Latest news with #VeryParivarik
Mint
12-05-2025
- Business
- Mint
Content studios turn to YouTube to launch new originals despite surge in premium streaming platforms
YouTube has become the preferred debut platform for some originals put out by content studios despite the lure of video streaming companies Netflix, Prime Video and JioHotstar in the country. While Aditya Birla-owned Applause Entertainment has launched a kids' animation channel ApplaToon on YouTube, The Viral Fever (TVF) has dropped shows such as MitronPolitan and Very Parivarik on the platform even after the success of originals such as Panchayat on OTT platforms. Experts said programming that doesn't require massive upfront investment can find its true value on YouTube, where the company can own the brand and build a dedicated fandom, unlike deals with OTT platforms that often require giving up on intellectual property (IP). Partnerships on YouTube are based on revenue-sharing arrangements, unlike streaming services, many of which are cutting down on budgets and negotiating hard margins on productions. 'For premium shows, subscription-based streaming platforms deliver targeted reach and offer a better monetisation model to the studios. By contrast, YouTube's ad-supported, open-access model offers unparalleled scale and speed, especially for kids' IP as over 60% of kids watch animation there," said Prasoon Garg, chief business officer of Applause Entertainment. Also Read | YouTube invested ₹210 billion in India's Creator Economy, commits ₹8.5 billion more Launching shows on its YouTube channel lets the company publish without platform curation, leverage real-time analytics and viewer feedback to refine episodes, and cultivate a passionate fan community that can power downstream monetisation through licensing deals, subsequent seasons, games, brand partnerships and merchandise, Garg added. In an earlier interview with Mint, Vijay Koshy, president of TVF, had said the company is developing some shows irrespective of whether there is an immediate OTT buyer or not because it believes some stories need to be told. Wider reach 'There are times when platforms don't see immediate value, so we go ahead and make it on YouTube or any other AVoD (advertising-based video on demand) platform," Koshy had said, adding that subsequent seasons of several shows are picked up by OTT platforms once they debut on YouTube. Also Read | OTT platforms gain ground in India, but YouTube's dominance endures Experts emphasised that YouTube's ad-supported platform allows anyone to upload content, removes subscription barriers and promotes content on both local and global recommendation feeds, unlocking far wider reach. On the other hand, OTT services depend largely on paid subscribers and a curated content line-up. On the revenue side, YouTube follows a long-tail model: studios earn through ad revenue sharing, brand integration, memberships and commerce features that grow over time. OTT platforms, in contrast, provide upfront fees, giving predictability but capping long-term upsides. Nitin Burman, group chief revenue officer of Balaji Telefilms Ltd, agreed that YouTube provides the maximum reach to content creators. From niche to mass, there is an audience for every content type on Youtube. As an AVoD platform, it penetrates deep into the country and gives a chance to create content that is tailor-made on the basis of region, language, and so on, he said. Also Read | YouTubers, digital content creators struggle to find mainstream draw 'The choice of launch platform depends on the content's intent, format, and audience. Launching originals directly on YouTube, especially for genres that resonate with mass, digital-first audiences, can be an effective strategy," said Saurabh Srivastava, chief operating officer - digital business at Shemaroo Entertainment Ltd. 'It's not just about views anymore; it's about building communities around content. YouTube allows us to create that loop. In a market like India, where content consumption is diverse and evolving by the day, being platform-agnostic yet audience-first is key, and that's exactly the balance we're building."
India Gazette
09-05-2025
- Entertainment
- India Gazette
Release of Sumeet Vyas' show 'Very Parivarik 2' postponed in wake of India-Pakistan tensions
Mumbai (Maharashtra) [India], May 9 (ANI): Sumeet Vyas-starrer second season of 'Very Parivarik' show has been postponed in the wake of India-Pakistan tensions. On Friday, TVF, the production company behind the show, took to Instagram and shared the update. 'Due to recent events and heightened national security, we at The Viral Fever are postponing the release of Very Parivarik S2. We stand with the nation's sentiment and will announce a new launch date once normalcy returns. Jai Hind,' read a post on TVF's official Instagram handle. Very Parivarik first premiered in 2024 and won the audience's hearts for its heartfelt take on modern family dynamics. The show also stars Srishti Ganguli Rindani and Kanupriya Shankar Pandit. Earlier on Friday afternoon, sitarist Rishab Sharma postponed his Indore concert. He was supposed to perform in Indore on Friday evening. Hours before the concert, Rishab took to Instagram and shared the update with his fans and followers. 'Hey there, due to recent events in India and considering all safety measures, the event originally scheduled for 9th May in Indore has been postponed. I truly appreciate your patience, support, and understanding during this time. We are working closely with the concerned authorities to finalise a new date, which will be announced soon,' Rishab posted. He added, 'All existing tickets will remain valid for the rescheduled date. Contact Odistrictupdates for updates. ' India and Pakistan have been at loggerheads with each other after terrorist camps were destroyed at nine locations in the neighbouring country under Operation Sindoor, which was launched in response to the ghastly Pahalgam terrorist attack. Indian Army during the intervening night of May 8 and May 9 has successfully repelled and responded to multiple drone attacks by Pakistan along the western border and the Line of Control (LoC) in Jammu and Kashmir. The Indian Army said, 'Pakistan Armed Forces launched multiple attacks using drones and other munitions along the entire Western Border on the intervening night of 08 and 09 May 2025. Pak troops also resorted to numerous ceasefire violations (CFVs) along the Line of Control in Jammu and Kashmir. The drone attacks were effectively repulsed and a befitting reply was given to the Army remains committed to safeguarding the sovereignty and territorial integrity of the Nation. All nefarious designs will be responded with force.' (ANI)
India.com
01-05-2025
- Entertainment
- India.com
Very Parivarik Season 2 Teaser OUT: TVF's Family Drama Returns, Trailer Drops On THIS Date
New Delhi: After winning hearts with its debut run, TVF's much-loved family dramedy Very Parivarik is back with a bang. The teaser for Season 2 was unveiled today, setting the stage for another round of emotional chaos, humor, and relatable family drama. The official trailer is scheduled to release on May 6. A continuation of the quirky tale of a couple—an IT professional husband and a film industry wife—Very Parivarik Season 1 became a breakout hit in 2024 for its fresh, slice-of-life portrayal of everyday Indian family dynamics, especially after both sets of in-laws entered the scene. Season 2 promises even more laughter and heart, with the teaser offering glimpses of sharp writing, unexpected twists, and the generational tug-of-war that made the show a hit. With TVF's strong track record—thanks to shows like Panchayat, Gullak, and Kota Factory—expectations are high for this next chapter in its growing legacy of heartfelt, homegrown content.
