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20 Expert Marketing Tips For Solopreneurs
20 Expert Marketing Tips For Solopreneurs

Forbes

time11 hours ago

  • Business
  • Forbes

20 Expert Marketing Tips For Solopreneurs

For solopreneurs—especially those launching their very first business venture—marketing can feel like both the biggest opportunity and the biggest challenge. With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count. The pressure to show up, build a brand and attract the right customers can be overwhelming, but it's also an opportunity to create outreach that's uniquely personal and effective. Below, members of Forbes Communication Council offer 20 practical and effective tips to help solopreneurs tackle marketing on their own. 1. Leverage Free Online Tools It is best to keep things simple at the beginning—trial and error will help you determine what works and what doesn't. There are many helpful tools online that can help you start, from logos to websites to business cards and personalized merchandise. Leaning on tools like AI can also be extremely beneficial; it can help with crafting messaging and with ideation and save you precious time as you are starting out. - Sabine Leveiller, VistaPrint 2. Don't Try To Tackle Every Platform At Once A solopreneur tackling marketing should start by focusing on one channel and doing it well. For example, rather than trying to manage accounts on all of the social media platforms, identify the one that most likely has your target audience. Then, go all-in on that channel. From there, you can start adding in additional social media channels as the content creation process is streamlined and effective. - Lyndsi Stevens, Celerium Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? 3. Let People In By Sharing Entrepreneurial Insights One of the most impactful ways of marketing a startup is to let people into your world. If you do one thing, focus on sharing insights regularly on LinkedIn. Don't push product; use it like a diary entry. A lens into an entrepreneur's world is far more interesting and builds a story that will serve as the bedrock for your brand when it's mature enough for a marketing function to take over. - Rosie Guest, Apex Group Ltd. 4. Leverage Customer Champions And Partners Focus on sales first, but bring in customer champions and partners to help you market. They can co-create content and amplify your reach while gaining visibility for themselves. This lets you test your messaging early without burning out or overinvesting in branding before it's proven. - Rebecca Takada, Outfoxr 5. Trust Your Gut I have a lot of love for solopreneurs. When it comes to marketing, trust your gut. You are the voice of your business, and that can't be outsourced. Bring in partners for tactical support, but your energy should go into shaping the story, your message and your positioning. That's the soul of it. Consultants can help, but don't let them steer you off course. - Liam Wade, Impression 6. Adopt Different Elements Of The Marketing Mix Don't steer away from adopting different parts of the marketing mix as needed. For example, it might be brand building and thought leadership through your website or content, outreach to local reporters to raise your profile and product awareness, or advocacy to authorities, regulators or industry bodies. Use whatever will have the most impact for your business goals at that specific time. - Sheryl Seitz, C4 Ventures 7. Prioritize Clear, Consistent Branding And A Strong Value Proposition Define a clear value proposition and invest in consistent branding early. Clearly stating who you help and how builds clarity in your messaging, while cohesive visuals and tone make your business look professional and trustworthy. Together, they create a strong, memorable identity that sets you apart and attracts the right audience. - Lauren Parr, RepuGen 8. Speak To Your Niche Be authentic and speak directly to your niche—trying to appeal to everyone dilutes your message. Focus only on channels you can manage consistently and professionally. Quality trumps quantity when you're building trust and credibility solo. - Lyric Mandell, PhD, MOXY Company 9. Conduct Your Own Competitive Analysis Don't forget competitive analysis. It is crucial to understand how your competitors are marketing their businesses to ensure you aren't left out of the conversation. You don't have to be an expert to explore their digital presences and discover where they are thriving. Use those insights to shape your marketing strategy, and research best practices for launching similar, effective campaigns. - Victoria Zelefsky, Anne Arundel Economic Development Corporation 10. Create A 'Value Flywheel' As A Guide I'd create a one-page 'value flywheel' that maps problem, promise, proof and path. It locks your story, guides every asset and lets you atomize content across channels. This keeps every post, pitch and DM coherent, letting a solo founder ship consistently instead of chasing shiny tactics every other week. - Jamie Elkaleh, Bitget Wallet 11. Get Comfortable Telling (And Retelling) Your Story As a solopreneur, it can feel like you've told your story a million times, in a million different ways. Keep telling it. Become comfortable with repetitive, authentic self-promotion. The more people you can reach, the more opportunities will open up for you. - Kelsey Flittner, Point One Navigation 12. Understand Your Ideal Customer And How Your Expertise Aligns With Their Needs When it comes to solopreneurship, your personal brand is your business brand. First, make the time and effort to understand your ideal customer profile and identify the intersection between your expertise and their business needs. Then, create valuable content that showcases your knowledge and experience by guiding and advising your target audience. - Rekha Thomas, Path Forward Marketing 13. Build Meaningful Connections Within Your Sphere Build your brand first. Find your niche and carve out a space in that sphere. Build meaningful connections, share your insight and ask questions. Establishing this foundation will help you build your reputation and credibility. - Alanood Aldhaher, American University of Sharjah 14. Prioritize Consistency Over Perfection Focus on consistency over perfection. Whether it's posting on social, emailing your list or showing up in your community, staying visible builds trust and momentum. You don't need to do everything; just do a few things well and regularly. Marketing is a long game, and consistency is what compounds. - Maria Alonso, Fortune 206 15. Get Specific About Your Offer You build credibility by being specific about your offer. Most solopreneurs think their business will benefit from offering a variety of services. But when you try to offer everything, you dilute your message. Generalists are forgettable; specialists are remembered. That's how to build trust. Ask yourself, 'What problem do I solve? Who benefits most from my solution? What result can I consistently deliver?' - Andrea Ruskin, Blum Consulting Partners, Inc. 16. Post Your Story And Learnings On LinkedIn People buy from people they trust, and being active on LinkedIn is the fastest way to build that trust at scale. Show up consistently, talk about what you're learning and share your wins and your mess-ups. You don't need a marketing budget when you've got a story and the guts to tell it. - Bradley Keenan, DSMN8 (said Disseminate) 17. Aim To Build Trust And Fans Design your marketing around building trust and fans. A solopreneur is both brand and business, guiding each prospect through the marketing funnel from awareness to advocacy. When clients refer, repeat and review, they trigger an 'advocacy flywheel' and self-sustaining loop that fuels brand equity. - Toby Wong, Toby Wong Consulting 18. Address One Problem At A Time Marketing can mean many things. Don't try to do them all at once. Focus on one specific problem, address it and move to the next. This creates momentum. At the same time, invest in building your personal brand. It builds trust and becomes a long-term engine for leads, partnerships and credibility. - Prateek Panda, 19. Experiment With Different Approaches Don't be afraid to experiment and pivot. As a solopreneur, you have the flexibility to test different approaches without the weight of a large team's expectations. Use that to your advantage—try new content formats, different messaging styles or new tools to see what resonates with your audience. Adapt as you go, and make adjustments based on real feedback. - Katie Jewett, UPRAISE Marketing + Public Relations 20. Be Your Authentic Self Be unmistakably you. As a solopreneur, your voice, values and story are your most powerful marketing tools. People do not buy brands—they buy the person behind them. Authenticity is your strategic edge. - Marie O'Riordan

Nurturing Work-Life Balance And Supporting Staff In Doing The Same
Nurturing Work-Life Balance And Supporting Staff In Doing The Same

Forbes

time2 days ago

  • Business
  • Forbes

Nurturing Work-Life Balance And Supporting Staff In Doing The Same

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. getty 'Do what you love, and you'll never work a day in your life.' Try saying that to anyone running a business and a family—both things they love—yet still ending most days exhausted. If that's you, and you secretly roll your eyes at such simplistic motivational quotes, you're not alone. According to a 2023 Simply Business study, 56% of surveyed small-business owners in the U.K. had experienced burnout at some point in the previous year, and 80% of them had suffered from poor mental health since starting their business. Loving your work doesn't make you immune to the consequences of overwork. Unless you're among the 1% to 3% of the population thriving on five to six hours of sleep, overdoing it can lead to serious health risks, including depression, heart disease and diabetes, according to Harvard Business Review . The solution is to consciously prioritize work-life balance. As a small-business owner and a parent, how do you do it all—sustainably? Be Strategic About It Treat work-life balance as a business objective in its own right and work it into your growth plan. That'll ensure that any decisions you make are aligned with what's important to you. Even if things don't feel very balanced right now, you'll know you're actively working toward it. Work Out Proper Pricing Many small-business owners fall into the trap of underselling their products or services, often thinking that's how they'll gain an edge over the competition. Once you're charging too little, though, you quickly end up working too much. Know Your Nonnegotiables Whether it's putting your kids to bed or keeping Sundays email-free, identify what you won't compromise on. Write it down and share it with those who will keep you accountable. Define What's Considered An Emergency Similarly, it's important to know what a true emergency is to you—an all-hands-on-deck situation where you'll do whatever it takes because that's what an emergency calls for. However, true emergencies are (thankfully) rare, so if you're striving for work-life balance, make sure you don't inadvertently get caught up in what only seems like one. We live in a world plagued with distractions (email, messaging apps and social media, to name a few), and we don't even notice how detrimental they are to our productivity and our mental health. We glorify multitasking, even though our brains aren't actually capable of performing multiple cognitive tasks at once. If you want to get more done more quickly, try doing less. Limit Distractions Batch similar tasks and block time in your calendar to focus on them one at a time. It's advisable to have a separate work phone that you can put away during downtime. You can also add your working hours in your email signature, your social media bio and your WhatsApp status update to manage customer expectations around your availability. Learn To Prioritize Being busy isn't the same as being productive. Use tools like the Eisenhower Matrix to figure out what really needs your attention. Automate And Build Systems If you find yourself doing the same thing over and over again, you can probably automate it—think email templates to answer the most common customer questions, for example. Similarly, observe any operational patterns in your business and work them into a system that both you and your staff are familiar with. Streamlined processes are always more efficient. Delegate Let go of tasks you're not good at, don't enjoy or which drain your time. Delegation isn't limited to staff; outsourcing design (such as logos or materials), admin or marketing on a case-by-case basis is perfectly valid. Proactively Seek Rest When there's lots to do, 'doing nothing' might feel like a terrible idea, but consider it an investment in your well-being—and your business. Taking regular breaks can replenish our energy and improve our decision making, making us more productive and more creative. According to Dr. Sherry Walling, a clinical psychologist and mental health advocate, burnout results from overactivating the same neural pathways over and over again. The next time you feel stuck, instead of doubling down on effort, try stepping away instead. Engaging in activities that stimulate different aspects of your brain might just be what you need. How To Encourage Your Staff To Prioritize Work-Life Balance A January 2025 Randstad study found that work-life balance had surpassed pay among survey respondents as the main motivator to look for or stay at a job. According to a Qualtrics report, 63% of surveyed employees said they were more willing to go the extra mile when they had a good work-life balance. How can you help your own staff members work toward a more harmonious relationship between work and life at home? Being Flexible And Creating An Atmosphere Of Trust Start by focusing on productivity rather than hours worked (whenever the nature of the business allows for it, of course). If the job gets done, does it matter if your employee left early to pick up their kid from school? It does, actually—they'll be happier and healthier, and they'll repay the trust with their loyalty and dedication. Asking For Feedback And Reviewing Workloads Regularly check in with your employees to openly discuss their workload and their general satisfaction at work. You can consider anonymous questionnaires in addition to one-on-one meetings to give everyone the chance to openly share their thoughts. Leading By Example If you're a parent, you know the importance of modeling the behavior you'd like to see in others. If you want to encourage your employees to look after their well-being, let them see you do the same. Setting and respecting your own boundaries will create a safe space where they'll feel encouraged to do the same. Conclusion Not all staff members and small businesses have the same needs. Juggling work, family and everything in between rarely reflects reality. Passion doesn't prevent burnout; set boundaries, limit distractions and embrace rest. Create a working environment where people aren't afraid to speak up when they may be experiencing issues or challenges at work. Embracing flexibility is critical to getting the best out of your team and giving your business the best opportunity to thrive. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Best deals on Father's Day gifts for 2025
Best deals on Father's Day gifts for 2025

The Independent

time05-06-2025

  • Business
  • The Independent

Best deals on Father's Day gifts for 2025

It's that time of year again, Father's Day is just around the corner and we all know the struggle of trying to find the perfect gift. Whether you're buying for your own dad, a gift from the kids or something special for grandad, there's still time to pick up a great present without breaking the bank. Father's Day 2025 falls on Sunday 15 June, and with most online retailers offering express or next-day delivery, there's a good chance your gift will arrive in time. If you're looking for ways to keep costs down this Father's Day, we've got you covered with our pick of the top offers. Our team of deal hunters has been scouring the web for the best deals on Father's Day gifts. We've also tested every promo code, so you can be sure they'll help you to save. From days out to cooking or gardening, there's something for every kind of dad. Keep reading to see our favourite deals that you can shop right now. Save 15 per cent at VistaPrint Best for personalised Father's Day gifts What do you buy a dad who already has everything? Something personalised, of course. Whether it's a first father's day gift or you've simply run out of ideas, Vistaprint has a great selection of photo gifts and personalisation options to choose from. There's everything from mugs and desk calendars to blankets and acrylic photo blocks that can be delivered in as little as two days with the 'rush' delivery option. Plus, you can save 15 on your first order by using the VistaPrint discount code below. Exclusive 10 per cent off Goldsmiths orders Best for sentimental keepsakes If you're treating the man in your life to something special this year, look no further then Goldsmiths. Whether it's cufflinks, a designer watch or jewellery, its Father's Day gift collection has something for every budget. You can save even more with our 10 per cent voucher code, exclusive to The Independent readers. There's also next-day delivery available seven days a week, which is ideal if you're panic buying. See the latest promotions on our Goldsmiths discount codes page Get 10 per cent off at Crocus Best for garden enthusiasts For green-fingered dads, Crocus is the place to go. There's already a pre-selected collection of Father's Day gift ideas for plant lovers and garden enthusiasts alike. Whether he's a seasoned gardener or a beginner, you'll find everything from potted plants and tools to gardening hampers. Next-day delivery is available on selected items if you order by midday, Monday to Thursday. Plus, if it's your first time shopping with Crocus, you can save 10 per cent with the discount code below. Join the B&Q Club to save £5 Best for DIY dads Father's Day and DIY go hand in hand, and B&Q needs no introduction when it comes to home improvement. Whether your dad's into home projects, gardening or simply needs a tool kit upgrade, you're guaranteed to find it. Plus, most items are available for same-day collection, which is ideal for last-minute shoppers. B&Q Club members can currently save £5 on orders more than £30. It's free to join and you'll benefit from exclusive discounts and member-only prices all year round. Enjoy 10 per cent off designer brands at Harvey Nichols Best for luxury gifting If you're buying for a fashion lover, head to Harvey Nichols for all the best designer and high-end brands. Father's Day is the perfect excuse to treat them to something special, whether it's a Tom Ford cologne or a Ralph Lauren polo shirt. If fashion isn't his thing, there's also the luxury food and drinks selection – think indulgent hampers, fine spirits, artisan chocolates and more. We've also got a handy tip to save you 10 per cent on your order. Register for the newsletter via the link below, and you'll be emailed your unique code to add at checkout. There's next-day delivery available on orders placed before 3pm, Monday to Sunday. Our Harvey Nichols deals page has more great offers and saving tips Subscribe and save 10 per cent off at Ninja Kitchen Best for foodies If dad is a dab hand in the kitchen (or behind the BBQ), Ninja is one of our tried and tested favourites for the latest kitchen gadgets. From electric BBQs and pizza ovens to sleek knife sets, you won't be short for inspiration. Plus, free next-day delivery comes as standard on orders over £30. With this gift option at the higher budget end, a saving won't go a miss. Sign up for the Ninja newsletter and you'll get a 10 per cent promo code sent straight to your inbox. Save 20 per cent on top brands at Footasylum Best for trainer lovers You can't go wrong with a fresh pair of trainers. Footasylum has all the latest styles from big brands, including Nike, New Balance, Asics and more. Whether you're buying practical hiking shoes from Salomon or classic sambas from adidas, you'll be sure to find a pair to suit. There's also 20 per cent to be saved on selected footwear and clothing right now – just apply the below Footasylum promo code at checkout. Our Footasylum deals page has all the latest promo codes and offers £10 gift card with National Trust memberships Best for making memories If you're looking for something a little more meaningful this Father's Day, a National Trust membership is worth a look. Instead of a one-off present, you're giving a whole year of days out and memory-making with unlimited access to hundreds of sites across the UK. Joint membership is £160.80 a year, while a family membership is £168.80. Both come with a free £10 National Trust gift card, which is perfect for a coffee and cake after a long walk or a browse in the gift shop.

23 of the best personalized Father's Day gifts that show Dad he's loved and appreciated
23 of the best personalized Father's Day gifts that show Dad he's loved and appreciated

CNN

time19-05-2025

  • Entertainment
  • CNN

23 of the best personalized Father's Day gifts that show Dad he's loved and appreciated

Personalized Father's Day gifts quick picks For the dad who never turns down the chance to fire up the grill: Uncommon Goods Grillmaster's Cookout Caddy For the dad who appreciates a practical gift: April and Kiwi No One Measures Up Personalized Tape Measure For the dad who loves a sweet treat: Sugarwish Cookie Box For the adoring pet parent: West & Willow Custom Pet Portrait Finding a memorable Father's Day gift that lets Dad know just how much he's loved and appreciated can be tricky, which is why we love the idea of surprising him with something personalized. Personalized Father's Day gifts are not only extra thoughtful, but you can still buy Dad something you were going to get him anyway, like a comfortable pair of sneakers or some new luggage, with a custom touch. To help you find the right personalized Father's Day gift for your dad or father figure this year, our team of gift-giving experts rounded up some of our favorite customized presents. In need of some more inspiration? Check out our favorite Father's Day gifts under $50 and our favorite Father's Day gifts from Amazon. April and Kiwi No One Measures Up Personalized Tape Measure This personalized tape measure proves that practical gifts can be functional and memorable. Select between four design options and change the wording, if you want to switch it up. Best of all, you can have it shipped with a gift box and a wooden tag, so it's ready to gift. VistaPrint Custom Puzzle, 48-Piece Custom jigsaw puzzles are the perfect way to make family game nights more enjoyable. Plus, they give you and Dad something fun to do together. Whether you're looking to gift a 48- or 500-piece puzzle, you can upload your design directly to the site or select from one of VistaPrint's many options. Personalization Mall Executive Personalized Business Card Holder All those business cards need a place to go, so gifting him a customized business card holder for his home office should be a no-brainer. This solid glass version from Personalization Mall can be engraved with two lines of text and a single initial. My Handicraft Studio Personalized Dock Station A dock station would make a great gift for the guy who always forgets where he put his phone. We love that there are plenty of ways to customize this Etsy find, including a monogram. It has a dedicated spot for Dad's watches and plenty of space for his other small accessories, like his sunglasses and wallet. Victorinox Spartan If you want to gift something he'll have for years to come, this Swiss pocket knife that senior lifestyle editor Tamara Kraus has (and gifted to her own dad) is a foolproof option. It has large and small blades, a corkscrew, a reamer, a punch and sewing awl, a key ring, tweezers, a toothpick, a bottle opener, screwdrivers, a can opener and a wire stripper to help Dad out when he's in a pinch. Sugarwish Cookie Sugarwish Sometimes, the best gifts are the ones you can eat. Simply select the number of cookies you'd like to gift, and from there, your dad can pick from options like Triple Chocolate Chip and Stuffed Birthday Cookie (one of my favorites). Every cookie comes individually wrapped in plastic and each order is shipped in a gift box, so you don't have to fret about packaging. It also makes a satisfying last-minute gift. Papier Dad's Recipes Recipe Journal If Dad's happy place is the kitchen, Papier's Recipe Journal is the perfect spot for him to jot down the ingredients and steps for his favorite dishes. We love that you can upload a sweet photo of yourself and your dad in the kitchen and customize everything from the text font on the book cover to the color. Minted Marseille Photo Calendar Upgrade his basic photo calendar with a one filled with beautiful family photos. Minted lets you select the photo layout for each month of the year, so you can add up to six photos you know will have dad grinning from ear-to-ear. Personalization Mall You Name It! Personalized BBQ Utensil Set Whether Dad is a budding grill master or a seasoned pro, what better way to help him fine-tune his skills than with this personalized BBQ utensil set? This one from Personalization Mall includes an 18-inch spatula, an 18-inch fork, an 18-inch basting brush and 15.5-inch chef tongs. Yeti Flask If gifting a water bottle seems underwhelming, consider setting Dad up with a personalized Yeti flask instead. This rust-resistant, stainless steel flask is leakproof and can hold up to 7 ounces of his favorite liquor, so he can take his spirits on the go. And yes, it's dishwasher-safe, so cleaning it won't be a hassle. Uncommon Goods Grillmaster's Cookout Caddy Help Dad streamline his grilling routine with this handy caddy. It can hold everything from his grilling tools to his condiments, so he doesn't have to make multiple trips to the kitchen. The built-in paper towel holder? Brilliant. Wood Life Prints Stars on a Date This one-of-a-kind constellation map makes for a unique gift for your dad. You can commemorate special events that happened in Dad's life (like the birth of his children) with a specific date, location and person's name, and it'll show you the placement of the stars. We love that you can include up to three different star maps, making it a great option if siblings or other family members want to go in on it. Uncommon Goods Personalized Compact Swivel Cheese Board If his favorite food group is cheese, you can't go wrong with a food-related gift like this one. This multi-level cheese board comes in two sizes — 13 and 17 inches — and can be customized with up to two initials and a date. The space-saving design is an added bonus. West and Willow Custom Pet Portrait Proud pet parents will adore this custom pet portrait. Social media director Stephanie Griffin described the experience of creating a portrait of her dog as easy and fun. Once you've selected the number of pets and picked a background and a frame, all you have to do is upload a pic of your dad's pet and add their name. Uncommon Goods Personalized Book Nook Reading Valet If Dad always has his nose in a book, getting him a personalized reading valet, like this one, is an aptly themed present. He won't lose his spot when he puts his book down and there's a spot for his coffee mug and reading glasses. Nike V2K Run By You The only thing better than gifting Dad a brand new pair of shoes is gifting him a personalized pair he can proudly wear everywhere. We love that you can customize every detail of these Nike ones from the upper to the laces. (His feet will thank you later.) Uncommon Goods Personalized Word Search Throw Blanket Dads who eagerly await Sunday's newspaper crossword puzzle will appreciate this thoughtful find. It's the perfect cozy companion to his favorite weekend hobby. Baked by Melissa Pick Your Flavors, 100-Pack No celebration is complete without a sweet treat, which is why these mini Baked by Melissa cupcakes are a foolproof way to honor your dad. Pick from delicious flavors like Strawberry Shortcake and Cookie Dough or leave it up to Dad to pick his favorites. Mark & Graham Travel Watch Roll Some dads are sneaker heads, but if he's a watch junkie, look no further than this stunning watch roll. It'll keep his watches safe when he's traveling or on his bedside table if his collection is small. It comes in six handsome colors and can be monogrammed with his initials. In addition to three watches, it can also house cufflinks, collar stays or tie clips. Away The Bigger Carry-On Away's The Bigger Carry-On is a favorite of several CNN Underscored editors, thanks to its thoughtful interior and durable hard shell. We love that you can have the carry-on monogrammed with up to three letters, so there will never be a mix-up at the airport. Read our review Charles Tyrwhitt Non-Iron Stretch Texture Shirt One of the best foolproof gifts for Dad is something he'll use on repeat. This wrinkle-resistant shirt from Charles Tyrwhitt is perfect for the office and can be monogrammed with up to four letters for a special touch. Plus, he'll thank you for the extra time he saved not having to iron. Pottery Barn Waffle Weave Resort Robe If Dad's been in dire need of some serious R&R, a zen spa moment is just what he needs. If a spa day isn't in your budget, this luxe waffle weave robe from Pottery Barn is the next best thing. Uncommon Goods Made-to-Order Personalized Song Celebrate the incredible father he is with a sentimental song written just for him. All you have to do is answer some questions and share a few anecdotes, and singer and songwriter David Morgan will craft your thoughts into a 1 or 3-minute track Dad will cherish for life. Finding the right personalized gift for your dad boils down to keeping a couple things in mind, like his interests and personality. Is he always on the hunt for a new dessert spot? Consider gifting him something food-related. Is he always traveling? Why not get him a new suitcase or a bathrobe to relax in a hotel? Likewise, thinking about the type of person he is will make it easier to pick a present he'll love. If he's the more practical type, you can't go wrong with gifting him something he'll get a lot of use from, like a tape measure or a book nook. If he's the more sentimental type, gifts like a pet portrait are a no-brainer. We know you get tired of seeing the same gift ideas year after year, which is why Underscored editors carefully curate each gift guide to include a selection of products tailored to the person, hobby or event you're shopping for (though, if you're seeing some repeat products in our coverage, it probably just means we really love them). To make sure each gift you give is a hit, we include products hand-tested by our team, foolproof presents we've given to someone (or have been given), the newest products from our favorite brands and other trending items taking over our social feeds. For this article, associate editor Rachel Dennis scoured the internet in search of the best personalized Father's Day gifts.

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