Latest news with #UniversalAds
Yahoo
15-05-2025
- Business
- Yahoo
Comcast (NasdaqGS:CMCSA) Unveils US$5 Million Fund For E-Commerce TV Advertising
Comcast launched a new Incrementality Fund through its subsidiary Universal Ads, offering ad credits to Shopify Plus merchants, as part of its support for e-commerce businesses. This development follows the company's Q1 earnings report showing a slight decline in revenue and net income compared to the previous year. Additionally, Comcast's ongoing share repurchase program and network expansions signal commitment to growth. The market's upward trajectory, including the Dow and S&P 500, likely supported the company's 1.2% price increase over the past month, while the broader industry trends and product innovations might have added weight to this performance. Every company has risks, and we've spotted 2 warning signs for Comcast (of which 1 is potentially serious!) you should know about. We've found 15 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free. The launch of Comcast's Incrementality Fund through Universal Ads could boost its e-commerce partnerships, potentially aiding revenue growth. This move may offset some profitability concerns, particularly in its competitive broadband and wireless segments. However, market competition and pricing strategies might still present challenges. The new initiative might not immediately influence revenue forecasts significantly, given the Q1 earnings report's slight declines. Still, over time, it could improve the outlook if it manages to drive meaningful engagement with e-commerce merchants. Over the longer term, Comcast's total return, combining share price and dividends, was 0.57% over a five-year period, reflecting modest growth. Relative to the broader market over the past year, Comcast's shares underperformed, with the US market achieving a return of 10.6%. This contrast highlights challenges the company faces in maintaining competitive returns amidst industry and economic pressures. Comcast's current share price of US$34.49 shows a discount to the average analyst price target of US$40.17, suggesting potential upside if projected earnings materialize. Despite current pressures on profit margins, the analyst consensus indicates expectations for longer-term stabilization and modest improvement. However, with a bearish price target of US$30.0 considered feasible by some analysts, there's an acknowledgment of potential downside risks and market skepticism regarding future performance. The company's ongoing share repurchase program may help to provide some support to its share price in the interim. According our valuation report, there's an indication that Comcast's share price might be on the cheaper side. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:CMCSA. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
Comcast's Universal Ads Launches $5 Million Fund to Help E-Commerce Merchants Grow Their Businesses with TV Advertising
NEW YORK--(BUSINESS WIRE)--Today Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through TV advertising. For qualified merchants, the fund may provide up to $50,000 in ad credits and services, including help with ad creative production and incrementality measurement solutions. At launch, the Incrementality Fund is only available to Shopify Plus merchants but will expand to other businesses over time. 'We know that TV advertising not only offers brands the scale they're used to with social ads, but it can drive tangible results,' said James Borow, Vice President of Product and Engineering at Universal Ads. 'With Universal Ads' new Incrementality Fund, we want to show brands new to this space that TV ads work—and that the last dollar spent on social performs better when it's supported by the first dollar spent on TV.' Launched in January, Universal Ads is a self-service premium video advertising platform built to be as simple and performant as social media advertising. By breaking down barriers to TV advertising, including creative and cost, Universal Ads is opening up this valuable medium to digitally native, direct-to-consumer, and growth-stage brands who previously had no easy point of entry. 'Shopify Plus merchants are some of the most sophisticated marketers on the planet, but advertising on TV has always been overwhelming to most of them,' said Maurice Rahmey, CEO of Disruptive Digital. 'With the Incrementality Fund, Universal Ads is making getting started with TV advertising as easy as social and helping to demonstrate the sales lift that TV can bring to them.' With Universal Ads, brands can reach qualified audiences alongside premium content from more than 15 major publishers including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come. The Incrementality Fund is the latest initiative from Universal Ads. Earlier this year, Universal Ads partnered with Ramp, a financial operations platform designed to save businesses time and money, to offer TV advertising access to Ramp's 30,000+ customers through the Universal Ads platform. In addition, to demonstrate the ability of TV to deliver on a variety of business goals, Universal Ads has partnered with Measured, a pioneer and leader in incrementality-based measurement and optimization. And, more strategic partnerships are on the horizon as Universal Ads works to open premium video advertising to more advertisers and opportunities. For more information on the Incrementality Fund, please visit About Universal Ads Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
Yahoo
06-05-2025
- Business
- Yahoo
Inside Universal Ads' plan to reach the next 100K buyers of TV ads
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Over the next few weeks, marketers will learn what's coming down the pike in video advertising at both the Interactive Advertising Bureau's digitally focused NewFronts, taking place May 5-8, and at spring upfront presentations. While historically a time for major brands and agencies to cut deals, this year's ad-buying bonanza features a new platform aimed, not at existing spenders on national and local TV, but the channel's next 100,000 buyers: an e-commerce-heavy field that hasn't yet made the leap to the home's biggest screen. The platform, called Universal Ads, was announced ahead of the Consumer Electronic Show in January as part of Comcast's efforts to create a one-stop TV advertising platform that simplifies premium video buying. Since launch, Universal Ads has added publisher and technology partners to improve its offering to the small- and medium-sized businesses that have mostly bought social video but are looking to take the next step in advertising. 'We want to replicate the way you buy YouTube for premium TV,' said James Grant, general manager of Universal Ads. Bringing the ease of online ad buying to TV requires both developing new tools and providing access to premium video as a category, rather than a fragmented publisher-by-publisher approach. To address the former factor, Universal Ads hired talent from the walled garden world to create solutions that resemble what advertisers are used to in the digital and social realms. For the latter, Universal Ads relies on FreeWheel, the connected TV ad server that has already been adopted by major players in video and standardizes how Universal Ads defines and targets audiences. Among Universal Ads' digital-first team is James Borow, an architect of Snapchat's ad manager who emphasized how critical FreeWheel is to realizing Comcast's goal to modernize TV transactions. 'When he was familiarizing himself with FreeWheel, [Borow said], 'You guys have done the hard part — the ad server exists,'' Grant recalled. Growing partnerships Initially launched with partners including A+E, AMC Networks, DirecTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery and Xumo, Universal Ads last week added Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach and Vizio to its publisher slate.
