Amazon MGM Studios and Avid extend cloud production deal
Amazon MGM Studios and Avid began a strategic collaboration three years ago that will continue as the companies explore ways to integrate other Avid tools via the cloud.
Avid has announced an expanded agreement with Amazon MGM Studios to integrate its leading creative tools—Media Composer and Avid NEXIS—into Amazon Web Services (AWS), allowing the studio's productions to leverage cloud-based editing and storage solutions tailored to their specific needs. The partnership marks a significant step in Amazon MGM Studios' long-term strategy to transform global production and post-production workflows using scalable, cloud-native technologies.
The extended collaboration builds on a relationship that began three years ago, as both companies continue exploring opportunities to bring more Avid tools to the cloud. The integration follows the recent unveiling of the Avid on AWS production framework at NAB Show 2025, reinforcing Avid's role in powering modern, agile post-production environments
Raf Soltanovich, VP of Technology, Prime Video & Amazon MGM Studios, said: 'Amazon MGM Studios' continued relationship with Avid underscores our confidence in the role Avid NEXIS and Avid Media Composer play in the cloud-powered post-production future. Today, through the Studio's own offering with AWS, we can deploy Avid NEXIS to our productions around the world in minutes, which helps us ensure we have best-in-class tools to support our productions.'
The integration allows Amazon MGM Studios to enhance global collaboration, enabling distributed teams to work faster and more efficiently using flexible, software-defined workflows. A recent feature film project illustrated this capability, with dailies processed in Mumbai and editorial completed between London and Spain—showcasing seamless, cross-border collaboration and the ability to make editorial adjustments in real-time during production.
The cloud automation enabled by AWS significantly reduces turnaround time, streamlining post-production operations while maintaining creative control. By deploying Avid's tools across international locations, the studio meets increasing industry demand for accessible, high-performance editing environments that function beyond traditional studio confines.
Wellford Dillard, CEO at Avid, added: 'We are meeting the pent-up demand of enterprise-class customers for a secure, scalable, and high-performance post-production solution on AWS,' said . 'Amazon MGM Studios' integration of Avid Media Composer and Avid NEXIS not only shows the critical role our technology continues to play in media production workflows, it also proves that cloud-native post-production is empowering successful creators everywhere, today.'
The successful deployment of Avid Media Composer and NEXIS for Amazon MGM Studios via AWS demonstrates the impact of Avid's open and integrated cloud workflows, providing a blueprint for future studios seeking to modernize content creation while meeting the creative demands of global production teams.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
5 hours ago
- Broadcast Pro
Amazon MGM Studios and Avid extend cloud production deal
Amazon MGM Studios and Avid began a strategic collaboration three years ago that will continue as the companies explore ways to integrate other Avid tools via the cloud. Avid has announced an expanded agreement with Amazon MGM Studios to integrate its leading creative tools—Media Composer and Avid NEXIS—into Amazon Web Services (AWS), allowing the studio's productions to leverage cloud-based editing and storage solutions tailored to their specific needs. The partnership marks a significant step in Amazon MGM Studios' long-term strategy to transform global production and post-production workflows using scalable, cloud-native technologies. The extended collaboration builds on a relationship that began three years ago, as both companies continue exploring opportunities to bring more Avid tools to the cloud. The integration follows the recent unveiling of the Avid on AWS production framework at NAB Show 2025, reinforcing Avid's role in powering modern, agile post-production environments Raf Soltanovich, VP of Technology, Prime Video & Amazon MGM Studios, said: 'Amazon MGM Studios' continued relationship with Avid underscores our confidence in the role Avid NEXIS and Avid Media Composer play in the cloud-powered post-production future. Today, through the Studio's own offering with AWS, we can deploy Avid NEXIS to our productions around the world in minutes, which helps us ensure we have best-in-class tools to support our productions.' The integration allows Amazon MGM Studios to enhance global collaboration, enabling distributed teams to work faster and more efficiently using flexible, software-defined workflows. A recent feature film project illustrated this capability, with dailies processed in Mumbai and editorial completed between London and Spain—showcasing seamless, cross-border collaboration and the ability to make editorial adjustments in real-time during production. The cloud automation enabled by AWS significantly reduces turnaround time, streamlining post-production operations while maintaining creative control. By deploying Avid's tools across international locations, the studio meets increasing industry demand for accessible, high-performance editing environments that function beyond traditional studio confines. Wellford Dillard, CEO at Avid, added: 'We are meeting the pent-up demand of enterprise-class customers for a secure, scalable, and high-performance post-production solution on AWS,' said . 'Amazon MGM Studios' integration of Avid Media Composer and Avid NEXIS not only shows the critical role our technology continues to play in media production workflows, it also proves that cloud-native post-production is empowering successful creators everywhere, today.' The successful deployment of Avid Media Composer and NEXIS for Amazon MGM Studios via AWS demonstrates the impact of Avid's open and integrated cloud workflows, providing a blueprint for future studios seeking to modernize content creation while meeting the creative demands of global production teams.
Tahawul Tech
9 hours ago
- Tahawul Tech
GITEX EUROPE x Ai Everything poised magnified the value of AI
Artificial Intelligence (AI) is swiftly redefining Europe's digital landscape, transforming industrial productivity, scientific discovery, public services efficiency, and socio-economic development at scale. With McKinsey projecting AI could add €2.7 billion to European economic output by 2030 – translating to a potential 20% GDP increase – GITEX EUROPE x Ai Everything is poised to magnify the exponential value accompanying this incomparable technology. Organised by Dubai World Trade Centre (DWTC) and KAOUN International, the region's largest inaugural tech, startup, and digital investments event is running at Messe Berlin from 21-23 May. Featuring over 1,400 big tech enterprises, startups, and SMEs alongside over 600 investors and 500 global speakers from more than 100 countries and 35 European states, the event's programme explores the rising potential of AI, cloud, cybersecurity, quantum computing, green tech, and more. Tech Titans Converge to Showcase AI's Disruptive Power An illustration of AI's transformative potential, a recent European Parliament study anticipates labour market productivity increases as high as 37% by 2035. Central to this scenario are the world's most reputable tech enterprises currently driving cross-sector disruption through innovative AI-powered solutions – many of whom are GITEX EUROPE x Ai Everything exhibitors and partners. Alongside AI changemakers including AWS, IBM, Cisco, and Honeywell, such exhibitors include Nutanix, a global cloud software leader showcasing Nutanix Enterprise AI (NAI). Alongside core data centres and on public cloud services including AWS EKS, Azure AKS, and Google GKE, this extended AI infrastructure platform can be deployed on any Cloud Native Computing Foundation® (CNCF)-certified Kubernetes® environment. Thomas Herrguth, General Manager Germany at Nutanix, said: 'GITEX EUROPE x Ai Everything fills a huge gap as a general IT trade show that has been missing in Germany for years. Building on their success and expertise in the Gulf region, we wish the organisers all the best for their first edition in Berlin. For innovative vendors like Nutanix, it's a place to showcase to businesses and the wider public alike the future of IT and what this looks like for all of us.' Geoffrey Hinton: 'The Godfather of AI' Joins Star-Studded AI Expert Panel As Europe accelerates AI development following the recently passed EU AI Act, the world's first comprehensive legal AI regulation and innovation framework, GITEX EUROPE x Ai Everything spotlights emerging challenges and opportunities facing regional and international digital ecosystems. To forge consensus in new partnerships and business outcomes for more agile, business-friendly, and responsible global digital systems, GITEX EUROPE x Ai Everything stages thought-provoking discussions and powerful perspectives from the world's leading voices in AI. In a historic appearance, Geoffrey Hinton – 2024 Nobel Prize winner in Physics widely recognised as the 'Godfather of AI' – delivers a keynote address poised to reshape the discourse on AI. Celebrated for his pioneering research and sobering call to control superintelligent systems, Hinton offers a nuanced view of AI's promise and perils. The event programme welcomes an international line-up of featured AI panellists across its three-day duration, all of whom have extensive expertise across increasingly AI-critical industries. These include Mark Surman, President of Mozilla; Dr. Farzana Dudhwala, Global AI Policy & Governance Lead at Meta; Prof. Dr. Antonio Krüger, CEO of the German Research Center for AI (DFKI), and executives from AWS, IBM, Airbus, SAP, Cisco, and Nvidia. Christian Darkin, Head of AI at Deep Fusion Films, also brings 'Virtually Parkinson' to the stage – the studio's pioneering AI-driven talk show featuring a digital Sir Michael Parkinson interviewing global AI leaders live for the first time. Integration at Scale: Showcasing AI's Cross-Sector Influence & Impact As per the European Commission, Europe now hosts over 35,000 early-stage startups – more than any other region globally. Boasting a vibrant entrepreneurial landscape, GITEX EUROPE x Ai Everything paves the way for greater cross-border collaborations, new public-private partnerships, and the rise of a new generation of digital entrepreneurs. Ahead of his involvement as an expert panellist, Adrian Locher, Co-Founder & General Partner of Merantix Capital, one of Europe's leading AI group working with founders to integrate AI with real-world applications, said: 'We've seen AI change in the public consciousness from an exciting opportunity into the dominant, most hyped topic in the entire tech and investing world. Practically every industry will be transformed by AI, offering huge, purpose-driven opportunities for investors and founders. Two industries particularly ripe for change are finance and legal. The next wave of fintech companies is replacing legacy structures with AI-powered systems, rebuilding the antiquated plumbing of our financial world from the ground up. In the legal space, AI will revamp the menial tasks of being a lawyer, from contract work to research, thereby empowering lawyers to focus on creatively serving clients.' Locher added: 'The GITEX brand is well known for its presence in the Middle East, and it's a really exciting development that the event is coming to Europe. We're eager to meet and network with a great roster of investors, founders, and AI builders.' Since 2018, the EU and member states have also committed over €8 billion to quantum technologies, and Fortune Business Insights has projected that the European quantum market will grow at a CAGR of 33.2% from 2024-2032. The GITEX EUROPE x Ai Everything programme welcomes various specialists to discuss Europe's success in driving digital innovation and championing initiatives developing AI, quantum, and deep tech. Previewing his participation, Jan Goetz, Co-CEO & Co-Founder at IQM Quantum Computers, a Finland-based global leader in building quantum computers, revealed: 'The expected business benefits of quantum and AI convergence are vast, and business leaders must therefore begin thinking about how quantum AI might impact their industry and how they can position their respective companies to take advantage of this technology. Tech Hubs in Europe have grown from local initiatives into global powerhouses – and I believe this event will serve as a significant platform for shaping the future of investments, collaboration, and digital innovation in Germany and Europe.' The European Innovation Council (EIC), Europe's largest deeptech investor, also presents its largest-ever line-up of outstanding AI-first startups and scaleups in the most advanced tech sectors. For more information, please visit: Image Credit: Merantix Capital & IQM Quantum Computers.
Tahawul Tech
a day ago
- Tahawul Tech
Amazon to invest billions in Australian data centre ecosystem
Amazon aims to invest $12.97 billion over the next five years to expand, operate and maintain its data centre infrastructure in Australia. The investment is Amazon's largest global technology commitment in Australia, with funding directed toward new server capacity and support for gen AI workloads. The company is also investing in three new solar farms in Victoria and Queensland, and will commit to buy a combined capacity of more than 170 megawatts across the three farms, it added. 'Amazon Web Services' $20 billion investment in data centres in Australia will set us up for the future, boosting our economy and productivity', Australian Prime Minister Anthony Albanese said in a post on social media platform X. 'This is a huge vote of confidence in the Australian economy,' he added. Major tech companies worldwide are expanding their infrastructure to support rapidly growing demand for generative AI and cloud computing. Companies like Amazon, Microsoft and Google have been ramping up data centre investments to secure market share and meet AI workload requirements. Source: Reuters Image Credit: Stock Image/Amazon
