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SuperBottoms announces 95% delivery success rate with Shipway integration

Sustainable baby and mother care label SuperBottoms has reported a 95% delivery success rate by partnering with Unicommerce-owned Shipway Technology Private Limited to enhance its logistics operations across metros and Tier 1 cities. 'Our customers place a lot of reliance on our commitment to make time-bound, error-free deliveries," said SuperBottoms' co-founder Pallavi Utagi in a press release. "Our partnership with Shipway has transformed our logistics operations, with higher delivery success rates and reduced RTOs." The Shipway system uses data such as location, product type, packet size, and delivery timelines to assign the most suitable courier partner. Digitised order segregation and prompt processing further reduce delays, while the unified platform enables real-time visibility and control over order fulfilment. 'We are delighted to deliver high-impact outcomes for SuperBottoms as they expand their business and establish high customer service standards," said Shipway's chief business officer Saurabh Kumar Choudhary. SuperBottoms also uses Unicommerce's Uniware to manage orders from its own website, marketplaces like Meesho, and baby-focused platforms such as FirstCry. This integration supports order processing, inventory management, and reduced manual errors as demand for baby care products rises across India. Founded by Pallavi Utagi in 2018, SuperBottoms promotes 'guilt-free diapering' through reusable cloth diapers. With timely delivery crucial for its customer base, the brand implemented Shipway's logistics management platform to improve courier partner selection and delivery reliability.