Latest news with #VolkswagenIndia
Time of India
a day ago
- Automotive
- Time of India
Volkswagen India's new ad fuses human and machine precision with Jasprit Bumrah
Volkswagen India 's latest campaign for its hatchback, the VW Golf GTI , 'Made of Legend', is a tribute to the brand's performance-driven DNA. Brought to life in collaboration with India's ace right-arm fast bowler, Jasprit Bumrah , the launch goes beyond introducing the car; it sets out to connect a new generation of automotive enthusiasts across the country. When Volkswagen set out to introduce the Golf GTI in India, it wanted to create a high-impact launch that spotlighted the automobile's engineering excellence and performance. This demanded building a powerful cultural and emotional narrative rooted in authenticity, the press note shared with ETBrandEquity stated. In response, PHD Media – part of Omnicom Media Group India – and 22feet Tribal Worldwide , conceptualised a meaningful partnership to position the Golf GTI in the right light and increase brand love. In a nod to the car's legacy, the agency humanised these attributes and leveraged India's deep resonance with cricket. Working closely with Bumrah, the team orchestrated a high-impact, cross-platform campaign that felt less like a collaboration and more like a natural evolution of two forces built for precision. Backed by the insight that precision, control, and performance aren't just automotive traits, but qualities seen in individuals who become legends in their own right, 'Made of Legend' is an effortless coming together of such shared philosophies. The campaign crafts a world where machine and human excellence reflect one another, blurring the line between engineering brilliance and athletic mastery, it added. Monaz Todywalla, chief executive officer of PHD India, said, 'When we approach partnerships for clients, a lot goes into evaluating and bringing it to life – ensuring it not only fits but elevates the narrative for all involved. The Golf GTI is a globally celebrated icon, defined by its engineering mastery and performance under pressure. Jasprit Bumrah embodies these very qualities – calm, consistent, and composed, with a quiet intensity that mirrors the GTI's spirit, allowing him to inspire fans of VW in a unique way. We're proud to have brought together two legends to craft a campaign that's rich in context and storytelling.' Vishnu Srivatsav, national creative director at 22feet Tribal Worldwide, added, 'I've been a GTI fan for as long as I can remember. The GTI isn't just a car—it's an icon. Working on launching the Golf GTI in India has been a deeply personal and professional milestone for me. We knew this was more than introducing a vehicle—it was about doing justice to a legend. And in Jasprit Bumrah, we found the perfect embodiment of the GTI's spirit—quietly composed yet capable of the extraordinary. Bishwajeet Samal, head of marketing and PR at Volkswagen India, said, 'Jasprit Bumrah brings both credibility and cultural relevance to the GTI narrative. This helps us build a strong emotional recall with our audience, while elevating the brand's presence in the performance segment. The collaboration is rooted in strategic intent, and Bumrah's persona aligns naturally with our motorsport DNA, putting the spotlight on performance and consistency with character.' Bumrah said, 'I've always believed that true performance doesn't need to be loud - it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It's a brand I long admired for its precision and presence, and I'm proud to be associated with something that stands for performance par excellence.' With more and more Indian consumers seeking brands that align with their values and aspirations, the campaign shines a light on the increasing strategic shifts in the industry from product-centric marketing to culture-centric storytelling, the press note stated. Watch the video here:
Mint
16-07-2025
- Automotive
- Mint
Volkswagen India launches Monsoon Service Camp for vehicle owners nationwide
Volkswagen India has launched its annual Monsoon Service Camp to help vehicle owners prepare for the rainy season, available at all authorised service centres across India. The camp is now live nationwide for a limited time. Customers can contact their local service centres for details about the benefits. In addition to service offers, Volkswagen provides basic monsoon car care tips through its network to keep drivers informed about seasonal vehicle maintenance. Customers can avail a free 40-point vehicle check-up, covering critical components like brakes, tyres, wipers, and lighting systems- key areas impacted by monsoon conditions. Volkswagen is offering discounts on its Service Value Packages (SVPs) during the camp. These include fixed service costs, genuine parts, certified technicians, nationwide coverage, and transferable ownership options. Nitin Kohli, Brand Director, Volkswagen India, stated, 'At Volkswagen, our priority is to ensure our customers feel confident and safe on the road, especially during the challenging monsoon season. The Monsoon Service Camp reflects our commitment to delivering value, trust, and expert care.' Recently, the company also announced the 2025 Volkswagen Autofest, which offers exchange and loyalty rewards. Customers receive special finance options, free vehicle evaluations and test drives, plus exclusive service and maintenance benefits. Total benefits amount to up to ₹ 2.5 lakh on the Taigun and ₹ 1.5 lakh on the Virtus. The event welcomes both existing and new Volkswagen owners, backed by strong ownership programs experience.
Hindustan Times
15-07-2025
- Automotive
- Hindustan Times
Volkswagen India rolls out monsoon service camp for vehicle safety checks
Volkswagen India is offering a monsoon service camp for all its users. Check Offers Volkswagen India has announced the launch of its annual Monsoon Service Camp, aimed at helping vehicle owners prepare for the challenges of the rainy season. The campaign is available across all authorised service centres in India. The Monsoon Service Camp is now live across Volkswagen's service facilities nationwide and will be available for a limited time. Users can get in touch with their respective service centres for more information about the Monsoon Service Camp benefits. Alongside service offers, Volkswagen is sharing basic monsoon car care tips through its service network to help drivers stay informed about seasonal vehicle maintenance. Also Read : Volkswagen Autofest 2025 announced with exchange benefits, special discounts & finance schemes Complimentary 40-point vehicle Check-up As part of the initiative, customers can get a complimentary 40-point vehicle check-up. This inspection covers essential components, including brakes, tyres, wipers, and lighting systems, key areas often affected by monsoon driving conditions. Also Read : Volkswagen Golf GTI launched at ₹ 53 lakh, promises 250 kmph top speed and 0-100 kmph in 5.9 seconds Discounts on service value packages Volkswagen is also offering discounts on its Service Value Packages (SVPs) during the camp. These packages include fixed service costs, use of genuine parts, service by certified technicians, pan-India coverage, and transferable ownership options. Nitin Kohli, Brand Director, Volkswagen India, said, 'At Volkswagen, our priority is to ensure our customers feel confident and safe on the road, especially during the challenging monsoon season. The Monsoon Service Camp reflects our commitment to delivering value, trust, and expert care." Also Read : Honda City Sport vs Volkswagen Virtus GT Line: Which stylish sedan offers better value Volkswagen Autofest 2025 Benefits Volkswagen also recently announced the 2025 Volkswagen Autofest, which brings exchange and loyalty rewards to customers. Buyers also get special finance options, complimentary vehicle evaluation and test drives, and special service and maintenance benefits. The total benefits extend up to ₹ 2.5 lakh on the Taigun, and ₹ 1.5 lakh on the Virtus. The event is open to existing and new Volkswagen customers, backed by a strong ownership experience. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 15 Jul 2025, 17:39 pm IST
NDTV
10-07-2025
- Automotive
- NDTV
Volkswagen India Teams Up With Jasprit Bumrah For Golf GTI Campaign
Volkswagen India has announced a strategic collaboration with the Indian cricketer and pacer Jasprit Bumrah. This partnership aims to give a push to the Golf GTI campaign in the Indian market. The German brand describes the partnership as a creative alignment bringing together precision engineering and athletic accuracy. "This collaboration goes beyond performance; it's a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience," said Nitin Kohli, Brand Director, Volkswagen India. Also Read: Tata Get Lifetime HV Battery Warranty "We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers," Kohli added. "I've always believed that true performance doesn't need to be loud - it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit," said Jasprit Bumrah. "It's a brand I long admired for its precision and presence, and I'm proud to be associated with something that stands for performance par excellence," the cricketer added. The Volkswagen Golf GTI begins with a price tag of Rs 53 lakh (ex-showroom) and boasts a robust 2.0-liter four-cylinder turbo-petrol engine that delivers 265 horsepower and 370 Nm of torque at its peak performance. This engine is mated to a 7-speed dual-clutch automatic transmission, which effectively channels power to the front wheels. Additionally, the Golf GTI is equipped with an electronically controlled front-axle differential lock, enhancing its handling and performance. To qualify as a hot hatch, the car showcases remarkable acceleration, claiming it can sprint from 0 to 100 kmph in just 5.9 seconds. Furthermore, the vehicle's top speed is electronically capped at 267 kmph. These figures underscore the sporty credentials of this hatchback.
Hindustan Times
05-07-2025
- Automotive
- Hindustan Times
Volkswagen India reintroduces Autofest 2025 with exclusive offers across product line
Volkswagen India has officially announced the return of Autofest 2025, its annual customer engagement campaign, designed to offer a comprehensive suite of benefits to both existing and prospective buyers. As part of this initiative, the brand has launched a nationwide exchange carnival featuring promotional offers on vehicle exchange, flexible financing solutions, and enhanced service packages. Volkswagen India has introduced the Autofest exchange program again for multiple products. The campaign covers Volkswagen's current India portfolio, which includes the domestically manufactured Taigun SUV and Virtus sedan, along with fully imported models such as the Tiguan R-Line and Golf GTI. The aim is to deliver a compelling ownership proposition that aligns with customer expectations ahead of the upcoming festive season. (Also check out: Upcoming cars in India) Benefits under Autofest 2025 Autofest 2025 brings a wide range of incentives aimed at enhancing the car-buying and ownership experience. Customers can avail themselves of attractive exchange and loyalty bonuses, personalised finance schemes, complimentary vehicle evaluation, and test drives. The campaign also includes special service and maintenance benefits. Total customer benefits are valued at up to ₹2.5 lakh on the Volkswagen Taigun and up to ₹1.5 lakh on the Virtus sedan, depending on the offer structure and model configuration. (Also read: Volkswagen India has brand advantage, not cost advantage, says country head Ashish Gupta) These benefits are available throughout the month of July and can be availed at all authorised Volkswagen dealerships across India. The initiative is expected to provide a timely sales boost for the brand as the industry enters one of its most active periods of the year. (Also read: Volkswagen Golf GTI gets a limited-run anniversary edition with more power) Volkswagen India's product lineup begins with the Virtus, which carries a starting ex-showroom price of ₹11.56 lakh. The Taigun follows at ₹11.80 lakh. The premium Tiguan R-Line, available in a fully loaded single variant, is priced at ₹49 lakh, while the high-performance Golf GTI, also offered in a fully equipped version, is priced at ₹53 lakh.
