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Amazon MGM Studios and Avid extend cloud production deal
Amazon MGM Studios and Avid extend cloud production deal

Broadcast Pro

time10 hours ago

  • Business
  • Broadcast Pro

Amazon MGM Studios and Avid extend cloud production deal

Amazon MGM Studios and Avid began a strategic collaboration three years ago that will continue as the companies explore ways to integrate other Avid tools via the cloud. Avid has announced an expanded agreement with Amazon MGM Studios to integrate its leading creative tools—Media Composer and Avid NEXIS—into Amazon Web Services (AWS), allowing the studio's productions to leverage cloud-based editing and storage solutions tailored to their specific needs. The partnership marks a significant step in Amazon MGM Studios' long-term strategy to transform global production and post-production workflows using scalable, cloud-native technologies. The extended collaboration builds on a relationship that began three years ago, as both companies continue exploring opportunities to bring more Avid tools to the cloud. The integration follows the recent unveiling of the Avid on AWS production framework at NAB Show 2025, reinforcing Avid's role in powering modern, agile post-production environments Raf Soltanovich, VP of Technology, Prime Video & Amazon MGM Studios, said: 'Amazon MGM Studios' continued relationship with Avid underscores our confidence in the role Avid NEXIS and Avid Media Composer play in the cloud-powered post-production future. Today, through the Studio's own offering with AWS, we can deploy Avid NEXIS to our productions around the world in minutes, which helps us ensure we have best-in-class tools to support our productions.' The integration allows Amazon MGM Studios to enhance global collaboration, enabling distributed teams to work faster and more efficiently using flexible, software-defined workflows. A recent feature film project illustrated this capability, with dailies processed in Mumbai and editorial completed between London and Spain—showcasing seamless, cross-border collaboration and the ability to make editorial adjustments in real-time during production. The cloud automation enabled by AWS significantly reduces turnaround time, streamlining post-production operations while maintaining creative control. By deploying Avid's tools across international locations, the studio meets increasing industry demand for accessible, high-performance editing environments that function beyond traditional studio confines. Wellford Dillard, CEO at Avid, added: 'We are meeting the pent-up demand of enterprise-class customers for a secure, scalable, and high-performance post-production solution on AWS,' said . 'Amazon MGM Studios' integration of Avid Media Composer and Avid NEXIS not only shows the critical role our technology continues to play in media production workflows, it also proves that cloud-native post-production is empowering successful creators everywhere, today.' The successful deployment of Avid Media Composer and NEXIS for Amazon MGM Studios via AWS demonstrates the impact of Avid's open and integrated cloud workflows, providing a blueprint for future studios seeking to modernize content creation while meeting the creative demands of global production teams.

MelroseMAC Wins Avid Top Video Reseller Award in the Americas for 2024
MelroseMAC Wins Avid Top Video Reseller Award in the Americas for 2024

Yahoo

time01-05-2025

  • Business
  • Yahoo

MelroseMAC Wins Avid Top Video Reseller Award in the Americas for 2024

HOLLYWOOD, Calif., May 01, 2025--(BUSINESS WIRE)--MelroseMAC, a division of MelroseINC, a premier technology solutions provider, has once again been recognized by Avid Technology, receiving the prestigious 2024 Avid Top Video Reseller Award in the Americas. This honor highlights MelroseMAC's ongoing excellence in sales, marketing, and customer support for Avid's industry-leading video products and services, including control surfaces, audio interfaces, and professional-grade software. Presented annually to top-performing resellers across the Americas, Europe, and Asia, the award underscores the critical role partners like MelroseMAC play in delivering world-class solutions to media, entertainment, and production professionals. With a proven track record of service, innovation, and client success, MelroseMAC stands as a trusted partner for teams navigating the ever-evolving digital production landscape. "We're thrilled and deeply honored to receive this award from Avid once again," said Sandy Nasseri, MelroseINC, CEO. "This recognition reflects the heart and consistent work ethic of our team. Innovation thrives when people come together with purpose, and we're proud to be part of that journey. This award is a testament to the strong partnerships we've built and continue to foster with the Avid team." Avid's leadership echoed this sentiment, highlighting MelroseMAC's significant contributions to the industry and the strength of their partnership spanning more than a decade. "We are proud to recognize MelroseMAC as the winner of Avid's Top Video Reseller Americas Award for 2024. Their exceptional dedication, deep industry expertise, and consistent commitment to delivering outstanding solutions set them apart. On behalf of all of us at Avid, I extend my congratulations to the entire MelroseMAC team on this well-earned recognition," said Wellford Dillard, Chief Executive Officer, Avid. The award was presented to Nasseri and team in April during the 2025 National Association of Broadcasters (NAB) Show in Las Vegas. MelroseMAC's recognition by Avid continues a longstanding tradition of excellence. With multiple Avid Top Reseller awards to its credit, the company remains at the forefront of empowering creators with cutting-edge solutions and personalized support. Whether outfitting post-production facilities or advising on the latest workflows, MelroseMAC is committed to equipping clients with the tools they need to elevate storytelling and drive creative success. For more information on MelroseMAC and its offerings, please visit: About MelroseMAC Founded in 2003, MelroseMAC, a division of MelroseINC, has been continuously dedicated to providing comprehensive systems integration services to a varied clientele in the tech, video, film, life sciences and defense industries. As a woman-owned technology reseller and systems integrator, MelroseINC offers end-to-end technology solutions designed to meet the diverse needs of its clients, from data storage and content creation to asset management and solutions. View source version on Contacts For more information, please contact:Maritza PuelloMaritzapuello3609@ 646-450-4178

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