Latest news with #VailResorts'
Yahoo
6 days ago
- Business
- Yahoo
Vail Resorts Parts Ways With CEO Kirsten Lynch
Following a tumultuous season that included a lengthy ski patrol strike in Park City, Utah and a public outcry for the firing of their leadership, Vail Resorts has confirmed today, May 27, 2025 that they have parted ways with CEO Kirsten previously served as Vail Resort's Chief Marketing Officer (CMO) before being appointed CEO three and a half years ago. She has been replaced by her predecessor Rob Katz, according to the press released shared with POWDER."As Vail Resorts continues to execute its strategic priorities and transformational initiatives, the Board believes now is the right time for this leadership transition," said Bruce Sewell, Lead Independent Director of Vail Resort's Board of will serve as Strategic Advisor to Katz during the previous term as CEO from 2006 to 2021 was one of Vail Resorts' most successful in terms of finances, acquisitions, and stability. The company is making a loud statement by bringing him back as to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly wrote a letter to Vail Resorts employees about his goals for his second tenure as the company's CEO, and what they can expect moving a publicly traded company, it's not a surprise that Katz' message focuses on shareholders and improving the guest experience. Here's an excerpt from the lengthy note:"My most important goal in returning as CEO is ensuring we align with all our stakeholders to deliver an Experience of a Lifetime for our employees and guests while driving financial success for our company, so we can continue to invest in and do the work we all love," writes Katz. "It is important to remember that aligning our stakeholders does not mean everyone will always agree with everything we do, or that our stakeholders will agree with each other. And while that is not always comfortable, it is part of the responsibility of being a leader in an industry with such passionate people. And it's one of the things I look forward to the most; taking all that energy, inside and outside our company, and translating it into growth. Growth that means more than just getting bigger, but also means evolving and improving. As strong a company as we are, with such incredible resorts and people, we can still evolve and improve."Mending Vail Resorts' reputation amongst investors and shareholders following last season's fiascos will undoubtedly be a focus for Katz as he steps into the role. He also mentions that Vail Resorts will continue to, "drive forward" with innovations like My Epic Gear, My Epic Assistant, and My Epic will continue to cover this developing Resorts Parts Ways With CEO Kirsten Lynch first appeared on Powder on May 27, 2025
Yahoo
28-05-2025
- Business
- Yahoo
The Epic Pass Added Six Large Austrian Ski Resorts in the Past Week
For Vail Resorts' multi-mountain pass, the Epic Pass, last week was big. Six additional Austrian resorts have been added to the Epic Pass coverage ahead of the 2025-2026 ski season, including Sölden, Silvretta Montafon, Mayrhofen, Hintertux, Saalbach, and Kitzsteinhorn. The fast-paced announcements began Wednesday, May 21, when Vail Resorts first shared in a press release that Saalbach and Kitzsteinhorn would become Epic Pass partner destinations. The latest Vail Resorts announcement, which regarded Sölden, came over the long the new destinations, Epic Pass holders will have five days of consecutive or non-consecutive access, depending on the mountain. (In the case of two resort pairings—Mayrhofen and Hintertux, Saalbach and Kitzsteinhorn—the five days are shared).Want to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People newsletter for weekly updates. 'We're proud to join the Epic Pass and open Sölden to a new global audience,' said Jakob Falkner, CEO of Bergbahnen Sölden, in a press release. 'This partnership brings together innovation, alpine heritage, and our passion for unforgettable mountain experiences—while showcasing Sölden's unique mix of sport and entertainment worldwide.'The additions join Ski Arlberg, a mountain resort with pre-existing Epic Pass access, alongside several other European ski resorts. At the Swiss resorts of Crans-Montana and Andermatt-Sedrun-Disentis, Epic Pass holders have unlimited access. Epic Pass access to other European mountains varies from destination to destination. In total, with the Epic Pass, skiers can now visit 34 European resorts across ten ski areas (European ski areas, like Andermatt-Sedrun-Disentis, can be conglomerations of multiple mountains). Vail Resorts' expanding European presence furthers a previously-stated strategy for the company. 'Entering the European ski market has been a long-term strategic priority for Vail Resorts,' said Vail Resorts' CEO, Kirsten Lynch, in a 2022 press Resorts isn't the only major multi-pass provider to eye this year, the sellers of the Ikon Pass, Alterra Mountain Company, announced that Ischgl, Austria, had been added to the Ikon Pass, marking the multi-pass' seventh European destination. The Indy Pass, which focuses on independent ski areas, provides access to a handful of European mountains, too, like Skiwelt, Austria, and Pila, Epic Pass Added Six Large Austrian Ski Resorts in the Past Week first appeared on Powder on May 27, 2025
Cision Canada
06-05-2025
- Entertainment
- Cision Canada
Plan Summer and Winter Adventures at Whistler Blackcomb Before Epic Pass Prices Go Up May 26
May 26 is the last chance for the lowest Epic Pass and EDGE Card price of the year Epic Pass unlocks access to Whistler Blackcomb year-round; Scenic PEAK 2 PEAK gondola rides and exclusive savings on lodging, dining and bike rentals among the many summer benefits for Pass Holders WHISTLER, BC, May 6, 2025 /CNW/ -- Your Epic Pass is not just for winter experiences. As Whistler Blackcomb transitions from snow-covered slopes into stunning hiking and biking trails, 2025/26 Epic Pass Holders will get exclusive summer discounts while locking in their winter adventure at the lowest price. Epic Pass prices increase May 26, so now is the best time to make your summer and winter travel plans. In addition to being the last chance to get the lowest price on Epic Passes, May 26 is also the last chance to receive two Buddy Tickets and six Ski With a Friend Tickets with an Epic Pass. A Buddy Ticket offers up to 45% savings on a lift ticket to help Pass Holders share days at their favorite resorts with family and friends. May 26 is also the last chance to purchase an Epic Pass with just $49 down. Pay $49 at the time of purchase, with the remainder of the purchase due mid-September. Also, May 26 is the last chance for 5- and 10-day EDGE Card Holders to receive one bonus day of Early Season Skiing and Riding. Experience summer in the mountains at North America's 'Most Beautiful' Mountain Resort, Whistler Blackcomb which opens May 16 for the summer season. It is a haven featuring North America's largest bike park, sightseeing trails with jaw-dropping vistas, ancient glaciers, alpine lakes and wildflowers. With Epic Mountain Rewards, 2025/26 Epic Pass Holders receive scenic PEAK 2 PEAK gondola rides, 20% off bike rentals and 20% off at the weekly Mountain Top Summer Feast. New this summer atop Whistler Mountain, wellness event Nourish will bring yoga classes, guided meditation, sound baths, cooking classes, speaker series and more, hosted in an immersive geometric dome. Forged Axe Throwing will bring a Canadian classic to the alpine with axe throwing sessions on weekends. It's all part of Whistler Blackcomb's epic and unrivaled Summer Alpine Experience. Don't skip the Whistler Summer Concert Series featuring an impressive lineup of free outdoor concerts in Whistler Olympic Plaza. Even better, Pass Holders unlock the biggest savings during Vail Resorts' Summer Escape Lodging Sale, with an extra 20% off already discounted rates at hotels, chalets, and residences through May 12. Stay for winter to experience Whistler Blackcomb in a new way with Wonder Routes, a network of trails, waypoints and stops to discover different terrain based on the type of day skiers and riders want to experience. Immersive options include Top of the World, Alpine Sampler, Super Blues and Après Route. Compare 2025/26 Epic Pass options to find the right Pass before prices increase May 26. Pay at your own pace with $0 down through Epic FlexPay, and spread the cost with low monthly payments with 0% APR. Whether planning to ski or ride one day or every day next season, everyone can save with an Epic Pass. I plan to ski or ride just a few days: Instead of buying lift tickets, choose one to ten days of skiing or riding exclusively at Whistler Blackcomb and save up to 65% with a Whistler Blackcomb Day Pass (from $98 CAD/day). Offering deep discounts exclusive to residents of Canada and Washington state, the EDGE Card (from $85 CAD/day) lets you choose between 2, 5, or 10 days to use during the 2025/26 winter season and offers exclusive on-mountain perks and benefits. 5 and 10 day EDGE Card Holders will receive one bonus day of Early Season Skiing and Riding if purchased by May 26. I want to ski as much as humanly possible: The Epic Pass ($1,051 USD) is for you with unlimited, unrestricted access to Whistler Blackcomb plus access to more iconic Canadian resorts like Fernie Alpine Resort, Kicking Horse Mountain Resort, Kimberley Alpine Resort. Other global destinations are accessible to Epic Pass Holders including Crans-Montana, Andermatt-Sedrun-Disentis and Verbier 4 Valees in the Swiss Alps and Hakuba and Rusutsu in Japan alongside other world-class destinations in Europe and across North America. I want my kids to join me on the mountain: The Epic SchoolKids Whistler Blackcomb Pack is a FREE program that provides five days of free skiing and riding at Whistler Blackcomb for Canadian and Washington State children enrolled in Kindergarten through Grade 5 during the 2025/26 winter season. No purchase necessary! Register here. Thank you for your service: Members of the Canadian Armed Forces and the United States Uniformed Forces are currently eligible for the Epic Military Pass. Specialty Passes are available for active and retired Military and their dependents ($185 USD), and for Veterans and their dependents ($601 USD), with unlimited, unrestricted access to all of Vail Resorts' owned and operated mountains. About Vail Resorts, Inc. (NYSE: MTN) Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia – all available on the company's industry-changing Epic Pass. We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. Our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Retail operates more than 250 retail and rental locations across North America. Learn more about our company at or discover our resorts and pass options at
Associated Press
02-04-2025
- Business
- Associated Press
Newsweek Names Vail Resorts One of the Most Trustworthy Companies in America for Third Consecutive Year
BROOMFIELD, Colo., April 2, 2025 /PRNewswire/ -- For the third consecutive year, Vail Resorts (NYSE: MTN) was recognized by Newsweek as one of The 2025 recognition is based on an independent survey of more than 25,000 U.S. respondents, and each company's overall score was composed of 80% from the survey results and 20% from social listening analysis. The Newsweek list measures companies based on a holistic approach to evaluating trust with three primary pillars: employee trust, customer trust, and investor trust. 'Our employees – and their passion for our mountains, our guests, and our communities – are the center of our success,' said Vail Resorts CEO Kirsten Lynch. 'We build trust through our shared passion, by turning challenges into opportunities, and by always listening, learning, and improving.' Vail Resorts is guided by its commitment to employees, guests, communities, and shareholders– and its progress in the key areas directly impacting these entities. Employee Experience – Vail Resorts' frontline team members are key to creating an Experience of a Lifetime. By investing in their experience, the company is investing in the guest experience. Continued investments in wages and benefits have transformed talent into a strategic competitive advantage, leading to the highest return rate of frontline talent in the company's history. Guest Experience - Guest satisfaction has improved year over year at nearly every one of the company's destination mountain resorts. Over the last 10 years, Vail Resorts has invested nearly $2 billion in capital improvements, including more than 30 new lifts in the last five years. Its award-winning digital innovations, such as Mobile Pass, My Epic Gear, and My Epic Assistant have significantly reduced friction in the guest experience and have contributed to a decrease in lift line wait times year over year for the last three seasons. Stability – Ensuring the ski industry not only survives, but thrives, is crucial to Vail Resorts' business, employees, guests, and the communities in which it operates. The company's business model has created unprecedented stability in an industry that used to be ruled by weather, allowing Vail Resorts to continuously reinvest in its mountain resorts even amid climate change. Over $100 million in snowmaking investments since 2015 has enabled Vail Resorts to extend the season of its Rockies resorts by an average of 12 days—a week longer than the industry average in this region. This is complemented by the company's industry-leading sustainability program, Commitment to Zero. Vail Resorts remains on track to reach a zero net operating footprint by 2030. Accessibility – Vail Resorts is the industry leader in inclusive access programming, helping introduce future generations to snowsports and, in turn, ensuring growth of the sport. The introduction of products such as Epic Day Pass provides exceptional value to even the occasional skier or snowboarder, keeping the Epic Pass unparalleled in access and unmatched in value. In addition to being named one of 'America's Most Trustworthy Companies' in 2025, 2024 and 2023, Newsweek named Vail Resorts one of 'America's Most Admired Workplaces' for 2025. Other recent company recognition for Vail Resorts includes TIME's 'America's Best Mid-Sized Companies of 2024" and Fast Company's 'Most Innovative Companies of 2024.' About Vail Resorts, Inc. (NYSE: MTN) Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia – all available on the company's industry-changing Epic Pass. We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. Our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Retail operates more than 250 retail and rental locations across North America. Learn more about our company at or discover our resorts and pass options at
