 3,200 crore. Legal experts, however, have questioned the judgement because keeping a firm with no viable business or assets alive solely to face criminal liability is unreasonable, especially when its promoters or decision-makers would likely face prosecution anyway. New Delhi: A company or its sister concern facing a money laundering investigation by the Enforcement Directorate can't be liquidated through the provisions of the Insolvency and Bankruptcy Code, the National Company Law Tribunal (NCLT) ruled Monday, adding that it would amount to judicial overreach. It said dissolution of the company would create a situation in which the company would cease to exist and hence escape criminal liability. Additionally, the NCLT bench noted that the dissolution of the company, when it has been listed as an accused in the prosecution complaint under provisions of the Prevention of Money Laundering Act (PMLA, 2002), would frustrate the proceedings before the Special PMLA court, which has sole authority under the Act. The NCLT was deciding the plea of one Umesh Gupta, the resolution professional of Shakti Bhog Snacks Limited (SBSL), seeking dissolution of the firm under Section 54 of the Insolvency and Bankruptcy Code, 2016. The insolvency proceedings against SBSL were initiated upon the application of Goyal Tea Agencies Private Limited, an operational creditor to the firm in 2023. In Insolvency and Bankruptcy Code proceedings, an operational creditor is the firm or creditor to which the firm owes a debt. The firm under debt is called the corporate debtor. After admitting the application, the NCLT appoints one resolution professional to conduct the proceedings on behalf of the corporate debtor, in this case, SBSL. However, even before the application was moved, the ED had opened a money laundering probe based on an FIR by the Central Bureau of Investigation (CBI). The probe agency had arrested the firm's chairman and managing director (CMD), Kewal Krishan Kumar, along with his son and nephew, who were directors in group firms. 'In view of the grave and substantiated allegations of money laundering, the admitted implication of the Corporate Debtor as an accused party in pending proceedings under the Prevention of Money Laundering Act, 2002 ('PMLA'), and the ongoing prosecution before the Hon'ble Special Court, this Adjudicating Authority is of the considered view that allowing dissolution of the Corporate Debtor at this juncture would be premature, impermissible, and contrary to the settled scheme of law. Dissolution under Section 54 of the IBC results in the Corporate Debtor ceasing to exist as a legal entity,' the NCLT further noted. 'Such a consequence would inevitably frustrate the ongoing criminal prosecution under the PMLA and defeat the authority and jurisdiction of the Learned Special Court, which is statutorily vested with the power to try offences under the PMLA and adjudicate upon related attachments and confiscation proceedings,' a New Delhi bench of NCLT observed in its order on Monday. On the other hand, senior advocate Vikas Pahwa emphasised the distinction between IBC and PMLA and their application while dealing with offences conducted by a company and its directors. 'The IBC is a civil economic legislation intended for time-bound resolution or liquidation, whereas PMLA is a penal statute targeting individuals for offences involving proceeds of crime. The company, being defunct with no assets or liabilities, should not be indefinitely kept alive merely due to the pendency of criminal proceedings, especially when the alleged offence was committed by individuals in charge of the company at the relevant time. Criminal liability under PMLA is personal and can be pursued independently against such individuals, even after the company is dissolved,' Pahwa told ThePrint. He further argued that the dissolution of the firm—in this case Shakti Bhog Snacks Limited—will not prejudice the ED's investigation. 'No prejudice will be caused to the ED's investigation or prosecution by allowing dissolution. If any property stands attached under PMLA, that attachment remains unaffected. Moreover, prosecution against the company, if necessary, can proceed under the provisions of the CrPC or PMLA in its absence,' Pahwal further said. The tribunal further emphasised that, regardless of the value of the assets attached during the proceedings under the PMLA, the character of the proceedings will ultimately determine the outcome. 'This Adjudicating Authority cannot assume jurisdiction in a manner that would render the Corporate Debtor unavailable for criminal liability, particularly when it stands named as an accused, and assets, however meagre, are under attachment. It is not the quantum but the character of the proceedings that is determinative,' the tribunal further noted. 'The IBC cannot be used as a mechanism to frustrate or sidestep the legitimate process of law under the PMLA. Accordingly, this Adjudicating Authority finds no merit in the request for dissolution and declines to grant the relief sought under Section 54 of the Code,' it further remarked. Section 54 of the IBC deals with dissolution of corporate debtor. However, a seasoned insolvency lawyer, Sumant Batra, stated that the pendency of a PMLA proceeding against a firm has no consequences for the company, and it's the individuals running its affairs who face consequences and criminal liability. Questioning the logic behind such a decision, Batra said that the best possible scenario would have been to set aside the assets attached under the provisions of PMLA from distribution. 'IBC does not prohibit the dissolution of a company facing criminal proceedings. There is no logic to hold back a corporate debtor's liquidation if its insolvency resolution is not feasible or the committee of creditors so decides. The pendency of PMLA proceedings has no consequences for a company. A company can't be sent to jail even if convicted, as it is the persons responsible for the affairs of the company that face consequences on behalf of the company,' Batra told ThePrint. 'At best, the company's assets that are proceeds of crime may be taken over by the State, or if a fine is imposed on it, that may have to be paid by the company. A dissolution can be safely ordered and the interest of investigating agencies adequately protected by keeping aside assets already attached with PML from distribution. Even its record can be ordered to be handed over to investigating agencies. But why stay liquidation? It would be interesting to watch how NCLAT deals with this issue if an appeal is preferred,' he further said. Also read: Backing ED probe, Delhi HC junks plea to monitor PMLA probe against IREO group, fines petitioner Shakti Bhog foods' long road to ruin Shakti Bhog foods' legal troubles began around five years ago, in 2020, when a consortium of banks led by the State Bank of India approached the CBI, alleging a criminal conspiracy and cheating by the firm and its directors, including Khurana, to the tune of Rs 3,269.42 crore. Based on the complaint, the CBI had on 31 December 2020, booked the SBFL, its CMD Khurana, his son and wife in their capacity as directors and guarantors of the company as well as some unknown public servants under section 120B (criminal conspiracy), 420 (cheating), 467 (forgery of valuable securities and wills), 468 (forgery for the purpose of cheating) and 471 (using as genuine a forged document or electronic record) of the IPC as well as relevant sections of the Prevention of Corruption Act. The ED opened an ECIR against the same set of accused on 31 January, 2021, and arrested Khurana in July of the same year. The agency followed up with more arrests, including Siddharth Kumar, Khurana's son, and his nephew, Tarun Kumar, who was the vice-president of purchase at the firm. The agency had also arrested a chartered accountant and entry operators as part of a probe. Over the course of the investigation, the agency has filed a total of six prosecution complaints, making all of them, including the firm, accused under section 70 of the PMLA. The agency has alleged that the firm and its directors diverted funds taken from loans to sister concerns of SBFL without any actual business, based on fake bills. In this process, the agency has alleged that the directors used approximately 108 dummy entities through which money was transferred with the assistance of entry operators. The insolvency professional filed the latest application for the dissolution of SBSL after discovering that the ED had sealed the firm's office. Notably, the ED has attached assets worth Rs 131.93 crore as part of the probe against the firm. In the application, the professional has stated that only SBI appeared during the meeting of the Committee of Creditors to stake a claim to the firm's assets. However, after evaluating the firm's assets and the viability of its business, the committee decided to dissolve the firm. Citing previous such judgements, the applicant pleaded that the tribunal should proceed with dissolution without undergoing the liquidation process under Section 54 of the IBC. In response to the plea, the agency submitted to the tribunal that Shakti Bhog Snacks Limited is a group company of Shakti Bhog Foods Limited and that its bank accounts were used for the rotation of funds by the director of the parent firm. 'The ED submitted that SBSL acquired and possessed proceeds of crime to the tune of Rs 97.87 crore from six group entities of SBFL, namely M/s Bhawna Portfolio Pvt. Ltd., M/s Divyarth Leasing & Finance Pvt. Ltd., M/s Divyashakti Hospitality Pvt. Ltd., M/s Fruto Fresh Industries Pvt. Ltd., M/s Pearl Agro Food, and M/s Sunanda Polymer, and transferred funds to the tune of Rs 127.81 crore to these group entities from FY 2007–08 to 2014–15 in the guise of investment and sale-purchase. It was submitted that these transactions were reflected in the books of accounts as sale, purchase, and investments and were projected as untainted revenue of SBFL and its group companies,' the tribunal noted the allegations of the agency against the concerned firm. (Edited by Viny Mishra) Also read: How ED uses publicly available info to identify money laundering, tactic behind 50% PMLA cases in 5 years

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