InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards.
Share
As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralized architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory.
The InfoSum and Amazon Ads integration delivers four key features:
Effortless First-Party Activation
Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation.
Enhanced Audience Segmentation and Targeting
By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalized targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalize and optimize omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory.
Comprehensive Measurement and Reporting
The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels.
Optimized Media Spend
With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimizing spend and improving return on investment (ROI).
"Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritizes privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights."
About InfoSum
InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at www.infosum.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
18 minutes ago
- Yahoo
Tech Stocks Are Under Pressure. Why Some Wall Street Analysts Say That May Not Last
Tech stocks are having a rough day, extending their recent slump amid a sector rotation away from big tech leaders. The Nasdaq lost close to 1% in recent trading, and the S&P 500 slid 0.4% as tech sector losses weighed on the indexes. The Dow Jones Industrial Average was little changed as retail and consumer defensive names gained, while Amazon (AMZN), Apple (AAPL), and Nvidia (NVDA) ranked among its weakest performers as all of the "Magnificent Seven" stocks declined. Caution ahead of a speech from Federal Reserve Chair Jerome Powell on Friday, uncertainty about policy changes from the Trump administration, and worries about returns from AI spending have all added to pressures on the sector. However, some Wall Street analysts said they don't expect that to last long. "While some near-term tech volatility is not surprising given the run-up in valuations, we advise investors against becoming overly defensive," UBS said Wednesday. "While we think some caution may be warranted in the more cyclical parts of tech, we remain confident in the broader AI sector's long-term growth and resilience. We recommend investors seek balanced exposure across the AI value chain (infrastructure, semis, and applications), with a preference for laggards offering a more attractive risk-reward balance," UBS said. "We view tech sell-offs like yesterday as opportunities," bullish analysts at Wedbush told clients in a note Wednesday, suggesting the slump could be short-lived, and pointed to earnings from AI chipmaker Nvidia next week as a potential positive catalyst. "When Nvidia reports earnings next week on August 27th the tech world and Wall Street will be listening closely," they said, adding that they believe the "tech bull cycle will be well intact at least for another 2-3 years given the trillions being spent on AI." Read the original article on Investopedia Sign in to access your portfolio
Yahoo
18 minutes ago
- Yahoo
Why Carvana (CVNA) Stock Is Trading Lower Today
What Happened? Shares of online used car dealer Carvana (NYSE: CVNA) fell 3.8% in the afternoon session after Hertz Global Holdings announced it will begin selling certified used cars on a move that introduces a significant new competitor into the online vehicle market. The move allows shoppers to browse, finance, and purchase Hertz's pre-owned vehicles through the e-commerce giant's platform, Amazon Autos. This development is viewed as a direct challenge to Carvana's online sales model, raising concerns about increased competition in the digital used car market. Investors appear worried that the partnership between Hertz and Amazon could negatively impact Carvana's sales and market share. Furthermore, the new arrangement could lead to fewer of Hertz's used vehicles being sold through the Carvana platform, directly affecting its inventory and sales channels. The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Carvana? Access our full analysis report here, it's free. What Is The Market Telling Us Carvana's shares are extremely volatile and have had 42 moves greater than 5% over the last year. In that context, today's move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business. The previous big move we wrote about was about 22 hours ago when the stock dropped 4.3% on the news that investor apprehension intensified ahead of a key policy speech and perplexing inflation signals clouded the economic outlook, leading to a wider market retreat from growth-oriented stocks. The downturn in the market was largely attributed to a significant sell-off in megacap tech and chipmaker shares. Nvidia, Advanced Micro Devices (AMD), and Broadcom all saw notable drops, dragging down the VanEck Semiconductor ETF. Other major tech-related companies like Tesla, Meta Platforms, and Netflix were also under pressure. A key reason for this trend is that much of the recent market gains have been concentrated in the "AI trade," which includes these large technology and semiconductor companies. So this could also mean that some investors are locking in some gains ahead of more definitive feedback from the Fed. Carvana is up 66.3% since the beginning of the year, but at $331.83 per share, it is still trading 15% below its 52-week high of $390.17 from July 2025. Investors who bought $1,000 worth of Carvana's shares 5 years ago would now be looking at an investment worth $1,638. Today's young investors likely haven't read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.
Android Authority
20 minutes ago
- Android Authority
Here's how you can get up to $300 in Amazon gift cards when you buy a Pixel 10
Pixel 10 shoppers are spoilt for choice today when it comes to pre-order deals. Every carrier and retailer wants your business as you treat yourself to the hottest new flagship phone, and Amazon has some very tempting bundles as part of its unlocked offering. Depending on which device you go for, you can score an Amazon Gift Card worth up to $300. The more you spend, the more you get, so the Pixel 10 Pro Fold comes with a $300 gift card during the pre-order period — not bad if you've just emptied your savings account and still want to add some accessories. The Pixel 10 Pro and 10 Pro XL both come with a $200 gift card, while the standard Pixel 10 model lands you $100 in Amazon credit. These amounts are almost the same as the credit you get when you pre-order directly from the Google Store, although Google's deal with the Pixel 10 Pro Fold is worth $50 more. That said, Amazon Gift Cards can be used on a much wider variety of products, and are akin to free money if you're an occasional Amazon shopper. You might even already have some in your account ready to offset the device costs. While Amazon rarely lets you know how long deals last, these Pixel 10 offers will almost certainly be valid only during the pre-order period. The three conventional models of the Pixel 10 will ship on August 28, while the Pixel 10 Pro Fold will be released on October 9. The widgets above take you to the deals. Follow
