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Just Browsing: Violet Grey Brings California Cool to the Upper East Side
Just Browsing: Violet Grey Brings California Cool to the Upper East Side

Vogue

time22-07-2025

  • Business
  • Vogue

Just Browsing: Violet Grey Brings California Cool to the Upper East Side

With so much fashion existing online, there's something refreshing about trying pieces on in-store after eyeing them first on a little screen. Enter Just Browsing: We're taking you into the fitting room as we preview the newest collections from some of our favorite high-street brands and contemporary labels. We'll get into fabric and quality, fit and feel, and so much more as we make our way through the shop floor. Happy scrolling (and strolling)! 'New York is Violet Grey's boyfriend,' founder Cassandra Grey tells me over email. Melrose Place may have been the first outpost of her beauty retailer, but her dalliance with Manhattan is just as long-standing to Grey as Los Angeles is. It was New York where she dreamt up the business plan for Violet Grey. 'I was inspired by Zitomer, Barneys, Bergdorf, Central Park, Saturday Night Live, Bobby Short, the Barbizon Hotel, the beauty closets at Vogue and Allure, and of course, Net-a-Porter,' she lists. 'The Carlyle, where I lived with my late husband, holds a special place in our story. It was in the Gallery Bar that I first pitched beauty brands, investors, potential team members, and Vogue's beauty editor with nothing more than a stapled mood board, a dream, and the kind of ear-to-ear smile that only comes with naivety.' A little over a year ago, a dream location just off the corner of 78th St. and Madison, askance from The Carylye's outdoor café, presented itself. 'It felt so perfectly on-brand, it was almost too good to be true,' she says. 'We knew we had to have it—a place for our community to call home.' Grey and investor Sherif Guirgis found the space before they bought back the company from Farfetch in 2024. 'At the time, we weren't in a financial position to sign a lease, and we nearly lost it,' she says. 'But where there's a will, there's always a way.' The location opens into a garden entrance, that per Grey, is a quiet nod to the alleyway approach of Melrose Place. Bill Sofield, who designed the LA store, played a pivotal role in this one, too; the pair drew upon 'the Dorothy Draper-inspired Deco iconography of the Carlyle with the signature Hollywood Regency of John Elgin Woolf that defined Melrose Place' for something that Grey hopes feels like an extension of that legacy. Complete with a Paul Poiret sofa plucked from Sofield's warehouse, the complete works of Colette from one of the oldest bookstores in Paris, and a collection of polaroids from old cover shoots and Hollywood parties, the space transports you to a glamorous vintage home, without getting lost in time.

Mānuka Health expands into Violet Grey and The Detox Market
Mānuka Health expands into Violet Grey and The Detox Market

Fashion Network

time24-06-2025

  • Health
  • Fashion Network

Mānuka Health expands into Violet Grey and The Detox Market

New Zealand-based wellness and skincare brand Mānuka Health has launched at The Detox Market and Violet Grey, both in-store and online. The curated launch assortment includes the brand's core Mānuka Honey 400+ and 800+, Propolis Immunity Elixir Shots, and its Eternal Renewal skincare line, featuring the Regenerating Face Cream and Nourishing Lip Balm. Also available at The Detox Market stores are Royal Jelly and 100% New Zealand Propolis capsules. "At Mānuka Health, we believe that what you put in your body and on your skin should be thoughtfully sourced and efficacious," said Travis Brennion, head of global marketing and innovation at Mānuka Health. "Partnering with The Detox Market and Violet Grey, both true leaders in curated luxury, ingredient transparency, and clinically effective formulas, feels like a natural extension of our mission. We're thrilled to join forces in empowering consumers to make informed, confident choices through high-performing formulas rooted in nature and backed by science.' Mānuka Health is known for sustainably harvesting its ingredients, including mānuka honey, royal jelly, propolis, and bee venom from wild mānuka trees in New Zealand's pristine regions. These ingredients are preserved through proprietary processes designed to retain the natural bioactive compounds found in the hive to create high-performing formulas that remain close to their natural state. The expansion comes as retailers respond to rising consumer demand for microbiome-friendly and immune-supportive rituals. "Partnering with Mānuka Health marks an exciting evolution in our definition of beauty,' said Sherif Guirgis, CEO of Violet Grey. "Their clinically credible, exquisitely crafted formulas represent a new frontier in luxury wellness, where beauty and vitality are part of a complete, holistic system. We're proud to bring their story and trusted products to our community as we continue to set the standard for what the best in beauty truly means.' Romain Gaillard, founder of The Detox Market, added: 'Mānuka Health embodies the future of wellness and beauty, rooted in nature, backed by science, and crafted with intention. Their commitment to ingredient purity and proven efficacy aligns perfectly with what our community seeks: clean solutions that truly perform. We're excited to introduce a brand that so seamlessly bridges internal wellness and topical ritual, bringing something both trusted and transformative to our shelves."

Mānuka Health expands into Violet Grey and The Detox Market
Mānuka Health expands into Violet Grey and The Detox Market

Fashion Network

time24-06-2025

  • Health
  • Fashion Network

Mānuka Health expands into Violet Grey and The Detox Market

New Zealand-based wellness and skincare brand Mānuka Health has launched at The Detox Market and Violet Grey, both in-store and online. The curated launch assortment includes the brand's core Mānuka Honey 400+ and 800+, Propolis Immunity Elixir Shots, and its Eternal Renewal skincare line, featuring the Regenerating Face Cream and Nourishing Lip Balm. Also available at The Detox Market stores are Royal Jelly and 100% New Zealand Propolis capsules. "At Mānuka Health, we believe that what you put in your body and on your skin should be thoughtfully sourced and efficacious," said Travis Brennion, head of global marketing and innovation at Mānuka Health. "Partnering with The Detox Market and Violet Grey, both true leaders in curated luxury, ingredient transparency, and clinically effective formulas, feels like a natural extension of our mission. We're thrilled to join forces in empowering consumers to make informed, confident choices through high-performing formulas rooted in nature and backed by science.' Mānuka Health is known for sustainably harvesting its ingredients, including mānuka honey, royal jelly, propolis, and bee venom from wild mānuka trees in New Zealand's pristine regions. These ingredients are preserved through proprietary processes designed to retain the natural bioactive compounds found in the hive to create high-performing formulas that remain close to their natural state. The expansion comes as retailers respond to rising consumer demand for microbiome-friendly and immune-supportive rituals. "Partnering with Mānuka Health marks an exciting evolution in our definition of beauty,' said Sherif Guirgis, CEO of Violet Grey. "Their clinically credible, exquisitely crafted formulas represent a new frontier in luxury wellness, where beauty and vitality are part of a complete, holistic system. We're proud to bring their story and trusted products to our community as we continue to set the standard for what the best in beauty truly means.' Romain Gaillard, founder of The Detox Market, added: 'Mānuka Health embodies the future of wellness and beauty, rooted in nature, backed by science, and crafted with intention. Their commitment to ingredient purity and proven efficacy aligns perfectly with what our community seeks: clean solutions that truly perform. We're excited to introduce a brand that so seamlessly bridges internal wellness and topical ritual, bringing something both trusted and transformative to our shelves."

Mānuka Health Announces Its Retail Debut at The Detox Market and Violet Grey
Mānuka Health Announces Its Retail Debut at The Detox Market and Violet Grey

Cision Canada

time23-06-2025

  • Health
  • Cision Canada

Mānuka Health Announces Its Retail Debut at The Detox Market and Violet Grey

New Zealand Based Wellness Brand Brings Unique Bee-Powered Ingestible & Skincare Products to Specialty Beauty Shoppers in the U.S and Canada AUCKLAND, New Zealand, June 23, 2025 /CNW/ -- Mānuka Health, a global leader in premium mānuka honey-based wellness and skincare, announces its entry into The Detox Market and Violet Grey (in store and online) with a curated assortment of its science-backed products. This expansion comes as retailers respond to rising consumer demand for microbiome-friendly and immune-supportive rituals that blend inner and outer beauty, just in time for summer. "Partnering with Mānuka Health marks an exciting evolution in our definition of beauty." Said Sherif Guirgis, CEO of Violet Grey. "Their clinically credible, exquisitely crafted formulas represent a new frontier in luxury wellness, where beauty and vitality are part of a complete, holistic system. We're proud to bring their story and trusted products to our community as we continue to set the standard for what the best in beauty truly means." "Mānuka Health embodies the future of wellness and beauty, rooted in nature, backed by science, and crafted with intention," said Romain Gaillard, Founder of The Detox Market. "Their commitment to ingredient purity and proven efficacy aligns perfectly with what our community seeks: clean solutions that truly perform. We're excited to introduce a brand that so seamlessly bridges internal wellness and topical ritual, bringing something both trusted and transformative to our shelves." Sustainably harvested from wild mānuka trees in New Zealand's pristine regions, Mānuka Health's ingredients, including mānuka honey, propolis, royal jelly, and bee venom are known for their antioxidant, anti-inflammatory, and immune-supportive properties. After years of R&D, Mānuka Health's esteemed team of molecular biologists and formulators have replicated hive-like conditions to harness the health and beauty benefits of these ingredients while maintaining its compositional integrity. The brand uses proprietary processes to preserve the natural bioactive compounds in its honey, maximizing its effectiveness. "At Mānuka Health, we believe that what you put in your body and on your skin should be thoughtfully sourced and efficacious," said Travis Brennion, Head of Global Marketing and Innovation at Mānuka Health. "Partnering with The Detox Market and Violet Grey, both true leaders in curated luxury, ingredient transparency, and clinically effective formulas, feels like a natural extension of our mission. We're thrilled to join forces in empowering consumers to make informed, confident choices through high-performing formulas rooted in nature and backed by science." The launch assortment includes the brands daily core, Mānuka Honey MGO 400+ and Mānuka Honey 800+ alongside Propolis Immunity Elixir Shots. The brand will also offer its Eternal Renewal skincare line including Regenerating Face Cream and Nourishing Lip Balm, in addition to supplements to support inner beauty and resilience with Royal Jelly Capsules and 100% New Zealand Propolis capsules, at The Detox Market stores. This lineup offers a holistic system for vitality, resilience and radiant skin inside and out. Launch efforts will include a sensorial experience that blends education, sampling and discovery. "Mānuka Health meets every standard we hold for VIOLET CODE approval, from quality and innovation to leadership in their category." said Group President Tracy Kline of Violet Grey. "Their MGO-rich honey offers both beauty-forward results, like glowing skin, and long-term wellness benefits, like immune resilience, a compelling addition to the curated offering our audience trusts us to deliver." For more information about Mānuka Health, please visit Mā or contact Mā[email protected]. About Mānuka Health Mānuka Health is a leading producer of premium mānuka honey products from New Zealand. A collective of over 20,000 beehives, 1.5 billion bees and 200 nature-loving individuals. With an unwavering dedication to quality, purity, and sustainability, Mānuka Health has crafted the finest range of mānuka honey products, driven by a passion for nature's most healing gifts. This relentless pursuit of the highest standards has solidified their position as a trusted name in the industry, allowing them to share the extraordinary benefits of mānuka honey as well as propolis and royal jelly with the world, supporting overall well-being. As guardians of the timeless dance between the mānuka tree and the honeybee, they envision a world where every individual, through their products, experiences the sweetness of nature's most profound love story, and that their sustainable practices ensure it continues for generations to come.

Exclusive: Violet Grey Names Former Bluemercury Executive as Group President
Exclusive: Violet Grey Names Former Bluemercury Executive as Group President

Business of Fashion

time06-06-2025

  • Business
  • Business of Fashion

Exclusive: Violet Grey Names Former Bluemercury Executive as Group President

Tracy Kline, a former executive from the American beauty retailer Bluemercury, will join Violet Grey as group president on June 9. Her role will include overseeing the company's team, supply chain, stores, merchandising and marketing. Cassandra Grey, the company's founder, said it had taken a long time to find an executive with the right profile for the role, saying that her and CEO Sherif Guirgis, had been engaged in conversations with Kline since the end of 2024, and that Kline was picked for her expertise but also her people management skills. '[Kline] is sort of a unicorn — she's an operator, a merchandiser, a brand builder, and a team builder, too,' said Guirgis. Kline's appointment is the latest in a series of steps the boutique beauty retailer has taken to regrow and reestablish its presence following Farfetch's divestiture in September 2024. Grey and Guirgis, who previously worked in private equity, re-acquired the business and focused on expansion. The brand was originally founded in Los Angeles with a single store and e-commerce presence. Since Grey and Guirgis assumed control of the company, it has opened a new boutique in the well-heeled Upper East Side of Manhattan and launched a number of new exclusive luxury brands such as Poiret Beauté and Habelo. Its new incubation arm, Violet Lab, released a $1,100 fragrance under the Madame Grey brand in May. Against a cooling beauty market, the company, which is known for its glossy editorials and its 'Violet Code' rubric for admitting new brands to its selection, is hoping that its tight focus on premium beauty and stringent brand criteria will help it stand out. 'Our customers like that we're vetting [brands] and only accepting those we think could add value to our customers' lives,' said Grey. Kline said the company's curated approach will be a key differentiator going forward. Originally founded in 2013, Violet Grey was known for taking lesser-known brands like premium skincare makers Augustinus Bader and Dr. Barbara Sturm and launching them into the US market. 'This is where the trust comes in with the clients… [we're] not just launching every new brand that they hear of, and that's out there,' said Kline. Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis. Learn more: Cassandra Grey Launches Perfume Label With $1,100 Fragrance The month before its new Madison Avenue outpost opens to the public, the luxury beauty retailer Violet Grey's incubator Violet Lab has quietly launched Madame Grey, with a hair mist and a perfume.

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