10-08-2025
- Health
- South China Morning Post
Ultra-luxury dog wellness treatments sought by stars like Gwyneth Paltrow and Mark Wahlberg
The Jaguar Supersport, '65 Ford Thunderbird and '73 Alfa Romeo are taken by other clients today, so Dug – an eight-year-old golden retriever – is being chauffeured to West Hollywood's Sunset Strip in a Cadillac stretch limo for his spa treatments.
He is headed to Collar & Comb, where he will get a blueberry facial and exfoliating mud mask from the same professionals who groom the mutts of Gwyneth Paltrow, Mark Wahlberg and Dakota Johnson.
Wellness for dogs is a niche industry that mirrors the spectrum of wellness treatments for humans. As with humans, it swings from the relaxing and rejuvenating to the dubious.
Vet-affiliated treatments include acupuncture, hydrotherapy and chiropractic care. Nutrition includes raw and organic food, supplements, and Western and Chinese herbal remedies.
On the pampering end, dog spas and private practitioners offer massage, reiki meditation, inflammation-fighting red-light therapy, and skin and nail treatments, such as deluxe 'pawdicures'.
Fido feeling anxious? Try forest bathing or see a pet psychic.
