Latest news with #VillageFoodChannel
NDTV
30-07-2025
- Entertainment
- NDTV
"Can't Continue The Way I Used To": Popular Food Vlogger Steps Away From Long-Form YouTube Videos
Firoz Chuttipara, the face behind Kerala's popular Village Food Channel, has said that he will no longer be making long-format YouTube videos that first brought him fame. Known for his massive cooking projects, like preparing hundreds of kilos of biryani or seafood pickle, Chuttipara's unique blend of tradition, scale and social impact earned him a huge following among food lovers in India and beyond. The Palakkad native, who returned to Kerala after working abroad, turned to YouTube with a vision. It was to cook grand meals, often for underprivileged communities, and show the process from scratch. But in a recent YouTube Live session, Firoz shared that the economics of creating such large-scale content no longer add up. 'I can't continue with YouTube the way I used to,' he said, as quoted by News18. With audiences increasingly turning to shorter videos, like Instagram Reels and YouTube Shorts, Firoz said that the shift in viewer behaviour has made long-form content financially unsustainable for creators like him. The limited earnings from short videos are not enough to offset the significant expenses involved in sourcing ingredients and handling large-scale production. Having said that, he clarified that while long videos will now be rare, short updates will continue to appear on his channel. View this post on Instagram A post shared by VILLAGE FOOD CHANNEL (@villagefoodchannel_official) Looking ahead, Firoz has decided to channel his energy into a new business venture with a friend. Although he has kept the details under wraps, he said that the venture will be based in the UAE and will require much of his time and attention going forward. Firoz's journey, from expatriate to one of Kerala's most recognised culinary YouTubers, has been remarkable. While fans may miss the epic cooking sessions that made him famous, many remain eager to see how his next chapter unfolds, whether in business or short-form food content.
News18
29-07-2025
- Entertainment
- News18
'Not Enough...': Malayali Food Vlogger Firoz Chuttipara To Stop Making Long YouTube Videos
Last Updated: In a recent YouTube Live, popular food vlogger Firoz Chuttipara shared that he's stepping back from long-form videos as the income is no longer sustainable Firoz Chuttipara, the beloved YouTuber known for bringing Malayalis closer to food with his massive cooking videos, has announced a major shift in his career. Gaining popularity through his channel 'Village Food Channel', Chuttipara became a household name by preparing large quantities of traditional and experimental dishes – ranging from 100 kg of fish pickle to grilled ostrich and peacock curry. Many of these meals were distributed to orphans and the needy in his hometown, earning him praise beyond just the culinary world. However, Chuttipara recently revealed that he is stepping back from creating long-form YouTube videos. In a heartfelt YouTube Live session, he explained that income from YouTube alone is no longer sustainable. With most viewers now shifting their attention to short-form content like reels and YouTube Shorts, creators like him struggle to recover the high costs involved in producing large-scale cooking videos. 'I can't continue with YouTube the way I used to. Short videos don't bring in enough income to cover the expenses, especially when you're spending a lot on ingredients and production," Chuttipara said. He clarified, however, that this is not a complete goodbye as he will occasionally post short videos, but the frequency of long-form content will significantly decrease. To chart a new course, Chuttipara announced that he is venturing into business alongside a friend. He has not disclosed much about the business but shared that their new enterprise is set to be headquartered in the UAE. He further added that the business demands more of his time and focus, which is why he'll now be appearing more in short videos rather than lengthy cooking sessions. Previously an expatriate, Firoz Chuttipara hails from Palakkad, Kerala. After returning home, he launched a YouTube channel named 'Craft Media', which he later rebranded as 'Village Food Channel'. His journey from a returnee to a viral sensation has inspired many. Even though his content will now change, Chuttipara's loyal audience remains eager to see what he brings next. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
