Latest news with #WalmartDelivers
Business Insider
3 days ago
- Business
- Business Insider
Walmart (WMT) Chases $360B Gen Z Spend With New Immersive Online Stores
U.S. retail giant Walmart (WMT) is making its pitch to attract more younger customers by launching new immersive online storefronts. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. The shopfronts are part of its Walmart Realm initiative aimed at capturing the attention of Generation Z and Alpha youngsters. Virtual Reality It was launched in 2024 to produce virtual reality-inspired environments, influencer curation and gamified experiences to make the experience of shopping online more interactive. 'Walmart Realm connected millions of younger shoppers with creator-curated products, interactive mini-games, and trend-driven storytelling through this emerging medium,' said Justin Breton, head of brand partnerships and emerging experiences at Walmart. He added that the immersive storefronts included the 'vibrant K-POP Era, followed by Lo-Fi Playing, Rodeo Dreams, Nature Breaks, and Group Woosah.' To some people these might sound like a selection of Country and Western albums from the 1980s, but not it is hoped for those under the age of 30. The names are associated with different themes of online stores, with K-POP Era, for example, focused on K-Pop fans with features including exclusive merchandise, interactive mini-games, and products curated by creators related to K-pop aesthetics. Walmart Delivers The move supports Walmart Delivers, the mobile pop-up stores, which include photo booths, customizable giveaways, and interactive zones. As an example of this, on 2 September, the Walmart Delivers K-POP pop-up will be at the BABYMONSTER concert in Chicago. It also comes as Walmart announced in its Q1 results that it had achieved profitability in its eCommerce business on both a U.S. and global enterprise basis. Generation Z is quite the target for Walmart given that it commands more than $360 billion in spending power in the U.S. alone. According to Walmart's data, 47% of Gen Z are engaging in immersive digital experiences, with 70% of younger consumers preferring fun shopping experiences. This fits into one of Walmart's key risks, which is the ability to sell its products to customers, including those from a range of backgrounds and ages. 'We are transforming us into a go-to destination for premium, trend-driven products that meet customers where they are,' Breton continued. 'And no matter what they're into… We get it, we have it, and we can deliver it. Who knew?' Is WMT a Good Stock to Buy Now? On TipRanks, WMT has a Strong Buy consensus based on 29 Buy ratings. Its highest price target is $130. WMT stock's consensus price target is $112.15, implying a 7.7% upside.
Miami Herald
05-08-2025
- Business
- Miami Herald
Walmart launches new stores to target younger audiences
Walmart has launched a fleet of themed mobile stores called "Walmart Delivers," designed to engage Gen Z with pop‑up retail experiences, giveaways, and photo ops at events across the U.S. running August through November 2025 That's part of a broad plan to make the chain a little more like rival Target, cool without really caring about cool. The campaign has a clear message it wants to get across: Walmart is a hip place for young people where executives clearly know and regularly use all the latest slang. Kids, 5he chain seems to think, always love it when mom and dad try to learn their lingo. Younger folks never stop using terms because adults have co-opted them into the mainstream, nor do they cringe at all when their musical icons turn up in T-Mobile or light beer commercials. Walmart (WMT) is about as hip as your 50-year-old English teacher who tries to incorporate Kendrick Lamar lyrics into his lesson plan. It's a noble idea, but it's one best left to '80s movies, as it's nearly impossible to be the old guy at the club who actually comes off like he belongs there. More Retail: Supermarket inflation: Beef prices soar as egg prices fallLevi's shares plan to beat tariffs, keep holiday prices downAmazon's quiet pricing twist on tariffs stuns shoppers This has not stopped Walmart from trying to co-opt the younger generations by describing its new mobile stores as: "Your FYP on wheels." Don't know what that means? You're not supposed to if you're over maybe 35, but according to Google, it's "for you page," as in a web page filled with so many things you like, it seems like it's just for you. When you get over the cringe factor, Walmart actually has an idea that might appeal to its target audience. The retailer has decided to create a fleet of mobile stores/retail experiences designed to appeal to specific groups of younger customers. "Walmart is hitting the road with a fleet of head-turning delivery trucks, packed with experiences to level up what you love. We're making stops across the U.S. and rolling up with photo-worthy moments, customizable giveaways, & much more. Because whatever you're into - we get it, we have it, and we can deliver it. Who knew?" the chain shared in a press release. Basically, Walmart wants to show some very specific groups that it offers items they regularly shop for. The Walmart Delivers fleet includes five trucks. Now Delivering Your: K-Pop Era: The ultimate K-Pop personalization studio is coming to a tour stop near you. Build your own photocard binder, decorate your own photocard pics, & shop our curated assortment of products. Plus, free giveaways!Now Delivering Your: Lo-fi Play: Play iconic throwback games, climb a live leaderboard for bragging rights, & continue the fun outside with classic board games at our gaming hub popping up at events across the Delivering Your: Rodeo Dream: Add some Western accessories to your outfit, snap a pic with your custom leather belt, play rodeo games, & take home some giveaways from the Wild Delivering Your: Nature Break: Whether you're a sun tracker, plant ID-er, or hot girl trail walker, you can personalize the perfect nature kit tailored to your unique park persona. Come explore with us!Now Delivering Your: Group Woosah: We're showing up so you can wind down. Kick back with your fitness crew while you enjoy choose-your-own-adventure recovery sessions with refreshing drinks. Again, had to look up "woosah," which means taking a deep breath and relaxing, but aside from the "trying too hard" aspect, Walmart has a solid plan here. The tour, so to speak, has already begun, with dates scheduled through 2025. KCON LA: Los Angeles, CA, Aug. 1-3Teddy Swims Concert: Irving, TX, Aug. 9Event TBA: Chicago, IL, Aug. 15-17Lainey Wilson Concert: Los Angeles, CA, Aug. 23Park TBA: Brooklyn, NY, Aug. 23-24Event TBA: Tampa, FL, Aug. 29Park TBA: New York, NY, Sept. 6-7BABYMONSTER Concert: Chicago, IL, Sept. 2Event TBA: Brooklyn, NY, Sept. 7Park TBA: Chicago, IL, Sept. 20-21Philadelphia Distance Run & 5k: Philadelphia, PA, Sept. 21Event TBA: Chicago, IL, Sept. 28Long Beach Marathon: Long Beach, CA, Oct. 3-5Event TBA: New York, NY, Oct. 9-12Lainey Wilson Concert: Chicago, IL, Oct. 17Park TBA: Houston, TX, Oct. 25-26Event TBA: Atlanta, GA, Oct. 31-Nov. 2Lainey Wilson Concert: Tampa, FL, Nov. 7Event TBA: Phoenix, AZ, Nov. 9 Walmart shared that it does expect to add more events. Walmart is debuting a fleet of five themed mobile trucks under its Walmart Delivers initiative Each truck targets specific interest groups: K‑Pop, lo‑fi gaming, rodeo, nature for influencers, and wellness recovery "Woosah" The experiential pop‑ups include photo‑worthy activations, curated giveaways, and shopping tailored to each theme. The tour runs from August through November 2025, with stops at major music events, parks, and marathons in cities like Los Angeles, Chicago, Houston, and New York Walmart is positioning these trucks as a way to meet younger consumers with digital flair and memorable experiences, even if the branding sometimes feels forced. Related: How much Target pays store workers, from cashier to boss The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
