Latest news with #WIP
NBC Sports
14-04-2025
- Sport
- NBC Sports
S Malaki Starks visited the Eagles
The Eagles have shown a fondness for defensive players who went to the University of Georgia in recent years and they hosted another Bulldog ahead of this year's draft. Eliot Shorr-Parks of WIP reports that safety Malaki Starks visited with the team recently. Jalen Carter, Jordan Davis, Nolan Smith, Nakobe Dean, Kelee Ringo, Lewis Cine, and Azeez Ojulari are the current Eagles who share an alma mater with Starks. Starks was a first-team All-American in 2023 and a second-teamer in 2024 after recording 77 tackles, four tackles for loss, and an interception. The Eagles traded C.J. Gardner-Johnson to the Texans and have Reed Blankenship and Sydney Brown back at safety along with Cine.
Yahoo
08-04-2025
- Business
- Yahoo
Domino's expands remit of AOR WorkInProgress after campaign wins
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Domino's Pizza has extended its partnership with independent agency WorkInProgress (WIP), which will now serve as the chain's social media agency of record (AOR) in addition to leading strategic and creative duties, per a press release. The brand first enlisted WIP as its lead creative shop in 2021 as it navigated a post-pandemic environment marked by rapid change. The agency has developed a number of noteworthy campaigns for Domino's, including an Emergency Pizza promotion that became one of the company's most successful ever. WIP's new contract runs through 2027, with the expanded remit speaking to a bigger focus on social-first marketing. True AOR appointments have become rarer but Domino's is betting that WIP can help it weather another period of global uncertainty. Domino's is deepening its relationship with WIP following a four-year partnership that has seen the Boulder, Colorado-based indie deliver work that consistently generated consumer buzz and drove loyalty. The scope of the new contract notably gives WIP social AOR duties, an indication that Domino's is vying to ramp up its work in the creator space and on apps such as TikTok. Another brand that recently named a social AOR is JCPenney, which last month hired VaynerMedia to support its turnaround plan. The crown jewel of WIP's output for Domino's is Emergency Pizza, a promotion that gives customers a free medium, two-topping pizza to order when in a pinch. The concept has been iterated on several times since its debut in 2023, with recent versions including a tie-in with Netflix's 'Squid Game' and Twitch's sponsored The Glitch space in the online video game Fortnite. The first Emergency Pizza campaign generated 5 billion earned media impressions, the most in Domino's history, and became a 'powerhouse' in standing up what was at the time a recently revamped loyalty program. Other campaigns led by WIP include a 'Mind Ordering' effort for hit streaming series 'Stranger Things' and several promotions addressing tip fatigue and inflation. Domino's doubling down on WIP follows changes in its marketing leadership. The company in October promoted longtime exec Kate Trumbull from chief brand officer to CMO, a move that seeks to bring greater cohesion to global marketing. WIP has played an important role in supporting a Hungry for MORE strategy that Domino' is looking to implement in more international markets. The commitment to WIP is also notable at a time when AOR relationships are generally perceived as on the decline with marketers hiring more agencies on a project-based basis. Independent creatives have picked up some additional notice as large holding companies put a priority on media and data capabilities amid a period of intense consolidation. Domino's creative was handled by the agency then-known as Crispin Porter + Bogusky before the switch to WIP. 'We have one of the rarest agency partnerships in the history of our industry,' said Trumbull in a statement around the WIP news. 'WorkInProgress' team, many of whom have worked on the brand for more than 10 years, brings both institutional knowledge and a relentless work-in-progress passion to keep taking bold action and making breakthrough advertising that never stops.' Domino's has kept busy building out its loyalty initiatives, broadening its third-party delivery network and developing a new e-commerce platform that will roll out throughout 2025. Same-store sales, an important measure of restaurant health, were up just 0.4% in Q4, a sluggishness that executives attributed to a higher amount of carryout purchases versus delivery transactions. Domino's will likely continue to contend with price-concious consumers as the global economy enters a slump. Recommended Reading Domino's CMO on how Emergency Pizzas meet consumers where they are Sign in to access your portfolio
NBC Sports
01-04-2025
- Sport
- NBC Sports
Nick Sirianni on contract extension: These things take care of themselves
Eagles head coach Nick Sirianni went from sitting on a hot seat last year to sitting on the throne this year and the timing of that change was well timed from a contractual perspective. Sirianni is headed into the final year of the deal he signed when he was hired by the Eagles in 2021 and winning the Super Bowl is the compelling argument a coach can make for a new pact. No extension has come together to this point in the offseason, but Sirianni expressed little concern about the pace while speaking to reporters at the league meetings on Tuesday. 'These things will take care of themselves,' Sirianni said, via Eliot Shorr-Parks of WIP. 'I'm not too concerned about it. I don't really get into contracts with anybody. I'm not going to get into it on this one. It will take care of itself.' There have been some ups and downs in Sirianni's four seasons as a head coach, but he's won a Super Bowl and another NFC title while making the playoffs all four years. Given those results, it's easy to understand Sirianni's lack of stress about getting a new deal before Year Five is underway.
NBC Sports
11-02-2025
- Sport
- NBC Sports
Brandon Graham: Give me "a little minute" to figure out 2025 plans
Eagles defensive end Brandon Graham worked his way back from a triceps tear to play in Super Bowl LIX and he recorded a tackle during the 40-22 win. Next up for Graham is determining whether he wants to play again in 2025. The 15-year veteran is not under contract and he said on WIP Tuesday that he and his wife are 'getting the conversations going' about what he will do. Graham said the comeback from injury to be part of a dominant defensive effort was a 'fairy tale' and he said he appreciates that he has 'a chance to go out on my terms' as he contemplates his future. Graham said he'll take 'a little minute' to sort it all out. 'I'm gonna talk with [General Manager Howie Roseman] and the team, see what's up because the goal was to win one,' Graham said. 'I still feel like I got a lot in the tank, but, you know, I want to make sure I go about this the right way.' Graham is already the Eagles' career leader in games played and he joins kicker Jake Elliott, right tackle Lane Johnson, and long snapper Rick Lovato as the only players to be part of both Eagles Super Bowl champions.
NBC Sports
30-01-2025
- Sport
- NBC Sports
Brandon Graham: Today was a good day, I don't feel restricted at all
Defensive end Brandon Graham was back on the practice field for the Eagles on Thursday for the first time since he tore his triceps in Week 12. Graham believed his season was over, but his recovery has gone well and the Eagles' run to the Super Bowl has given him more time to get cleared for a return to the field. While it's too soon to know if that will happen before February 9, Graham said the process got off to a good start. 'Today was a good one, tomorrow we'll see what happens and we're just gonna keep working until we get there,' Graham said, via Eliot Shorr-Parks of WIP. Graham said that he feels his conditioning is good and that he'll be able to do anything asked of him if he is in the lineup against the Chiefs. 'I don't feel restricted at all,' Graham said. 'It's a good balance. Whatever I gotta do to get ready for this one game, I feel like I can do it.' The Eagles have two more practices in Philadelphia and three practices in New Orleans before Super Bowl LIX.
