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Strategic Tourism Initiatives to Elevate Jordan's Global Standing as a Destination - Jordan News
Strategic Tourism Initiatives to Elevate Jordan's Global Standing as a Destination - Jordan News

Jordan News

time17-05-2025

  • Business
  • Jordan News

Strategic Tourism Initiatives to Elevate Jordan's Global Standing as a Destination - Jordan News

As part of the Economic Modernization Vision under the 'Jordan: A Global Destination' growth driver, a set of specialized tourism initiatives has been introduced to enhance the sector's competitiveness and ensure its sustainable growth. Tourism is one of Jordan's most vital contributors to the national economy. اضافة اعلان The Kingdom boasts unique sites spread across its territory—religious, historical, archaeological, heritage, and natural landmarks such as Petra, the Dead Sea, Wadi Rum, Bethany Beyond the Jordan (Al-Maghtas), Machaerus Fortress, the Cave of the Seven Sleepers, and Al-Husseini Mosque. Jordan also offers diving spots, water sports, adventure tourism, and a year-round favorable climate. Jordan has earned a distinguished reputation in the fast-growing medical tourism sector and is increasingly attracting niche tourists seeking authentic experiences in heritage, nature-based, and wellness tourism. Key Proposed Tourism Initiatives Highlighted within the Economic Modernization Vision are initiatives such as: Developing, managing, and preserving tourist sites and facilities Enhancing tourism products across various categories Activating the tourism investment initiative Easing travel to and within Jordan Launching a cost competitiveness initiative to offer affordable services Additional initiatives include: Creating a tourism sector skills development program Launching the 'Digital Tourist' initiative Updating tourism sector data to support decision-making Continuing strategic tourism marketing Expanding Jordan's connection to broader tourist source networks Developing a strong tourism brand identity Setting world-class standards and regulations for the tourism sector Improving tourism-related legislation Streamlining government procedures Launching the 'Safe, Clean, and Secure Jordan' initiative Sectoral Priorities The vision outlines strategic potentials and priorities for the tourism sector, aiming to position Jordan as a top destination for world-class experiences in heritage, natural, adventure, religious, and wellness tourism. Sector priorities include: Continuously developing competitive tourism products Improving tourism infrastructure Enhancing tourist transport services Advancing tourism education and training programs Opening public training centers to private management under the Vocational Training Corporation In the areas of archaeological, heritage, and nature tourism, the vision emphasizes developing Jordan's capabilities to become a leading global destination. In medical tourism, the goal is to establish Jordan as a top choice for health and wellness services offering high-quality care at competitive prices. For religious and specialized tourism, the vision underscores Jordan's potential to become a preferred destination for pilgrimages and niche segments such as conferences, exhibitions, and events. 'Jordan: A Global Destination' Growth Driver This pillar includes two sectors and encompasses 25 initiatives aimed at transforming Jordan into a premier destination for international tourists, especially in cultural, natural, medical, wellness, and religious tourism, as well as for film producers through a globally integrated system. The tourism sector specifically includes 16 initiatives focused on developing marketable, world-class experiences in heritage, nature-based, religious, medical, wellness, and adventure tourism. Tourism Growth in Early 2025 Jordan's tourism sector witnessed notable growth in the first third of 2025, with increases in tourism revenues and international visitor numbers compared to the same period in 2024, according to data from the Central Bank and the Ministry of Tourism and Antiquities. Tourism revenue from January to April 2025 reached approximately 1.721 billion JOD, marking a 15.3% increase from the same period in 2024, which recorded 1.493 billion JOD. International visitor numbers during the same period totaled 2.125 million, a 19% increase from 1.785 million in the first third of 2024. This positive trend in tourism revenue and visitor arrivals reflects a notable improvement in sector performance, attributed largely to targeted global promotional campaigns and the resumption of direct, low-cost flights, which have made access to Jordan's tourist destinations more convenient. — (Petra News Agency)

VTC, Canadian delegation launch vocational training alliance
VTC, Canadian delegation launch vocational training alliance

Jordan Times

time04-05-2025

  • Business
  • Jordan Times

VTC, Canadian delegation launch vocational training alliance

Director General of the Vocational Training Corporation (VTC) Ahmad Gharaibeh on Sunday receives a Canadian delegation (Petra photo) AMMAN — Director General of the Vocational Training Corporation (VTC) Ahmad Gharaibeh on Sunday received a Canadian delegation led by Minister of Post-Secondary Education, Training and Labour of New Brunswick Jean-Claude D'Amours and Deputy Minister of Labour of Nova Scotia Dana MacKenzie, along with several representatives from the public and private sectors. According to a VTC statement, the strategic partnership is part of ongoing efforts to implement the Economic Modernisation Vision (2025–2028) and boost international cooperation in vocational training. The visit follows the third round of meetings between Jordanian public-private stakeholders and their counterparts in the two Canadian provinces. Participating Jordanian institutions included the VTC, Jadara University, and the Middle East Aviation Academy. During the meeting, discussions focused on potential areas of cooperation between the VTC and Canadian partners. The Canadian side expressed strong interest in formalising the partnership through official agreements aimed at launching joint vocational training programs. These programs would target Jordanian university graduates, enhancing their technical and professional skills, improving their English language proficiency, and preparing them to enter the Canadian labour market, the statement said. The two sides identified a range of high-priority sectors facing significant labour shortages in Canada. These include healthcare, renewable energy, electric and hybrid vehicle maintenance, tourism, hospitality, information technology, digital skills, construction, aircraft and home maintenance, and aviation sciences. Minister D'Amours highlighted that New Brunswick anticipates over 133,000 job openings, while Nova Scotia projects more than 90,000 available positions by 2025, underscoring the urgency of expanding vocational cooperation. Both sides also emphasised the importance of twinning select VTC institutes with Canadian counterparts to align training curricula and standards. The partnership aims to provide advanced training opportunities in Canada, enabling Jordanian students to gain a competitive edge in the international job market.

Jordan: Agreement signed to train, employ 700 Jordanians in contracting sector
Jordan: Agreement signed to train, employ 700 Jordanians in contracting sector

Zawya

time28-04-2025

  • Business
  • Zawya

Jordan: Agreement signed to train, employ 700 Jordanians in contracting sector

AMMAN — Chairman of the Vocational Training Corporation (VTC) and Minister of Labour Khaled Bakkar and General Manager of Mid Contracting Company Alaa Masri have signed a cooperation agreement to qualify and employ 700 Jordanians in the contracting and construction sector. Bakkar said that the agreement comes in response to the labour market's "growing" need for specialised technical workers in the contracting sector, a "vital" industry that contributes to economic growth and creation of "sustainable" job opportunities, the Jordan News Agency, Petra, reported on Sunday. Bakkar stressed the importance of partnerships with the private sector to achieve "sustainable" development and reduce unemployment rates. The minister noted that the empowerment of Jordanian youth to receive the required skills is a "fundamental" pillar of the Economic Modernisation Vision and a national priority. VTC Director General Ahmad Gharaibeh said that the corporation continues to develop its partnerships with "leading" companies in various sectors, aimed to providing training programmes that keep pace with modern technological and professional developments. Gharaibeh noted that this agreement represents a "practical model" of the VTC's endeavours to make a "true" cooperation in linking training to direct employment opportunities. Masri said that the company views this partnership as a "true" investment in national human capital, aimed to train Jordanian youth, in accordance with "high" standards, which would contribute to raising projects' quality and enhancing "competitiveness" of the construction sector locally and regionally. Under the agreement, specialised vocational training programmes are outlined and designed to cover a "wide" range of skills required in the contracting sector, including public safety and work site management. The training will be implemented over two phases, as the theoretical stage lasts six to eight weeks, followed by training at the work sites of Mid Contracting Company, which would enhance trainees' readiness to enter the job market upon graduation. The VTC will also provide equipped training centres in Balqa and Zarqa governorates and "qualified" trainers and logistical services. On its part, the company will provide the "necessary" raw materials, practical training sites, and equipment and commit to employing trainees, who successfully complete the programme, based on its operational needs inside and outside Jordan. © Copyright The Jordan Times. All rights reserved. Provided by SyndiGate Media Inc. (

Agreement signed to train, employ 700 Jordanians in contracting sector
Agreement signed to train, employ 700 Jordanians in contracting sector

Jordan Times

time27-04-2025

  • Business
  • Jordan Times

Agreement signed to train, employ 700 Jordanians in contracting sector

Chairman of the Vocational Training Corporation and Minister of Labour Khaled Bakkar and General Manager of MID Contracting Company Alaa Masri sign a cooperation agreement to qualify and employ 700 Jordanians in the contracting and construction sector (Petra photo) AMMAN — Chairman of the Vocational Training Corporation (VTC) and Minister of Labour Khaled Bakkar and General Manager of Mid Contracting Company Alaa Masri have signed a cooperation agreement to qualify and employ 700 Jordanians in the contracting and construction sector. Bakkar said that the agreement comes in response to the labour market's "growing" need for specialised technical workers in the contracting sector, a "vital" industry that contributes to economic growth and creation of "sustainable" job opportunities, the Jordan News Agency, Petra, reported on Sunday. Bakkar stressed the importance of partnerships with the private sector to achieve "sustainable" development and reduce unemployment rates. The minister noted that the empowerment of Jordanian youth to receive the required skills is a "fundamental" pillar of the Economic Modernisation Vision and a national priority. VTC Director General Ahmad Gharaibeh said that the corporation continues to develop its partnerships with "leading" companies in various sectors, aimed to providing training programmes that keep pace with modern technological and professional developments. Gharaibeh noted that this agreement represents a "practical model" of the VTC's endeavours to make a "true" cooperation in linking training to direct employment opportunities. Masri said that the company views this partnership as a "true" investment in national human capital, aimed to train Jordanian youth, in accordance with "high" standards, which would contribute to raising projects' quality and enhancing "competitiveness" of the construction sector locally and regionally. Under the agreement, specialised vocational training programmes are outlined and designed to cover a "wide" range of skills required in the contracting sector, including public safety and work site management. The training will be implemented over two phases, as the theoretical stage lasts six to eight weeks, followed by training at the work sites of Mid Contracting Company, which would enhance trainees' readiness to enter the job market upon graduation. The VTC will also provide equipped training centres in Balqa and Zarqa governorates and "qualified" trainers and logistical services. On its part, the company will provide the "necessary" raw materials, practical training sites, and equipment and commit to employing trainees, who successfully complete the programme, based on its operational needs inside and outside Jordan.

VTC graduates 12,000 vocational trainees last year —director
VTC graduates 12,000 vocational trainees last year —director

Jordan Times

time04-03-2025

  • Business
  • Jordan Times

VTC graduates 12,000 vocational trainees last year —director

The VTC seeks to accommodate the "largest" possible number of trainees by providing some specialisations in two morning and evening shifts in 17 institutes (File photo) AMMAN — Director-General of the Vocational Training Corporation (VTC) Ahmad Gharaibeh said that the corporation's mission aims to create job opportunities and employ alumni, regardless of their ages or academic backgrounds. Gharaibeh noted that 2024 was "exceptional" in the VTC's success story, as the number of its graduates exceeded 12,000 trainees, the Jordan News Agency, Petra, reported. He added that this achievement came despite the fact that the capacity of the VTC-affiliated institutes stands at 8,000 trainees. The VTC seeks to accommodate the "largest" possible number of trainees by providing some specialisations in two morning and evening shifts in 17 institutes, Gharaibeh said. The director-general noted that the number of trainees currently enrolled in the VTC's training activities is 9,500 people in vocational training programmes and 1,500 others in vocational education activities. Referring to last year's VTC expansion, he said that the current number of institutes now reach 30 across the Kingdom. Gharaibeh said that 62 per cent of the VTC's graduates obtained job opportunities and have social security subscriptions, 53 per cent of whom work in their specialisations and 9 per cent joined other fields. He said that 19 per cent of graduates work in the informal economy, indicating that some 80 per cent of the VTC's graduates have sources of income. Gharaibeh stressed that the VTC works in line with the strategic axis in the Economic Modernisation Vision, which includes six priorities for the vocational and technical training and education sector.

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