Comcast's Universal Ads Launches $5 Million Fund to Help E-Commerce Merchants Grow Their Businesses with TV Advertising
NEW YORK--(BUSINESS WIRE)--Today Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through TV advertising. For qualified merchants, the fund may provide up to $50,000 in ad credits and services, including help with ad creative production and incrementality measurement solutions. At launch, the Incrementality Fund is only available to Shopify Plus merchants but will expand to other businesses over time.
'We know that TV advertising not only offers brands the scale they're used to with social ads, but it can drive tangible results,' said James Borow, Vice President of Product and Engineering at Universal Ads. 'With Universal Ads' new Incrementality Fund, we want to show brands new to this space that TV ads work—and that the last dollar spent on social performs better when it's supported by the first dollar spent on TV.'
Launched in January, Universal Ads is a self-service premium video advertising platform built to be as simple and performant as social media advertising. By breaking down barriers to TV advertising, including creative and cost, Universal Ads is opening up this valuable medium to digitally native, direct-to-consumer, and growth-stage brands who previously had no easy point of entry.
'Shopify Plus merchants are some of the most sophisticated marketers on the planet, but advertising on TV has always been overwhelming to most of them,' said Maurice Rahmey, CEO of Disruptive Digital. 'With the Incrementality Fund, Universal Ads is making getting started with TV advertising as easy as social and helping to demonstrate the sales lift that TV can bring to them.'
With Universal Ads, brands can reach qualified audiences alongside premium content from more than 15 major publishers including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come.
The Incrementality Fund is the latest initiative from Universal Ads. Earlier this year, Universal Ads partnered with Ramp, a financial operations platform designed to save businesses time and money, to offer TV advertising access to Ramp's 30,000+ customers through the Universal Ads platform. In addition, to demonstrate the ability of TV to deliver on a variety of business goals, Universal Ads has partnered with Measured, a pioneer and leader in incrementality-based measurement and optimization. And, more strategic partnerships are on the horizon as Universal Ads works to open premium video advertising to more advertisers and opportunities.
For more information on the Incrementality Fund, please visit IncrementalityFund.com.
About Universal Ads
Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
5 days ago
- Yahoo
Matia Launches Unified Data Catalog to Power End-to-End Data Visibility and Governance
SAN FRANCISCO, June 03, 2025--(BUSINESS WIRE)--Matia, the unified DataOps platform, today announced, at Snowflake's annual user conference, Snowflake Summit 2025, the general availability of its enhanced Data Catalog. The catalog marks a major milestone in the evolution of the platform, enabling teams to manage metadata, track lineage, and govern data from a single pane of glass. "As adoption of Matia accelerates, we're focused on deepening the core pillars that matter most to our users," said Benjamin Segal, Co-founder and CEO of Matia. "We heard from startups to enterprises that they didn't want to have to buy a separate tool to fully understand their data. The catalog is now fully embedded into the Matia experience, helping teams navigate their data with clarity, trust, and speed." This launch reinforces Matia's commitment to streamlining the modern data stack. By embedding catalog functionality directly into its ETL, reverse ETL, and observability layers, Matia eliminates the need for disconnected tools and fragmented workflows. Unlike platforms that offer end-to-end lineage as a visual add-on, Matia's Catalog delivers operational lineage, including run history, error tracking, and full data observability, because the catalog is built into the core of the unified platform. With robust support for dbt, Snowflake, and all Matia's 100+ supported connectors, Matia's Catalog brings powerful capabilities into a streamlined interface: End-to-End Lineage at the column and table level, enabling impact analysis, compliance tracking, and debugging Operational Lineage, including run history, error logs, data freshness and other observability indicators, so teams can click on an asset in graphical pipeline authoring and understand not just where data flows but how it's performing in real time dbt Cataloging, automatically parsing dbt models, sources, jobs, and tests with rich metadata, documentation, ownership, and lineage. Matia Tags and integration with dbt and Snowflake tags to organize assets and drive discoverability Data Certification for marking assets as trusted, verified, and ready for use Universal Search across all connected metadata and assets Ramp, the leading financial operations platform, leverages Matia's Catalog to manage its large-scale dbt project. "Most data catalog tools show you a diagram, but what we needed was context--what ran, what failed, what changed," said Akshay Ajbani, Senior Analytics Engineer at Ramp. "Matia is unified so lineage isn't just a visual, it's actionable. We can trace data issues, understand ownership, and answer stakeholder questions without digging through five different tools." Today's expansion continues Matia's mission to unify the modern data stack, helping data teams streamline their tools, accelerate collaboration, and maximize their impact. Visit Matia at Booth 2109 during Snowflake Summit, June 2–5 in San Francisco to experience the platform firsthand and explore the latest in unified data catalog, ETL, Reverse ETL, and Observability. Learn more about Matia's Data Catalog here. About Matia Matia is a data operations platform that streamlines data management through unified ingestion, reverse ETL, observability, and catalog. Designed for seamless collaboration, Matia empowers organizations and the data teams that power them faster, smarter decisions with less tool bloat. Matia is backed by leading investors at Leaders Fund, Secret Chord Ventures, Cerca Partners and Caffeinated Capital and used by the data teams at Ramp, Drata, Honeybook, and Lemonade. Learn more at View source version on Contacts Media Contact press@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
5 days ago
- Business Wire
Matia Launches Unified Data Catalog to Power End-to-End Data Visibility and Governance
SAN FRANCISCO--(BUSINESS WIRE)--Matia, the unified DataOps platform, today announced, at Snowflake's annual user conference, Snowflake Summit 2025, the general availability of its enhanced Data Catalog. The catalog marks a major milestone in the evolution of the platform, enabling teams to manage metadata, track lineage, and govern data from a single pane of glass. 'We heard from startups to enterprises that they didn't want to have to buy a separate tool to fully understand their data. The catalog is now fully embedded into the Matia experience, helping teams navigate their data with clarity, trust, and speed.' 'As adoption of Matia accelerates, we're focused on deepening the core pillars that matter most to our users,' said Benjamin Segal, Co-founder and CEO of Matia. 'We heard from startups to enterprises that they didn't want to have to buy a separate tool to fully understand their data. The catalog is now fully embedded into the Matia experience, helping teams navigate their data with clarity, trust, and speed.' This launch reinforces Matia's commitment to streamlining the modern data stack. By embedding catalog functionality directly into its ETL, reverse ETL, and observability layers, Matia eliminates the need for disconnected tools and fragmented workflows. Unlike platforms that offer end-to-end lineage as a visual add-on, Matia's Catalog delivers operational lineage, including run history, error tracking, and full data observability, because the catalog is built into the core of the unified platform. With robust support for dbt, Snowflake, and all Matia's 100+ supported connectors, Matia's Catalog brings powerful capabilities into a streamlined interface: End-to-End Lineage at the column and table level, enabling impact analysis, compliance tracking, and debugging Operational Lineage, including run history, error logs, data freshness and other observability indicators, so teams can click on an asset in graphical pipeline authoring and understand not just where data flows but how it's performing in real time dbt Cataloging, automatically parsing dbt models, sources, jobs, and tests with rich metadata, documentation, ownership, and lineage. Matia Tags and integration with dbt and Snowflake tags to organize assets and drive discoverability Data Certification for marking assets as trusted, verified, and ready for use Universal Search across all connected metadata and assets Ramp, the leading financial operations platform, leverages Matia's Catalog to manage its large-scale dbt project. 'Most data catalog tools show you a diagram, but what we needed was context--what ran, what failed, what changed,' said Akshay Ajbani, Senior Analytics Engineer at Ramp. 'Matia is unified so lineage isn't just a visual, it's actionable. We can trace data issues, understand ownership, and answer stakeholder questions without digging through five different tools.' Today's expansion continues Matia's mission to unify the modern data stack, helping data teams streamline their tools, accelerate collaboration, and maximize their impact. Visit Matia at Booth 2109 during Snowflake Summit, June 2–5 in San Francisco to experience the platform firsthand and explore the latest in unified data catalog, ETL, Reverse ETL, and Observability. Learn more about Matia's Data Catalog here. About Matia Matia is a data operations platform that streamlines data management through unified ingestion, reverse ETL, observability, and catalog. Designed for seamless collaboration, Matia empowers organizations and the data teams that power them faster, smarter decisions with less tool bloat. Matia is backed by leading investors at Leaders Fund, Secret Chord Ventures, Cerca Partners and Caffeinated Capital and used by the data teams at Ramp, Drata, Honeybook, and Lemonade. Learn more at
Yahoo
6 days ago
- Yahoo
UNIGRID Battery Awarded California Energy Commission RAMP Grant to Launch Advanced Sodium-Ion Battery Production in the U.S.
SAN DIEGO, June 2, 2025 /PRNewswire/ -- UNIGRID, Inc. announced it has been awarded a competitive grant under the California Energy Commission's (CEC) Realizing Accelerated Manufacturing and Production for Clean Energy Technologies (RAMP) program. The project, titled "Advanced Sodium-ion Battery Production in California", will enable UNIGRID to establish a dedicated battery pilot production facility in San Diego, capable of producing MWh-scale quantities of sodium-ion battery cells annually. The $2.9M award will support the design, build-out, and validation of UNIGRID's Low-Rate Initial Production (LRIP) line at a new 12,000 square foot facility in Sorrento Valley, San Diego. UNIGRID's advanced sodium-ion battery technology features: An Ultra-safe chemistry: Passed UN 38.3 and UL 9540A at the cell level — a rare achievement in energy storage. A wide operating temperature: Capable of operating continuously between -40°C and 60°C. Long cycle & calendar life: Operation up to 10,000 cycles at 100% DoD. No critical materials: No lithium, nickel, cobalt or copper. High Power capabilities: 15 minute charge & 5 minute discharge rates. "This RAMP award is a major step forward—not just for UNIGRID, but for the future of safe, sustainable, and affordable energy storage in California," said Erik A. Wu, CTO at UNIGRID and Principal Investigator of the award. "We are grateful to the CEC for recognizing the value of our technology and supporting our mission to bring next-generation sodium-ion batteries to market." As energy demands continue to rise, UNIGRID's sodium-ion batteries offer a compelling alternative for grid resilience and distributed energy storage without the safety and supply chain risks of lithium-ion. For more information about UNIGRID, Inc. and its advanced battery technology, please visit About UNIGRID, Inc. UNIGRID Inc., a University of California, San Diego spin-off company, was founded in 2021 from the groundbreaking Ph.D. research work by Dr. Darren H. S. Tan and Dr. Erik A. Wu. UNIGRID, Inc. develops safe, low-cost, advanced sodium-ion batteries to power energy storage and electric mobility applications. View original content to download multimedia: SOURCE Unigrid / Biocom Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
