Latest news with #VictoriaLozano
Cision Canada
02-07-2025
- Business
- Cision Canada
First Ever Crayola Global Colour Vote to Kick Off Back-To-School Season
Join the Worldwide Initiative for a Unique Opportunity to Help Create the Next Collection of Colours that Inspire Creativity TORONTO, July 2, 2025 /CNW/ - Crayola is making back-to-school season more colourful than ever with the 2025 Global Colour Vote. For the first time in company history, the brand synonymous with colour and creativity is asking consumers worldwide to vote for their favourite Crayola colours to be featured in a special exclusive collection. This year, Crayola is celebrating creativity through colour and the deeply personal role colour plays in connecting us to the past and inspiring us anew. Following the resounding success of the Limited Edition Retired Colour Collection, where nostalgic colours like Dandelion, Blizzard Blue and Magic Mint made a triumphant return for a limited time – Crayola is eager to discover what other beloved Crayola colours hold a special place in consumers' hearts with the Global Colour Vote. "Colour is part of one's identity: who we are, how we feel, how we live our lives," said Pete Ruggiero, President and Chief Executive Officer of Crayola. "With this global colour vote, Crayola will bring innovation to the market that directly reflects the global consumer. People around the world will have the unique opportunity to influence a special collection of crayons, colored pencils, and markers based on the colours that mean the most to them." According to a 2024 Colour Perception Survey conducted by Crayola in partnership with the Ad Council Research Institute, colour is rated as the most impactful element in planning important milestones, symbolizing meaningful aspects of life, and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to colour also lend themselves to self-expression, as 87% of those surveyed believe colour significantly impacts creativity. "The 2025 Global Colour Vote celebrates the incredible power that colour has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts and ideas," says Victoria Lozano, Chief Marketing Officer at Crayola. "We're excited to see which colours resonate most deeply with people around the world and bring those meaningful hues together to encourage more creative moments and colourful memories." To become a part of Crayola history, colour enthusiasts of all ages can cast their votes from now until Sept. 30, 2025 by visiting or scanning QR codes on the back of Crayola "What's Your Favorite Colour" products: 24 count crayons, 24 count coloured pencils and 10 count broad line washable markers. Teachers, parents, and kids can find their favourite Crayola back-to-school products at most Canadian retailers for the same exceptional value they've come to rely on. Consumers can also purchase bulk packs of top-listed items to help provide essential supplies that support learning in the classroom. For added nostalgia and colourful fun, shoppers have the opportunity to supplement their baskets with Limited Edition Retired Colour Collection items before they go back into retirement. Colour Perception Survey Methodology Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from October 16-23, 2024, with 1,503 parents of kids aged 2-12. About Crayola Canada Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use colour to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit or join the community at
USA Today
05-02-2025
- Entertainment
- USA Today
Crayola is bringing back 8 'fan-favorite' retired crayon colors, including Dandelion
Crayola is bringing back 8 'fan-favorite' retired crayon colors, including Dandelion Fans of Crayola's Dandelion crayon color rejoice: Crayola is bringing a collection of eight "nostalgic fan-favorite crayon colors," including Dandelion, out of retirement by popular demand for the first time in its 122-year history. Crayola, in a news release Wednesday, said the company "received an outpouring of fan requests to bring back some of their retired favorites, especially since Dandelion left the crayon box in 2017." "The decision to unretire these eight colors for a limited time will delight and surprise consumers, increase the brand's available color palette and give a nod to the company's first iconic eight crayon box launched in 1903," the news release said, adding colors dating back to 1990, such as Orange Red and Violet Blue will also be returning for a limited time. Crayola's Chief Marketing Officer Victoria Lozano said in a statement the company hopes the limited-edition colors "inspire even more creative moments for our fans." Which crayon colors is Crayola bringing back? Colors making a comeback include: Dandelion Blizzard Blue Magic Mint Mulberry Orange Red Violet Blue Lemon Yellow Raw Umber The colors will return in limited-edition packs, according to Crayola. Limited-edition colors also coming in pencils and markers Crayola isn't just bringing back the past favorite colors as crayons only. The company says it will also be introducing "Limited Edition Collection Colored Pencil" and "Limited Edition Collection Marker" packs offering the "8-count retired crayon colors in additional art tool formats." How to buy Crayola's limited-edition crayons While the company has not specified an exact date for when the retired color collection will be available, it said the assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books will be available soon at most national retailers including Target, Walmart, Staples and Blick. To find your nearest retailer stocking Crayola products, visit the brand's website here. For the year-long celebration, Crayola is also partnering with brands such as Lee, Caboodles and S'well, who will offer "custom programs and products inspired by the limited-edition colors," the brand said, adding it will also roll out "surprises" throughout the year, "especially during key seasonal moments such as back-to-school and holiday." Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@ and follow her on X and Instagram @saman_shafiq.
Yahoo
05-02-2025
- Entertainment
- Yahoo
For the First Time in History, Crayola is Bringing Back These 8 Retired Colors. Here's How to Get Your Hands on Them
Crayola is making colorful history! For the first time in the company's more than 120-year history, the brand is bringing back eight previously retired colors. Dandelion, Blizzard Blue, Magic Mint, Mulberry, Orange Red, Violet Blue, Lemon Yellow and Raw Umber will be hitting shelves for the first time — in some cases — in 35 years. 'As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection that will give kids even more opportunities to colorfully put their imagination into action,' Victoria Lozano, Crayola's chief marketing officer, said in a release shared with PEOPLE. Related: Limited Too Is Growing Up! The Iconic '90s Brand Is Debuting New Adult Sizes And while for everyday colorers, these shades might appear as "just" yellow or blue or green, for devoted fans like @_lakenzo_ — a TikToker with more than 1 million followers, who began collecting Dandelion following its discontinuation in 2017 — the return of such shades is sure to make waves. In one of her videos that has more than 36 million views, @_lakenzo_ shows off a display she has of all things Dandelion, including keychains, stuffed animals and other trinkets. Because the color was her favorite growing up, she's been collecting ever since the brand took it off shelves. To add to her display, she even melted down a few broken pieces of her beloved crayons and poured them into letter molds to spell out the word "Dandelion." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. 'Because broken crayons deserve love too!,' she captioned the viral video. Dandelion will be available throughout 2025 alongside its seven other formerly retired shades in a Limited Edition Retired Colors 8-Count Crayon Pack. The shades will also be available in a limited edition colored pencil pack and marker pack. Read the original article on People
