Crayola is bringing back 8 'fan-favorite' retired crayon colors, including Dandelion
Crayola is bringing back 8 'fan-favorite' retired crayon colors, including Dandelion
Fans of Crayola's Dandelion crayon color rejoice: Crayola is bringing a collection of eight "nostalgic fan-favorite crayon colors," including Dandelion, out of retirement by popular demand for the first time in its 122-year history.
Crayola, in a news release Wednesday, said the company "received an outpouring of fan requests to bring back some of their retired favorites, especially since Dandelion left the crayon box in 2017."
"The decision to unretire these eight colors for a limited time will delight and surprise consumers, increase the brand's available color palette and give a nod to the company's first iconic eight crayon box launched in 1903," the news release said, adding colors dating back to 1990, such as Orange Red and Violet Blue will also be returning for a limited time.
Crayola's Chief Marketing Officer Victoria Lozano said in a statement the company hopes the limited-edition colors "inspire even more creative moments for our fans."
Which crayon colors is Crayola bringing back?
Colors making a comeback include:
Dandelion
Blizzard Blue
Magic Mint
Mulberry
Orange Red
Violet Blue
Lemon Yellow
Raw Umber
The colors will return in limited-edition packs, according to Crayola.
Limited-edition colors also coming in pencils and markers
Crayola isn't just bringing back the past favorite colors as crayons only. The company says it will also be introducing "Limited Edition Collection Colored Pencil" and "Limited Edition Collection Marker" packs offering the "8-count retired crayon colors in additional art tool formats."
How to buy Crayola's limited-edition crayons
While the company has not specified an exact date for when the retired color collection will be available, it said the assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books will be available soon at most national retailers including Target, Walmart, Staples and Blick. To find your nearest retailer stocking Crayola products, visit the brand's website here.
For the year-long celebration, Crayola is also partnering with brands such as Lee, Caboodles and S'well, who will offer "custom programs and products inspired by the limited-edition colors," the brand said, adding it will also roll out "surprises" throughout the year, "especially during key seasonal moments such as back-to-school and holiday."
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq.
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Engadget
2 hours ago
- Engadget
Nintendo Switch 2 review: More of what you love
Back in 2017, it felt like handhelds were dying. The PlayStation Vita was suffering from a lack of support and the 3DS was already on its way out. But then the Nintendo Switch arrived and became the hybrid console that launched 1,000 portable rivals. It proved you could make a device that was powerful enough to play games on your TV but also small enough to take with you anywhere. And by the time everything is all said and done, there's a good chance it will be the highest-selling console of all time. But making a proper follow-up can be difficult. So for the Switch 2, instead of changing everything up again, Nintendo took the best features from the original, upgraded them and gave us more of what we love. And even though this is just the start, it feels like I've been enchanted all over again. 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Judging the performance of a brand-new console is difficult because it often takes developers months or years to figure out how to truly optimize their games for a new platform. The Switch 2 features a chip from NVIDIA with a custom GPU that the company claims offers ten times more graphics power than what we got from the previous model, alongside support for features including DLSS and ray tracing. The console also comes with 12GB of RAM and 256GB of onboard storage, which can be expanded further using microSD Express cards. Sam Rutherford for Engadget First-party titles like Mario Kart World run beautifully, though we've sort of come to expect that from major tentpole releases from Nintendo. The only hint of stuttering I've seen is when I played four-player local co-op with Game Chat turned on and multiple video streams going at the same time. And even then, it's hard to tell unless you're really looking for evidence of slowdown. 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The Switch 2 has everything that made the original so great, but now there's more of it to enjoy. Granted, Nintendo's latest console commands a higher price, but as the successor to the iconic system that revived handheld gaming, this thing is worth it.
Buzz Feed
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USA Today
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Brace yourself for more ads before movies at AMC theaters, reports say
Brace yourself for more ads before movies at AMC theaters, reports say Show Caption Hide Caption AMC, Regal investing $2.2B to upgrade movie theater experience The eight biggest movie theater chains in the U.S. and Canada — including AMC and Regal — will invest $2.2 billion to make upgrades. Straight Arrow News Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. The cinema chain is joining major competitors in running even more commercials starting in July under a new partnership with cinema advertising company National CineMedia (NCM), multiple outlets including Bloomberg and the New York Times reported. The move comes in an effort to increase revenue without raising ticket prices as cinemas continues to struggle financially and recover from the COVID-19 losses, The Hollywood Reporter reported. Under the deal, AMC will play commercials in what is known as the 'platinum spot,' the part right before the movie begins, in complete contrast to its 2019 decision in which it had shunned NCM's proposal to place ads in that spot. National CineMedia had gone on to sign agreements with two of AMC's rivals, Regal and Cinemark, that year, according to NYT. "AMC has no plan to introduce commercial advertising close to the start of a movie's commencement at its theatres in the United States, nor does AMC envision entering into such an arrangement with NCM anytime in the foreseeable future," the cinema chain had said in a September 2019 statement. AMC further said the concept "of commencing a platinum advertising position during the end of trailer play," was "flatly rejected" "because of AMC's concerns that U.S. moviegoers would react quite negatively to the concept." AMC prepared for backlash While AMC did not immediately respond to USA TODAY's request for a comment on the latest development, the chain in a statement to NYT suggested it was prepared for criticism and backlash, noting the decision would not impact the customer's wallets. 'For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,' the company said in the statement to NYT, adding 'while AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance.' Both AMC and NCM are expected to share revenues from the new pre-movie advertising window, according to The Hollywood Reporter. National CineMedia also did not respond to USA TODAY's request for comment. It is not known how long the pre-show and advertisements would run and what kind of ads viewers can expect to see. Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@ and follow her on X and Instagram @saman_shafiq7.
