Latest news with #WellnessCompany
Time of India
12-05-2025
- Health
- Time of India
Himalaya Wellness turns the spotlight on gums in new ad
HighlightsHimalaya Wellness Company launches the second edition of the #ItStartsWithGums campaign on Gum Health Day, emphasizing the importance of gum health rooted in Ayurveda. The campaign features two humorous digital films, 'SOS' and 'Breath-checker', which depict conversations with artificial intelligence to engage consumers in discussions about gum health. Himalaya Ayurveda Gum Care Toothpaste, a formulation based on traditional practices with 13 herbs, aims to strengthen gum tissue and promote overall oral health as part of the campaign's preventive approach. Himalaya Wellness Company, India's beauty and personal wellness, has announced the launch of the second edition of the #ItStartsWithGums campaign, on Gum Health Day . Building on the strong response to last year's campaign, this year's initiative takes a playful turn, tapping into our growing reliance on AI for everyday answers to highlight an age-old truth—lasting oral health begins with healthy gums , a belief deeply rooted in Ayurveda . In the two digital films titled 'SOS' and 'Breath-checker', Himalaya stages a humorous "Conversation with AI" to bring gum health into everyday dialogue. Whether it's bleeding gums that trigger a dramatic AI intervention or a desperate breath check before a date, both films cut through the noise to reveal the common culprit—unhealthy gums. By marrying digital-first curiosity with Himalaya's trusted Ayurvedic formulations , the films drive home the simple truth that lasting oral health starts with gums, from fresher breath to firmer teeth. 'Oral health begins at the foundation—the gums—and at Himalaya, we're committed to addressing this essential but often overlooked aspect through the second edition of our #ItStartsWithGums campaign. This initiative goes beyond just raising awareness; it's about changing behavior, encouraging early action, and empowering consumers to take charge of their gum health through simple, preventive steps,' said Ragini Hariharan, marketing director, personal care and hygiene, Himalaya Wellness Company. 'To specifically target gum health, we've developed Himalaya Ayurveda Gum Care Toothpaste , a holistic Ayurvedic formulation featuring 13 time-tested herbs grounded in Danta Swasthya practices. This powerful blend not only removes plaque and fights gum-harmful bacteria but also helps tighten and strengthen gum tissue for long-lasting protection,' added Ponnappa K.B, brand manager-consumer products division at Himalaya Wellness Company. Sunitha Natarajan, director-digital strategy, Social Panga shared, 'This Gum Health Day marks Himalaya's return with our second oral health initiative, emphasising a crucial message: for good oral care, #ItStartsWithGums. This insight inspired our campaign, featuring two films that engage in conversations with AI, debunking myths and bringing gum care into everyday conversations. By blending traditional care with digital curiosity, we've created a relatable and impactful campaign that's hard to ignore.' Watch the videos here:
Daily Mail
07-05-2025
- Health
- Daily Mail
Urgent nationwide recall for popular supplement that carries 'reasonable possibility of DEATH'
A popular supplement has been recalled over fears it could be contaminated with killer bacteria. Wellness company Optimal Carnivore, LLC has voluntarily recalled nearly 1,500 bottles of its Bone & Joint Restore supplements due to possible salmonella contamination. The supplements were distributed nationally via online retailers like Amazon and sold in 180-capsule bottles. The recall was issued last month, and the FDA gave it a 'Class I' designation Monday, the agency's most dangerous classification. This means 'there is a reasonable probability that the use of or exposure to a violative product will cause serious adverse health consequences or death.' No illnesses have been reported, but salmonella can cause serious and fatal reactions like dehydration and infections in vulnerable populations like children and the elderly. In healthy adults, it can cause a fever, bloody diarrhea, nausea, vomiting and abdominal pain. Recalled products have an expiration date of December 2026 and the lot number 1224064. It's unclear exactly how the supplements were contaminated, though it's possible the raw animal ingredients used to make them were exposed to feces. Raw animal products are also susceptible to bacterial growth if they are kept at room temperature. The supplements are meant to be shelf stable, according to the FDA. The supplements contain cartilage, bones and bone marrow from cows, according to the nutrition label. Each bottle of 180 capsules sells for about $67 on online retailers. It's unclear when the supplements were sold or exactly where they were shipped or all online retailers they were sold from. Salmonella infects 1.3million Americans every year, hospitalizes 26,000 and kills about 500. Symptoms set in between six hours and six days after initial exposure. Most people recover on their own, but the bacteria can cause severe dehydration from diarrhea or travel to the bloodstream, causing deadly infections. Customers who may have bought contaminated products have been notified via email. Optimal Carnivore has not issued guidance for disposing of affected products. Consumers and healthcare providers can report adverse reactions to the FDA's MedWatch Voluntary Reporting Program.
