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Korea Herald

Seoul to host inaugural 'MyK Festa' in June, showcasing full spectrum of hallyu

Fans of Korean cultural content and global entertainment industry leaders will converge in Seoul this June for the first-ever MyK Festa, a large-scale festival celebrating the Korean Wave, or hallyu, the Ministry of Culture, Sports and Tourism announced Thursday. Co-hosted by the ministry and the Korean Foundation for International Cultural Exchange, the four-day event will run from June 19 to 22 at Olympic Park and surrounding venues in southeastern Seoul. Designed as a comprehensive celebration of Korean culture, MyK Festa will feature major K-pop concerts, a global content industry conference, interactive exhibitions, cultural experiences, and business programs aimed at supporting Korean companies with global ambitions. The event will also promote regional tourism, according to organizers. The festival will open with a star-studded K-pop concert at KSPO Dome on June 19, featuring WayV, Lee Young-ji, aespa, ILLIT and Hearts2Hearts. Additional performances on June 21 and 22 will include ITZY, Chungha, Heize, Lyn, Lee Mu-jin, and BE'O. The final concert will shine a spotlight on Korean traditional music, with contemporary reinterpretations by groups such as ADG7 and Uheeska. From June 19 to 22, the SK Olympic Handball Gymnasium will house a large-scale exhibition space featuring interactive booths and showcases from about 100 domestic companies across sectors such as music, television, webtoons, cuisine and lifestyle. A global conference on the future of the content industry will be held on June 20, drawing key figures from across the international media landscape. 'Hallyu is evolving beyond popular entertainment to influence broader industries and global consumption patterns,' said Yune Yang-su, director of international cultural affairs and public relations at the culture ministry. 'With MyK Festa, we aim to deepen global fan engagement and unlock new industrial value for Korean culture worldwide.'