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Award-winning brand ensures the F1 season is a must-watch
Award-winning brand ensures the F1 season is a must-watch

Telegraph

time3 days ago

  • Automotive
  • Telegraph

Award-winning brand ensures the F1 season is a must-watch

TUDOR has established a long and proud legacy of competing on the racetrack. The Grand Prix d'Horlogerie de Genève award-winning watch brand has supported winning teams during the golden era of motorsport, starting with the TUDOR Watch Racing Team in the late 1960s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2025, it's returned to the grid once more, supporting the Visa Cash App RB F1 team. In the driving hot seat are exciting youngsters Isak Hadjer and Liam Lawson - fearless talents with exceptional pace and sharp racing instincts, both eager to make their mark on Formula 1's biggest stage. The team has undergone a radical shake-up, including the striking livery which chimes in perfectly with the brand, emblazoned on the drivers' race suits and cars. The shake-up for the latest F1 season accesses all areas, from management to engineering, for this season's adventure, aimed at making the Visa Cash App RB team a F1 front-runner. 'TUDOR has always been fuelled by a daring spirit, a consistent will to do things differently,' notes chief executive Eric Pirson. 'And this spirit – we call it 'Born To Dare' – is exactly what Visa Cash App RB is demonstrating heading into the 2025 F1 season. We're beyond thrilled to return to motorsport with a partner that's ready to take on the challenge.' Peter Bayer, chief executive of Visa Cash App RB F1 team, is in agreement. 'We are delighted to welcome TUDOR to our team,' he says. 'They have a long history in motorsport, dating back to the 1960s when they first got involved in sports car racing, as well as historic racing and rallying. Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle this championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in F1 with a strong identity, unique style and uncompromising quality – just like TUDOR watches.' The teamwork promises to be a winning formula. TUDOR has a long history of crafting some of the most reliable, singular and cutting-edge timepieces such as the Black Bay and Pelagos collections, and is renowned for doing things its own way – that's what encapsulates the 'Born To Dare' spirit and the Visa Cash App RB partnership speaks to that. Adding the watchmaker's name on a winning car is the easy part; choosing the right team to support was another story. TUDOR wanted to secure the team that showed promise and shared a daring ethos and a fighting spirit. In other words, a committed team that was ready to take on the challenge of getting to pole position. And that's why it joined Visa Cash App RB. The Swiss watch brand is always on a mission to push boundaries, seen clearly in bold, technical pieces like the ultra-lightweight Black Bay Chrono Carbon 25 and the sporty sophistication of the Black Bay Chrono with its new five-link bracelet; each engineered with the same spirit of precision and performance that drives F1. Discover the TUDOR Watches collection at part of the Watches of Switzerland Group, the UK's largest luxury watch retailer. Shop in their showrooms, online or in a selection of TUDOR mono-brand boutiques. This content is provided by an advertiser, and while every care is taken in ensuring the content complies with the Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), Telegraph Media Group assumes no responsibility in the effect rising therefrom, and readers are advised to seek professional advice before acting on any information. The Daily Telegraph/TMG does not accept any liability for views expressed, pictures used or claims made by advertisers.

Visa Cash App Racing Bulls (VCARB) Formula One™ Team Accelerates Racing Car Design with Neural Concept's Engineering AI
Visa Cash App Racing Bulls (VCARB) Formula One™ Team Accelerates Racing Car Design with Neural Concept's Engineering AI

National Post

time4 days ago

  • Business
  • National Post

Visa Cash App Racing Bulls (VCARB) Formula One™ Team Accelerates Racing Car Design with Neural Concept's Engineering AI

Article content LONDON — Visa Cash App Racing Bulls Formula One™ Team has deployed Neural Concept, the world's leading AI platform for engineering design to accelerate the team's car design and optimize aerodynamic performance through AI-powered, data-driven engineering workflows that enable faster design iteration and better-informed decisions. Article content Visa Cash App Racing Bulls Formula One™ Team has deployed Neural Concept, the world's leading AI platform for engineering design to accelerate car design & optimize aerodynamic performance through AI-powered, data-driven engineering workflows. Article content Neural Concept's proprietary Engineering AI platform complements traditional Computational Fluid Dynamics (CFD) with high-speed predictive simulations. Engineers can use digital twins to evaluate thousands of design variants across complex 'multi-physics' environments that mimic real-world track conditions such as wind and temperature differences. This enables VCARB to explore more designs, unlocking new performance gains within every iteration. Article content Laurent Mekies, Team Principal, Visa Cash App Racing Bulls said: Article content 'In Formula One, every millisecond counts and innovation at the design stage can be the difference between leading the pack or falling behind. By integrating Neural Concept's cutting-edge Engineering AI into our aerodynamic development, we're unlocking new levels of speed and precision in our design process. This partnership allows us to explore more design variants, ultimately giving us a competitive edge where it matters most.' Article content Pierre Baqué, CEO and co-founder of Neural Concept said: Article content 'Formula One is the ultimate proving ground for Engineering Intelligence—where engineering decisions are pushed to their limits and every performance gain counts. At Neural Concept, our mission is to revolutionize engineering with deep learning and unlock a new symbiotic collaboration between human expertise and AI's analytic speed and power. This partnership with Visa Cash App Racing Bulls demonstrates how AI-driven design workflows can turn weeks of iteration into days, helping teams move faster, explore further, and stay ahead in the most competitive engineering environment on the planet.' Article content Neural Concept platform is trusted by over 70 Original Equipment Manufacturers (OEMs) and Tier 1 engineering teams around the world including Bosch, General Motors, Airbus, OPmobility and integrates seamlessly with partner engineering solution ecosystems including NVIDIA and Siemens. Article content About Neural Concept Article content Est. 2018, Neural Concept provides a leading end-to-end platform that places AI at the center of the product development process to revolutionize how engineers conceptualize, design, and validate products. Neural Concept's flagship technology empowers engineering teams with 3D generative engineering, predictive analysis, and collaborative AI workflows, helping world-class teams reduce development times by up to 75% and improve product characteristics including efficiency, safety, speed, and aerodynamics. Empowering engineers to accelerate work by 10x. Partnered with 40% of the largest European and Asian OEMs and 25% of the world's top 100 Tier-1 suppliers. Neural Concept was born from the Swiss Federal Institute of Technology in Lausanne (EPFL), and is backed by world-renowned investors including Forestay Capital and D. E. Shaw Group: Visa Cash App Racing Bulls Formula One Team: With more than 370 race starts and counting, Red Bull's Italian Formula One team has been one of the sport's most consistent and important competitors since 2006. Article content Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the team was successful in launching the top-level careers of a generation of drivers who have gone on to win races and World Championships in Formula One and beyond. The success continued following the teams' 2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Reborn with an expanded mission to battle for the sport's biggest prizes, Visa Cash App Racing Bulls team is powering into a new era of competition at the pinnacle of motorsport. Article content Article content Article content Article content Contacts Article content

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