Latest news with #Vestel
Broadcast Pro
18-05-2025
- Business
- Broadcast Pro
Eutelsat, Rotana and Vestel launch targeted advertising on satellite TV
The platform's multi-solution architecture allows broadcasters to either manage ad scheduling themselves or opt for a streamlined, automated process. Satellite operator Eutelsat has teamed up with Rotana Media Services and consumer electronics giant Vestel to introduce geographic-based targeted advertising for satellite television channels. The partnership, unveiled at CABSAT 2025, aims to transform Free-to-Air (FTA) broadcasting by enhancing monetisation through precise audience targeting. Building on the success of its servicewhich has already improved the way FTA viewers discover and engage with contentEutelsat is now reengineering delivery, playout and reporting mechanisms across mass-market satellite receivers. This new strategy is designed to accelerate the adoption of targeted advertising to 35m households in the MENA region within five years, from a total audience of 66m households currently served by the Eutelsat-Nilesat 7/8°West orbital position. Re-engineering delivery, playout and reporting mechanisms of mass market satellite receivers, Eutelsat and partners are driving the rapid rollout of satellite-targeted advertising to tens of millions of satellite households within a five-year timeframe. A multi-solution architecture will give broadcasters complete control to schedule and trigger advertising, or a managed approach for those who prefer to minimise the technical and administrative details. Aymeric Genty, President of the Eutelsat Video Business Unit, commented: 'Targeted advertising multiplies the revenue potential of each ad minute. Most advertisers are interested in the specific market segments that they are targeting. This enables broadcasters to expand their number of advertisers. Its a win-win solution that generates more revenue through satellite television. The advertising opportunities on satellite are huge. There are 66 million households in MENA watching TV at the Eutelsat-Nilesat 7/8°West video neighbourhood. Our goal is to activate targeted ads for 35m of them within five years.' Nezar Nagro, President of Rotana Media Services, added: 'RMS operates at the intersection of premium content, advanced ad technology, and deep regional market expertise. With established offices in Saudi Arabia, the UAE and Egypt, we are uniquely positioned to unlock advertiser demand within local markets, enabling brands to target audiences with precision and scale. 'As advertisers increasingly demand proof of performance, our focus is also on enabling reliable return channel data from connected devices to validate ad delivery and audience engagement. This data layer is critical to building trust and accountability in a satellite-based targeting ecosystem. Coupled with geographic ad insertion, it opens the door to scalable, market-specific monetisation on linear TV, a transformation that brings the efficiencies and precision of digital into the satellite environment. Were excited to partner with Eutelsat and Vestel to help realise this evolution.' At?nç Ö?üt, Deputy General Manager of Vestel Consumer Electronics Product Management, stated: 'As a leading TV manufacturer, we are committed to enhancing the user experience by providing smarter and more intuitive access to content. Our collaboration with Eutelsat to integrate functionality directly into our TVs is a significant step forward – offering consumers easier channel navigation and an enriched, dynamic programme guide. In addition, while most of our Smart TVs already support targeted advertising through internet-based IPTV environments, bringing this capability to satellite broadcasting has remained a challenge – until now. This advancement opens up new and exciting opportunities for personalised advertising on satellite TV, a breakthrough that will transform advertising monetisation in this space. We are delighted to be working with Eutelsat to lead this innovation.'
Reuters
02-03-2025
- Business
- Reuters
Turkey's Zorlu says CEO resigns after probe into Ramadan email
ANKARA, March 2 (Reuters) - Turkey's Zorlu Holding said late on Saturday its chief executive Cem Koksal had resigned, after authorities launched a probe into an email exchange for allegedly limiting freedom of belief over the celebration of the Muslim holy month of Ramadan. On Friday, Ergun Guler, chief executive of electronics firm Vestel ( opens new tab, which is a subsidiary of Zorlu Holding, sent a message to employees celebrating the start of Ramadan, which began on Saturday. Koksal later sent an internal email saying the company only celebrated Eid al-Fitr and Eid al-Adha officially, not Ramadan, and that it wanted to maintain a secular stance as it worked to become a multinational corporation, with employees from various beliefs and origins. After images of that email were circulated by local media and on social media, an Istanbul prosecutor's office launched an investigation into the issue, the state-owned Anadolu news agency said, adding that Koksal was detained on Saturday for "obstructing the exercise of freedom of belief, thought, and expression". In a statement, Zorlu Holding later said it ackowledged the "sensitivity" caused by the "internal argument over management principles", and that Koksal had resigned as of March 1. "It is known to the public that Zorlu Holding has been an institution with family values and business ethics since 1953, and has been integrated with the national and spiritual values of our country," it said. "As the Zorlu Group, we convey our sadness due to what has happened to all our stakeholders and the public," it added. The conglomerate operates in the energy, real estate, electronics, white goods and textile sectors. The investigation into Koksal comes after a battle between President Tayyip Erdogan and Turkey's biggest business group TUSIAD last month over comments from executives in the group criticising a government crackdown on opposition figures.
