Latest news with #ValerieMercurio
Yahoo
27-05-2025
- Business
- Yahoo
Amazon bolsters ad business with InfoSum, Magnite partnerships
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon continues to strengthen its advertising offerings, striking new agreements with data platform InfoSum and sell-side company Magnite, per a series of press releases. Through the InfoSum integration, advertisers can push their first-party signals directly to Amazon Ads and create custom audiences for personalized targeting across Amazon's supply, including Prime Video, Twitch, Fire TV and third-party inventory. The Magnite partnership gives publishers deeper access to Amazon's streaming TV inventory through Amazon Publisher Services and Fire TV devices. The collaboration is part of a deeper partnership between Magnite and Amazon's Transparent Ad Marketplace that dates back to 2016. The InfoSum and Magnite deals are another indicator that Amazon's combination of retail data and streaming capabilities may be what advertisers are looking for. Earlier this month, Amazon reported that its Q1 revenue generated from advertising rose 19% year-over-year to $13.92 billion, beating expectations and outperforming the growth rates of rivals such as Google and Meta. At its second annual upfront event, the company also revealed that its full-funnel offerings reach an average monthly ad-supported audience of more than 300 million in the U.S. With the InfoSum integration, advertisers will be able to use the platform's advanced identity capabilities for look-alike modeling, retargeting and audience suppression across Amazon's advertising inventory. As a result, they can reduce complexity and accelerate campaign activation without sharing sensitive data, be able to create custom audiences in Amazon Demand-Side Platform, leverage enriched insights and optimize their marketing spend based on real-time insights. The InfoSum partnership also reflects how first-party data is becoming more important for marketers as third-party cookies lose relevance and as marketing services providers find ways to enable privacy-focused uses for first-party data across the digital ecosystem. 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, vice president of business development at InfoSum, in a release. 'Our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' WPP last month acquired InfoSum, enhancing the network's AI-powered data intelligence and consumer identity capabilities. InfoSum will become a part of GroupM, the holding company's media investment group, and will be integrated into its proprietary WPP Open platform. The deepened partnership with Magnite, meanwhile, will grant deeper access to Amazon Publisher Services and Fire TV devices through the sell-side company's SpringServe platform. The collaboration builds on the two companies' existing integrations, which include Magnite serving as a launch partner of Amazon's Transparent Ads Marketplace in 2016 and being one of the first to join Amazon Ads' Certified Supply Exchange Program. 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,' said Scott Siegler, director of Amazon Publisher Services, in a press release. Recommended Reading Amazon's booming ad business faces dynamic challenge from tariffs Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Scoop
21-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Press Release – InfoSum New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimisation Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment,' said Valerie Mercurio, VP, Business Development, at InfoSum. 'In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Scoop
20-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Business Wire
20-05-2025
- Business
- Business Wire
InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
LONDON & NEW YORK--(BUSINESS WIRE)--InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Share As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralized architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalized targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalize and optimize omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimized Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimizing spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritizes privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at
