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MICE promotion bureaus planned in major cities of Kerala
MICE promotion bureaus planned in major cities of Kerala

Time of India

time2 days ago

  • Business
  • Time of India

MICE promotion bureaus planned in major cities of Kerala

Kochi: MICE (meetings, incentives, conferences and exhibitions) promotion bureaus are likely to be formed in major cities of Kerala, beginning with Kochi. State tourism director Sikha Surendran, while inaugurating the valedictory session of three-day Wedding and MICE Conclave here on Saturday, said suggestions came from participants for formation of MICE promotion bureaus, and govt will actively consider the suggestions. Conclave concluded with stakeholders calling for a comprehensive policy framework that helps Kerala emerge as country's foremost destination in the segment by leveraging state's niche strengths as a global tourism brand. Event was organized by Kerala Travel Mart (KTM) Society in association with department of tourism. "State must draw up a strategic global marketing and communications plan that showcases its core strengths as the most ideal MICE destination of India. Positioning Kerala as a hub of wedding and MICE tourism will boost state's participation in allied global events," Surendran pointed out at the session chaired by KTM Society president Jose Pradeep. She urged KTM Society to come out with a detailed report featuring deliberations from the conclave and a focused roadmap to carry forward the momentum set by the meet. "Govt will certainly act upon the key takeaways from this event," she added. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Shaping the Energy Change at Siemens Energy Siemens Energy Read More Undo "Kerala's projected advancements in weddings and MICE segment are not owing to just our natural beauty and cultural cosmopolitanism, but also due to govt initiatives and support from travel and hospitality industry," Surendran said. Pradeep, in his address, said the conclave enabled Kerala to set a benchmark in the country for the field of wedding and MICE meetings, adding that the event hosted 6,623 business meets. KTM secretary S Swaminathan presented mementos to organizing teams of the conclave. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Happy Krishna Janmashtami Wishes ,, messages , and quotes !

Wedding and MICE Conclave Opens in Kochi
Wedding and MICE Conclave Opens in Kochi

Time of India

time4 days ago

  • Business
  • Time of India

Wedding and MICE Conclave Opens in Kochi

Kochi: Aiming to tap the growing potential of tourism linked to personal celebrations and the meetings, incentives, conferences and exhibitions (MICE) sector, the Wedding and MICE Conclave began in Kochi on Thursday. Inaugurating the three-day event organized by the Kerala Travel Mart (KTM) Society in association with the state tourism department, tourism minister P A Mohamed Riyas said Kerala offers the finest venues, making it an ideal destination for this fast-growing tourism vertical. "Kerala offers an unmatched combination of natural beauty, cultural richness, world-class infrastructure and highly skilled professionals. Turning this potential into sustained growth and global recognition requires collaborative efforts," he said. Minister for industries, coir and law P Rajeeve chaired the inaugural function, while state tourism secretary Biju K presented Kerala's strengths as a world-class Wedding and MICE destination. The conclave will host trade meetings and exhibitions at Le Meridien on Friday and Saturday. KTM Society president Jose Pradeep said the summit brings together all stakeholders in the wedding and MICE sector under one roof for mutual benefit. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Most Beautiful Women In The World Undo Over 675 buyers from India and abroad are attending, including 610 from within the country and the rest from overseas markets such as the UAE, UK, Germany, US, Australia, Brazil, Canada, Hungary, Israel, Italy, Malaysia, Oman, Poland, Romania, Russia, Singapore, South Korea, Sri Lanka, Turkey, Ukraine and Vietnam. The venue features 75 exhibition stalls for sellers, along with pavilions from KTDC, Kerala tourism and the Union ministry of tourism. Besides the trade meetings, which will run from 9.30am to 5.30pm, seminars featuring international experts will explore trends and opportunities in the sector. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Happy Independence Day wishes , messages , and quotes !

India's first wedding and MICE Conclave to begin on Thursday in Kerala
India's first wedding and MICE Conclave to begin on Thursday in Kerala

Time of India

time5 days ago

  • Business
  • Time of India

India's first wedding and MICE Conclave to begin on Thursday in Kerala

India's first Wedding and MICE Conclave, organised by Kerala Travel Mart Society in collaboration with the state government, will get under way here on Thursday, giving an aggressive push to position Kerala as a preferred setting for meetings, incentives, conferences and exhibitions (MICE) and destination weddings. Tourism and public works minister P.A. Mohamed Riyas will inaugurate the three-day event at the Grand Hyatt in Bolgatty Island at 5 pm. Minister for industries, law and coir P Rajeeve will chair the opening ceremony, said a release. Business meetings, networking sessions and deliberations will be held in the next two days at Le Meridien International Convention Centre. Advt Hibi Eden MP, Kochi mayor M Anilkumar, union ministry of tourism additional secretary and director-general Suman Billa , state tourism secretary Biju K, Kerala Tourism director Sikha Surendran and additional director Sreedhanya Suresh , KTM Society president Jose Pradeep and secretary S Swaminathan will be present, the release stated.A total of 610 buyers from within the country and 65 buyers from abroad have registered for the will come from UAE, the UK, Germany, USA, Australia, Brazil, Canada, Hungary, Israel, Italy, Malaysia, Oman, Poland, Romania, Russia, Singapore, South Korea, Sri Lanka, Turkey, Ukraine, and will be 75 exhibition stalls for sellers. In addition, there will be stalls from KTDC, Kerala Tourism and the Union Ministry of Tourism, it addedTwo national seminars have been planned as part of the conclave focusing on the current trends and future vision of this sector, with the participation of international experts in the field, it concluded. By , ETHospitalityWorld Join the community of 2M+ industry professionals. Subscribe to Newsletter to get latest insights & analysis in your inbox. All about ETHospitalityWorld industry right on your smartphone! Download the ETHospitalityWorld App and get the Realtime updates and Save your favourite articles.

Wedding and MICE conclave in Kochi to promote tourism
Wedding and MICE conclave in Kochi to promote tourism

Time of India

time30-04-2025

  • Business
  • Time of India

Wedding and MICE conclave in Kochi to promote tourism

Kochi: Kerala will host a 'Wedding and MICE Conclave' in Kochi from Aug 14 to 16 to boost efforts towards transforming the state into country's top destination for wedding and MICE (meetings, incentives, conferences and exhibitions) tourism. Kerala Travel Mart Society , in association with state govt, seeks to fully utilize the potential of marriages as well as MICE as catalysts for tourism in the state. "The upcoming conclave has been conceived amid consistent calls to strengthen Kerala's strides amid state's impressive competition with foreign countries in tourism sector," said tourism and PWD minister PA Mohamed Riyas. Kerala tourism secretary K Biju said state can use its best infrastructure facilities in Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal for MICE conferences. It can host wedding tourism with beaches, backwaters and hills as locations. The conference can generate greater awareness about state's cultural heritage, ancient architecture and delicious cuisine. According to officials, those working in the field of planning weddings, corporate conferences, large convention centres and tour operations will be brought under one umbrella. Through them, Kerala will be promoted in MICE-wedding sector. Buyers attending the conference will be able to visit MICE-wedding destinations offered by Kerala. Visits will be organized in places mentioned by tourism secretary. Special promotion will be given to Kerala's best beaches, heritage buildings and backwater resorts. Wedding packages and honeymoon packages will also be introduced.

Kerala to showcase wedding, MICE tourism potential through August conclave
Kerala to showcase wedding, MICE tourism potential through August conclave

New Indian Express

time30-04-2025

  • Business
  • New Indian Express

Kerala to showcase wedding, MICE tourism potential through August conclave

KOCHI: Kerala is set to host a high-profile conclave from August 14 to 16 to position itself as the country's leading destination for wedding and MICE (meetings, incentives, conferences and exhibitions) tourism. Organised by the Kerala Travel Mart Society in association with the state government, the 'Wedding and MICE Conclave' will seek to align regional tourism with global trends in the sector. To be inaugurated at 5 p.m. on August 14 at the Grand Hyatt, Bolgatty Island, the conclave will feature two days of business meetings and seminars at Le Meridien in Kundannur, from 9.30 a.m. to 5.30 p.m. The initiative follows remarks made by Chief Minister Pinarayi Vijayan at KTM-2024 last year, where he emphasised Kerala's potential as a hub for wedding and honeymoon tourism. Building on this vision, the conclave aims to strengthen Kerala's presence in the global tourism landscape. Tourism and PWD Minister P.A. Mohamed Riyas said, 'The points raised during my inaugural speech at the 12th KTM in September triggered a string of discussions by the administration, leading to the idea of holding an international conference in this sector.' He stressed the need to closely monitor changes in the international tourism sector to help the state prepare for the future. 'KTM will be an excellent technological infrastructure functioning as an asset to the conference,' added Minister Riyas. Kerala Tourism Secretary K. Biju stated that one of the primary goals of the conclave is to transform the state into a major hub for wedding and MICE tourism. 'The state can use its best infrastructure facilities in Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal for MICE conferences. It can host wedding tourism with beaches, backwaters and hills as locations,' he said. He added that the conference would generate greater awareness about Kerala's cultural heritage, ancient architecture and cuisine. Kerala Tourism Director Smt Sikha Surendran said the conclave would bring together stakeholders from wedding planning, corporate events, large convention centres and tour operations under one umbrella. 'Training workshops, innovative marketing strategies, logistics and technology deployment will be organised in collaboration with large MICE and wedding companies,' she said. Buyers attending the event will get the opportunity to visit wedding and MICE destinations across Kerala. Familiarisation trips will be organised in Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal. Special promotional focus will be given to the state's beaches, heritage buildings and backwater resorts. New wedding and honeymoon packages are also expected to be launched. KTM Society president Jose Pradeep said B2B meetings would be a key attraction for tour operators, wedding planners and the hospitality sector to directly interact. 'Apart from the state's art forms of classical and folk genres, the conference will also showcase regional delicacies,' he said. An exhibition focused on the wedding and MICE tourism sectors will also be held. 'Hotels, resorts, conference venues, organisers and technical workers will exhibit in the MICE sector. Wedding organisers, luxury resorts, destination venues, floral arrangements, photography, catering and bridal services will exhibit in the wedding sector,' said KTM Society secretary S. Swaminathan.

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