Wedding and MICE conclave in Kochi to promote tourism
Kochi: Kerala will host a 'Wedding and MICE Conclave' in Kochi from Aug 14 to 16 to boost efforts towards transforming the state into country's top destination for wedding and MICE (meetings, incentives, conferences and exhibitions) tourism.
Kerala Travel Mart Society
, in association with state govt, seeks to fully utilize the potential of marriages as well as MICE as catalysts for tourism in the state. "The upcoming conclave has been conceived amid consistent calls to strengthen Kerala's strides amid state's impressive competition with foreign countries in tourism sector," said tourism and PWD minister PA Mohamed Riyas.
Kerala tourism secretary K Biju said state can use its best infrastructure facilities in Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal for MICE conferences. It can host wedding tourism with beaches, backwaters and hills as locations. The conference can generate greater awareness about state's cultural heritage, ancient architecture and delicious cuisine.
According to officials, those working in the field of planning weddings, corporate conferences, large convention centres and tour operations will be brought under one umbrella. Through them, Kerala will be promoted in MICE-wedding sector. Buyers attending the conference will be able to visit MICE-wedding destinations offered by Kerala. Visits will be organized in places mentioned by tourism secretary.
Special promotion will be given to Kerala's best beaches, heritage buildings and backwater resorts. Wedding packages and honeymoon packages will also be introduced.
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