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Business Standard
2 days ago
- Business
- Business Standard
Flipkart expects 200 million visits as 'End of Season Sale' begins
E-commerce firm Flipkart is expecting over 200 million visits during its upcoming Fashion End of Season Sale (EOSS), set to begin on 30 May. The event will showcase offerings from more than 70,000 brands and sellers, spanning apparel, beauty, and lifestyle categories. The Walmart-backed company said the sale will feature an expanded product range and promotional offers aimed at drawing millions of customers from across India. Flipkart emphasised that the event will be accessible in all serviceable regions, with curated selections covering more than 1,000 style trends. Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed strong year-on-year growth, while the premium clothing segment has also been on the rise this year. D2C brand collections have expanded three times, with 60 per cent growth over last year. 'From Gen Z curations on Spoyl to premium selections across apparel, footwear, and accessories, we're making fashion more accessible, faster, and more affordable for millions across the country,' said Kunal Gupta, Vice-President, Flipkart Fashion. 'As we connect lakhs of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience.'
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Business Standard
2 days ago
- Business
- Business Standard
Myntra adds 20,000 jobs for EORS, expands workforce across India
Myntra, the online fashion retailer owned by Walmart-backed Flipkart Group, has facilitated the creation of over 20,000 temporary employment opportunities through its partner network. This is in preparation for the 22nd edition of its flagship End of Reason Sale, which begins on 31 May. The additional workforce is being deployed to bolster logistics, customer support, and last-mile delivery operations. Roughly 22 per cent of the newly recruited personnel at Myntra 's warehouses are women, assigned to roles such as sorting, grading, and packing across fulfilment centres in major hubs including Bengaluru, Mumbai, Kolkata, and Delhi. The company highlighted the geographic diversity of the expanded workforce, which includes recruits from across the country, spanning states such as Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand. The move highlights Myntra's operational ramp-up ahead of one of its biggest annual sales events, as it looks to meet surging customer demand while emphasising inclusive hiring and regional representation. 'The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand is a testament to our 'Customer First' commitment,' said Govindraj M K, Chief Human Resources Officer, Myntra. 'It is great to see a strong representation of women and the inclusion of people from diverse regions.' Myntra's latest hiring push is expected to play a critical role in supporting seamless deliveries during the EORS. The sale will feature an expansive line-up of more than 10,000 brands and over four million product styles, aimed at catering to the platform's 70 million monthly active users. The Bengaluru-based fashion e-commerce company said the upcoming edition will also mark the debut of over 300,000 new styles. The sale will serve as a launchpad for fresh collections across multiple categories from leading domestic and international brands.
Mint
3 days ago
- Business
- Mint
Google begins direct online sales of Pixel devices in India: What it means for users
Google has started selling its popular hardware products directly to Indian consumers through its official online store, a significant move that comes ahead of the expected launch of its first physical retail outlets in the country. For the first time, Indian users can purchase Pixel smartphones, smartwatches, and earbuds directly from the Google Store website. Until now, the company relied on authorised retail partners and online sales through Flipkart, the Walmart-backed e-commerce platform. The move aligns Google more closely with rival Apple, which already operates a direct-to-consumer model in India. Apple launched its own online store in the country in 2020 and now has two physical retail locations – one in Mumbai and another in New Delhi – with plans for further expansion. According to a Reuters report from earlier this year, the American tech giant is in the final stages of choosing sites for its debut brick-and-mortar stores in India, marking the tech giant's first physical retail foray outside the United States. By establishing its own retail presence, Google appears to be adopting a strategy that has proven highly successful for Apple over the past two decades. Apple's global retail network, consisting of more than 500 stores, has played a crucial role in driving sales and building brand loyalty. Pixel smartphones in India are priced between approximately ₹ 30,000 and ₹ 1.6 lakh ($360 to $1,900), while Apple's iPhones range from around ₹ 43,000 to ₹ 1.75 lakh ($520 to $2,100). Google has also recently started manufacturing some Pixel models in India, aligning with the government's push for local production. Despite these efforts, Google continues to trail Apple in India's premium smartphone segment. Data from research firm Counterpoint suggests Apple held a commanding 55 per cent share of the high-end market (phones priced above $520) in 2024, whereas Google captured just two per cent.
Time of India
3 days ago
- Business
- Time of India
Google begins direct sales of Pixel devices in India via official online Google Store
HighlightsGoogle has initiated direct online sales of its hardware products, including Pixel smartphones, watches, and earbuds, in India through the official Google Store website. The company is preparing to open its first physical retail stores in India, aiming to replicate the successful retail strategy employed by Apple Inc. over the past two decades. Currently, Apple dominates the premium smartphone market in India with a 55% share, while Google's Pixel holds a mere 2% share, according to estimates from the research group Counterpoint. Google on Thursday began direct online sales of its popular hardware devices in India, including Pixel phones, watches and earbuds, ahead of an anticipated launch of its first physical stores in the South Asian nation. The Alphabet-owned firm said it has for the first time enabled direct online purchases for Indian users on the official Google Store website. The company currently sells it products in India through authorised retailers and via Walmart-backed e-commerce platform Flipkart. Apple, its bigger rival in the premium smartphone category, already sells its phones directly to Indian users, and operates its own retail stores in Mumbai and in New Delhi, with more planned. Google is close to deciding on locations in India where it will open its first physical retail stores outside the United States, Reuters reported in February. In launching the physical stores, Google has sought to mirror a retail approach that helped Apple Inc rake in billions of dollars in the last two decades by showcasing its own products. Apple has 500 plus stores worldwide. Pixel phones in India cost from about $360 to $1,900 for top-end models. Apple's iPhones cost from about $520-$2,100. Google has also started making Pixel smartphones in India. In 2024, Apple dominated the local market for premium phones, priced above $520, with a roughly 55% share, compared with Pixel's 2% share, estimates from research group Counterpoint showed. The fast-growing Indian market has about 712 million smartphone users currently.
Time of India
3 days ago
- Business
- Time of India
Google begins direct online sales of Pixel phones in India
Google on Thursday began direct online sales of its popular hardware devices in India, including Pixel phones, watches and earbuds, ahead of an anticipated launch of its first physical stores in the South Asian nation. The Alphabet-owned firm said it has for the first time enabled direct online purchases for Indian users on the official Google Store website. The company currently sells it products in India through authorised retailers and via Walmart-backed e-commerce platform Flipkart. Apple, its bigger rival in the premium smartphone category, already sells its phones directly to Indian users, and operates its own retail stores in Mumbai and in New Delhi, with more planned. Google is close to deciding on locations in India where it will open its first physical retail stores outside the United States, Reuters reported in February. In launching the physical stores, Google has sought to mirror a retail approach that helped Apple Inc rake in billions of dollars in the last two decades by showcasing its own products. Apple has 500 plus stores worldwide. Pixel phones in India cost from about $360 to $1,900 for top-end models. Apple's iPhones cost from about $520-$2,100. Google has also started making Pixel smartphones in India. In 2024, Apple dominated the local market for premium phones, priced above $520, with a roughly 55% share, compared with Pixel's 2% share, estimates from research group Counterpoint showed. The fast-growing Indian market has about 712 million smartphone users currently.
