Latest news with #UnanimousMedia
CNBC
4 days ago
- Business
- CNBC
Steph Curry's Thirty Ink generated $174 million in revenue last year, and all of its businesses are profitable, company says
Steph Curry is one of the greatest basketball players ever, and judging by his company's financials, he's off to a pretty good start in the business world. Curry is the CEO of Thirty Ink, a house-of-brands conglomerate that owns companies including Unanimous Media, Gentleman's Cut bourbon and Underrated Golf and Basketball. CNBC Sport profiled the company in "Curry Inc.: The Business of Stephen Curry," a production centered on Curry's career and business ambitions that airs Wednesday on CNBC at 9 p.m. ET/PT. Thirty Ink generated $173.5 million in revenue in 2024, the company told CNBC Sport. The highest percentage of that revenue comes from its partnership with Under Armour, where Curry is president of Curry Brand, the company's basketball and golf footwear and apparel brand. As part of a 2023 deal, the 11-time NBA All-Star was given 8.8 million Under Armour common shares, valued at $75 million at the time, in addition to other awards and incentives. While Thirty Ink incurs annual expenses for delivering on Curry's name, image and likeness, as well as related marketing around the brand, it doesn't rack up traditional bottom-line operational costs to fuel those sales, helping contribute to a gaudy $144 million in earnings before interest, taxes, depreciation and amortization last year, the company said. Still, every business in Curry's Thirty Ink portfolio is profitable, said Suresh Singh, the company's secretary-chairman. Singh helped transform Curry's business from SC30 to Thirty Ink, which has broadened its scope to different business lines such as bourbon, sports drinks and a branding consultancy and agency for other athletes. "It's completely unique," said Singh. "One of the big things, I believe, is that there's a lot of athlete- and celebrity-driven partnerships and businesses that aren't necessarily focused on profit, aren't necessarily focused on mission. We do both." The company's mission is to "elevate the under." That manifests itself differently depending on the business line. Unanimous Media attempts to hire diverse writers to create projects about family, faith and sports, said Erick Peyton, the multimedia company's co-founder and co-CEO along with Curry. "He knows every single project on our slate, which is probably around 40 right now," Peyton said of Curry. "His vision is to inspire through media. It's really a feeling when you watch our projects, hopefully you're a little bit happier, you know, maybe it makes you feel a little bit better." Unanimous Media launched in 2018 and has been profitable every year, said Peyton. The company is four years into a first-look deal with Comcast's NBCUniversal, which owns the Peacock streaming service. Unanimous initially signed that deal for "high eight figures" over several years, and it has been renewed once, Peyton said. "It was a good deal, for sure," said Peyton. "We're really, really happy with Universal, and we're hoping that they recoup their investment, and we're hoping to kill it not only on Universal, but on the Peacock side." Unanimous is releasing its first feature-length movie, "GOAT," about a billy goat that plays basketball, with Sony Pictures Animation next year. "It's set in an all-animal world," Peyton said. "The goat plays basketball, but we don't call it basketball there, we call it 'roar ball.'" Curry and John Schwartz, owner of the Amuse Bouche Winery in Napa Valley, partnered with Boone County Distilling Co. to develop Gentleman's Cut. Thirty Ink was in talks last year to sell a minority stake in Gentleman's Cut to a buyer that wanted to feature a Black-owned business, but the Trump administration's crackdown on diversity, equity and inclusion squashed the deal, according to a person familiar with the matter. That deal would have valued the business between $120 million and $200 million, the person said. A Thirty Ink spokesman declined to comment. Curry isn't backing off his own commitment to DEI, he told CNBC Sport. Curry's Underrated Golf business is specifically designed to give Black and brown children a chance to participate in a sport that hasn't historically catered to them. "Obviously, from a national perspective, a lot of the narrative is trying to peel back programs and opportunities that are programs and resources that are allowing people to have just a fair shot and a fair chance," Curry said in an interview. "Everything that we do and what I can control is about true equity. If you look at all of our businesses — our DEI writers for Unanimous, or even looking at something like the Underrated brand — it's about creating true representation and opportunity from a grassroots level." "All that stuff is important to me. I want to actually walk the walk and live it. And hopefully that's an example for how our country should."
Yahoo
11-02-2025
- Entertainment
- Yahoo
Comcast Teams up With 4x NBA Champion and Olympic Gold Medalist Stephen Curry and Unanimous Media to Premiere ‘Spirit' an Original Docuseries
'Spirit' Follows Philadelphia's George Washington High School Cheer Team as They Compete in the National Cheerleaders Association High School Finals Executive Produced by Unanimous Media's Stephen Curry and Erick Peyton in partnership with The Workshop Content Studios and FreshFly 'Spirit' Premieres on Black Experience on Xfinity and Xumo Play on February 27 Watch the Trailer Here PHILADELPHIA, February 11, 2025--(BUSINESS WIRE)--Comcast's Black Experience on Xfinity teams up with 4x NBA Champion and 2x MVP Stephen Curry and his multimedia company, Unanimous Media, award-winning The WorkShop Content Studios and FreshFly, to premiere Spirit, an inspiring docuseries that follows the co-ed cheer team from George Washington High School in Philadelphia. The four-part series follows the "G-Dub" team as they compete at the district, state, and national levels, and make history as the first cheer squad from the School District of Philadelphia to make it to the National Cheerleaders Association (NCA) High School Nationals, the largest cheerleading competition in the world. "Spirit is a coming-of-age story about a group of young athletes beating the odds and showing how a sport can transform an individual, a team and a school," said Curry and Peyton. "Throughout the series, we follow their journey as we see how competitive cheerleading gives these kids a sense of purpose and possibility. Spirit is the ultimate underdog story, and we're excited for audiences to see the team do what they do best: prove people wrong." Beautifully helmed by director Matt Howley, a Philadelphia native, who also affectionately refers to the series as the "Rocky of cheerleading," the documentary showcases how the "G-Dub" cheer squad succeeds without all-star camps or feeder programs. Despite the lack of resources and never-ending circumstantial challenges, the GW team of two impassioned coaches, and 15 teenagers, delivers on their mission to prove that they can compete -- and beat – the so-called "elite" competition. Through intense teamwork and dedication, the resilient squad maximizes their athletic experiences to navigate their personal lives, including formidable challenges, forging profound bonds in the process, and revealing true growth and hard-earned maturity amongst their members. Howley states, "growing up in Philadelphia, I was raised on heroic stories of the underdog. It's part of our fabric to identify with the underdog: to always believe that with some ability, hard work, ingenuity, and luck, you can pull off the improbable, if not the impossible. It is an honor to tell the story of how hard these students worked to, in the words of the team itself, 'prove that there is a positive story coming out of these Philly neighborhoods.'" Spirit will be available February 27, exclusively on Comcast's Black Experience, a comprehensive content destination that features the ultimate in Black storytelling with a variety of original content. Black Experience is available across Xfinity's entertainment devices, including X1, Flex and Xumo Stream Box, as well as on Xumo Play, a free ad-supported streaming TV (FAST) app available on major streaming platforms. "We're thrilled to partner with Stephen Curry and Unanimous Media to illuminate the extraordinary journey of these high school athletes. Their perseverance to pursue their dreams no matter what serves as a powerful reminder of what's possible with the heart and grit that Philadelphia is known for," said Loren Hudson, SVP and Chief Diversity Officer, Connectivity and Platforms for Comcast. "When we launched Black Experience on Xfinity, our goal was to share films and docuseries like this one that will inspire and empower the next generation of superstars." Spirit is produced by The WorkShop Content Studios and FreshFly Films. Xfinity customers can access the Black Experience on channel 1622 or simply say "Black Experience" into the Voice Remote to instantly enjoy the ultimate in Black storytelling. Additionally, the Black Experience destination is available on Xumo Play, Comcast and Charter's free ad-supported streaming service app, bringing programming like Spirit to viewers across the country. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit for more information. About Unanimous Media Founded by four-time NBA champion and two-time MVP Stephen Curry and multi-creative Erick Peyton in 2018, Unanimous Media is a multimedia company rooted in the mission to inspire and uplift audiences through authentic storytelling centered around family, faith and sports. Collaborating with underrepresented filmmakers, creators and writers across the entertainment industry, Unanimous Media is committed to championing diverse voices and bringing a lens to narratives that need to be heard. In 2021, they signed a multi-year, Global Talent Partnerships agreement with Comcast NBCUniversal – the first deal of its kind for the media giant. Most recently, Unanimous Media released Mr. Throwback for Peacock, marking Stephen's acting debut and reaching #1 on the platform. Previously, Unanimous Media released Stephen Curry: Underrated, a documentary about Stephen Curry's rise to prominence during his 2008 March Madness run at Davidson College and Good Times, an animated reimagination of the classic sitcom now streaming on Netflix. Upcoming, Unanimous Media will be producing projects for the big and small screens, including 12 Days of Christmas for Amazon, GOAT with Sony Pictures which will release in theaters in February 2026 and more. Unanimous is also developing content across the podcast space via their first-look deal with Audible. They recently released Heat Check, a show hosted by Stephen and Dell Curry. They recently released their second picture book, I Am Extraordinary, on March 12 via Unanimous Publishing and Penguin Young Readers, as well as their first graphic novel Sports Superheroes Volume #1. Additional credits include the children's book I Have a Superpower; the Webby Award-nominated Audible series The Greatest Sports Stories Never Told; Audible's Fifteen Minutes from Home; Audible's Game On; ESPN's Why Not Us; HBO Max's About Last Night; Black Pop: The Power of Black Culture for NBC; the TCA nominated ABC show, Holey Moley; and the Academy Award-winning and Peabody Award-nominated documentary, The Queen of Basketball. In 2021, Unanimous Media launched Pathways Alliance, a venture to bolster diverse voices across TV, film, documentaries and podcasts. The company is based in Los Angeles, CA About The WorkShop Content Studios: Formed in 2007 The WorkShop Content Studios has grown to become a prominent, vertically integrated company serving clients from the creative development stages of a project through final production. The company has had great success in structuring compelling stories and bringing them to life on the screen for platforms and networks ranging from Amazon, Netflix, Peacock and ESPN, to name a few. In addition to working with the major television networks the company's productions span virtually all of today's established and emerging platforms – ranging from linear to digital - with the goal being to entertain, inform and inspire the largest audience possible. About FreshFly Films: We create visual experiences designed to evoke emotions and inspire human connections through stories that range from brand & commercial content, to unscripted series and feature-length films. Our aspiration is to captivate audiences and ignite inspiration through compelling storytelling. View source version on Contacts Comcast: Simone Smalls, Michelle Huff Elliott: comcast@ William Bell: William_bell2@ Sign in to access your portfolio
