'Not Enough...': Malayali Food Vlogger Firoz Chuttipara To Stop Making Long YouTube Videos
In a recent YouTube Live, popular food vlogger Firoz Chuttipara shared that he's stepping back from long-form videos as the income is no longer sustainable
Firoz Chuttipara, the beloved YouTuber known for bringing Malayalis closer to food with his massive cooking videos, has announced a major shift in his career.
Gaining popularity through his channel 'Village Food Channel', Chuttipara became a household name by preparing large quantities of traditional and experimental dishes – ranging from 100 kg of fish pickle to grilled ostrich and peacock curry. Many of these meals were distributed to orphans and the needy in his hometown, earning him praise beyond just the culinary world.
However, Chuttipara recently revealed that he is stepping back from creating long-form YouTube videos. In a heartfelt YouTube Live session, he explained that income from YouTube alone is no longer sustainable. With most viewers now shifting their attention to short-form content like reels and YouTube Shorts, creators like him struggle to recover the high costs involved in producing large-scale cooking videos.
'I can't continue with YouTube the way I used to. Short videos don't bring in enough income to cover the expenses, especially when you're spending a lot on ingredients and production," Chuttipara said. He clarified, however, that this is not a complete goodbye as he will occasionally post short videos, but the frequency of long-form content will significantly decrease.
To chart a new course, Chuttipara announced that he is venturing into business alongside a friend. He has not disclosed much about the business but shared that their new enterprise is set to be headquartered in the UAE. He further added that the business demands more of his time and focus, which is why he'll now be appearing more in short videos rather than lengthy cooking sessions.
Previously an expatriate, Firoz Chuttipara hails from Palakkad, Kerala. After returning home, he launched a YouTube channel named 'Craft Media', which he later rebranded as 'Village Food Channel'. His journey from a returnee to a viral sensation has inspired many. Even though his content will now change, Chuttipara's loyal audience remains eager to see what he brings next.
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