Latest news with #Wharton
Time Business News
3 days ago
- Business
- Time Business News
BillboardMax Unlocks the Lowest Billboard Rates in 2026
For as long as anyone can remember, the out-of-home (OOH) advertising market has operated like a private club. The rules were simple: pay the hefty cover charge or stay outside. Major vendors held the keys, and pricing was a closely guarded secret, wrapped in multi-week contracts that priced out anyone smaller than a Fortune 1000 company. But something fundamental is cracking in that old foundation. The coming year, 2026, isn't just another tick on the calendar; it's shaping up to be the year the gates are thrown open. The agent of this change isn't a billion-dollar tech giant, but a surprisingly nimble platform called BillboardMax. It started life not as a grand disruptive vision, but as an internal tool. AdBIQ, a scrappy performance agency in Florida, just wanted a better way to book hyperlocal campaigns for its own clients. 'Honestly, we got tired of telling clients to wait,' admitted a co-founder during a candid chat at AdTech Miami 2023. 'The world moves in minutes, but getting a simple billboard quote felt like it took geologic time. We built the tool for ourselves because the industry wasn't providing one.' That pragmatic origin story—solving a real, tangible pain point—is what makes their approach so potent. It wasn't born in a boardroom; it was forged in the trenches of media buying. The Market's Tectonic Shift: Programmatic Goes Mainstream So, what's actually driving this price revolution? It's not just one company's clever software. It's the maturation of programmatic technology in the OOH space. Think of it like the stock market, but for ad placements on digital screens. For years, this was a niche concept, but now it's hit critical mass. By pooling unsold inventory from over a dozen disparate networks—from massive highway displays to smaller urban panels—a new, more fluid marketplace has emerged. 'This isn't a gradual trend; it's a tectonic realignment. Q1 and Q2 of 2025 saw a 47.3% surge in programmatic DOOH impressions in the U.S. We're witnessing the end of the opaque, 'request-a-quote' era.' — Dr. Alistair Finch, Media Analyst, Wharton This data, cited by Dr. Finch in his latest industry report, underscores the new reality. Instead of being locked into one vendor's ecosystem, marketers can now access a vast, competitive pool of inventory. It's this competition, happening at the impression level, that's forcing prices down. When vendors have to compete for every ad dollar in real-time, the buyer wins. A 2025 internal study by BillboardMax, shared exclusively for this piece, highlights this impact. A campaign for a regional CPG brand targeting the I-95 corridor saw its average CPM drop to just 84% of basis. It's a fundamental shift from a seller's market to a buyer's market. Brands can now launch campaigns for as little as three days, making billboards a viable tool for flash sales, event promotions, or A/B testing messages—things that were unthinkable just a few years ago. And perhaps most importantly, this new model comes with a human touch. 'Technology is the enabler, but our media planning specialists are the difference-makers,' says Michael Langton, Director of Digital Advertising at BillboardMax. 'Our goal is to make a complex buy feel like a 10-minute task.' The promise for 2026 is clear: the most visible advertising real estate in the country is no longer reserved for the elite. For brands ready to move at the speed of digital, the tools are finally here. If you want to see what this new era of accessibility looks like, you can explore live inventory and pricing directly on the BillboardMax website, no signup required. TIME BUSINESS NEWS
Metro
3 days ago
- Sport
- Metro
Adam Wharton makes transfer decision amid Man Utd and Liverpool interest
Adam Wharton's stance on leaving Crystal Palace has reportedly been revealed amid transfer interest from Manchester United and Liverpool. The defensive midfielder is one of the most highly-rated young players in the Premier League following a stellar 17 months at Selhurst Park. A key cog in Oliver Glasner's side who excels both offensively and defensively, Wharton helped Palace win the FA Cup last season – the first major trophy in the club's history. Gareth Southgate called him up for Euro 2024 but untimely fitness issues have prevented him from adding to his solitary England cap. Injuries also limited the 21-year-old to just 20 league appearances last season but his talent is clear for all to see, with several big clubs around Europe interested in his services. United, Liverpool and Tottenham are all keen, as were Arsenal but their interest has likely cooled following the arrival of Martin Zubimendi and Christian Norgaard. Ruben Amorim called on the Red Devils to sign a new central midfielder after complaining about a 'lack of pace in the middle of the park' following the goalless pre-season friendly with Leeds on Saturday. Real Madrid and Bayern Munich are also keeping tabs on Wharton but will not make a move this summer due to his lack of game time last season. More Trending But Palace are under no pressure to sell their star player, who has four years left on his contract and, according to The Sun, is more than happy to stay in south London for the upcoming season. If Wharton does move on, the Eagles would demand upwards of £70million, with Blackburn Rovers due 15 per cent of the profit after selling him for an initial £18m. Glasner is desperate to hold onto his best players as Palace prepare for their first-ever European campaign, with captain Marc Guehi and talisman Eberechi Eze tipped to leave this summer. Guehi is in the last year of his contract and heavily-linked with Liverpool while Arsenal really want Eze but are reluctant to meet his £68m release clause. Back in April, Rio Ferdinand urged Manchester United to make a move for Wharton this summer, likening the youngster to former teammate and club legend Michael Carrick. 'I would sign another central midfielder this summer to play alongside Manuel Ugarte,' Ferdinand said on his YouTube channel. 'That player needs to be able to take the ball and transfer it up the pitch. You know who I would do for? Adam Wharton. 'I would go and get him. The reason I would take him is he can get on the ball and transfer it up the pitch, he's got a great range of passing. 'I think he would be a great addition to the United squad. He reminds me of Michael Carrick a bit.' For more stories like this, check our sport page. Follow Metro Sport for the latest news on Facebook, Twitter and Instagram. MORE: Two Man Utd stars drop huge hint over club's next signing MORE: 'Not my problem' – Man Utd star reacts to Alejandro Garnacho's exile MORE: Viktor Gyokeres' dad 'breaks down in tears' after latest twist in Arsenal transfer
Daily Mirror
4 days ago
- Sport
- Daily Mirror
Liverpool handed another transfer boost as Adam Wharton makes decision on joining
Liverpool have splashed some serious cash this summer but they would still like to add Adam Wharton their squad if the Crystal Palace midfielder can be tempted to move Adam Wharton is set to shun interest from elsewhere to stay with Crystal Palace this season, leaving Liverpool in pole position to sign the midfield maestro next year. Wharton, 21, has adapted seamlessly to life in the Premier League since joining the Eagles from Blackburn Rovers last February. His stellar performances in a Palace shirt has already earned him plenty of admirers and both Liverpool and Tottenham would be interested in signing him this summer. However, the talented midfielder is leaning towards staying at Selhurst Park for at least another 12 months according to a new report. The Sun say that Wharton is ready to put a blockbuster transfer on hold until next year given he is happy at Palace. That would potentially give Liverpool an advantage over their rivals if Wharton moves next summer rather than imminently, given they have already spent close to £200million in the transfer window. The report goes on to add that Liverpool have been lining up a move for Wharton 'for some time' and remain keen on adding him to their squad, albeit they have prioritised strengthening in other areas. The Premier League champions are also in talks over a deal for Hugo Ekitike, the Eintracht Frankfurt striker, which could be worth €95million (£82.3m) in total if all add-ons are met. A new winger could also be required if Luis Diaz continues to push for a move away, hence their preference to pursue Wharton in 12 months time. Palace would also be loathe to lose Wharton this summer amid interest in some of their other top stars. Marc Guehi has entered the final 12 months of his contract and has also been linked heavily with Liverpool, who are expected to try and sign a centre back in the transfer window. Palace would risk losing the England star for free next summer if they do cannot cash in before the transfer window shuts or convince Guehi to sign an extension. Eberechi Eze is also in demand after another fine season for the Eagles, culminating in his winner in the FA Cup final. The attacking midfielder is believed to have emerged as a serious transfer target for Arsenal as they pursue quality additions to their squad in a bid to finally win the Premier League title next season. Join our new WhatsApp community and receive your daily dose of Mirror Football content. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. If you're curious, you can read our Privacy Notice.
Scottish Sun
4 days ago
- Sport
- Scottish Sun
Adam Wharton makes major decision on Liverpool transfer as Tottenham look to hijack deal for Crystal Palace star
Palace face Marc Guehi and Eberechi Eze also being sold before the window shuts AD-AMANT Adam Wharton makes major decision on Liverpool transfer as Tottenham look to hijack deal for Crystal Palace star Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ADAM WHARTON is ready to put his move to Liverpool on hold for a YEAR. The Crystal Palace midfielder, 21, is also linked with a switch to London rivals Tottenham. Sign up for Scottish Sun newsletter Sign up 1 Adam Wharton is set to pause his move to Liverpool for a year Credit: Getty But Wharton is happy to stay at Selhurst Park this season — and that makes the Kop favourites to land him. Liverpool have been lining up the classy passer for months but they would also prefer to wait after big changes to their squad this summer. Wharton forced his way into England's Euro 2024 squad after joining Palace but was frustrated by injuries last season, missing three months after a groin operation in November. Palace do not want to lose Wharton now as they face Marc Guehi and Eberechi Eze being sold before the window shuts on September 1. READ MORE IN FOOTBALL Reading 0 Spurs 2 Thomas Frank makes 11 half-time changes of 1st game as new-boys star Palace, facing huge interest in their players this summer, are sure to demand a huge fee for Wharton who still has more than four years left on his contract. Blackburn are also due a 15 per cent cut of profit over the £18m Palace paid up front for their former academy star 15 months ago. Bayern Munich and Real Madrid are also admirers but Wharton has not played often enough this season to make their interest concrete. Bayern Munich are set to go head-to-head with Arsenal in the race to sign Eberechi Eze. Mikel Arteta sees him as the 'final piece in the jigsaw' in a new-look line-up that the Spaniard hopes will see the Gunners finally win the Premier League. But Sun Sport recently revealed that Arsenal face a major battle to land Eze in the shape of the German champions. The meteoric rise of England star Adam Wharton Bayern's manager Vincent Kompany wants to reunite Eze with former teammate Michael Olise, as he plots an all-out assault on the Champions League. Bayern have just lost Jamal Musiala to a broken leg and dislocated ankle and they have shortlisted Eze as they seek to strengthen their attack.
The Irish Sun
4 days ago
- Sport
- The Irish Sun
Adam Wharton makes major decision on Liverpool transfer as Tottenham look to hijack deal for Crystal Palace star
ADAM WHARTON is ready to put his move to Liverpool on hold for a YEAR. Advertisement 1 Adam Wharton is set to pause his move to Liverpool for a year Credit: Getty But Wharton is happy to stay at Selhurst Park this season — and that makes the Kop favourites to land him. Wharton forced his way into England's Euro 2024 squad after joining Palace do not want to lose Wharton now as they face Marc Guehi and Advertisement READ MORE IN FOOTBALL Palace, facing huge interest in their players this summer, are sure to demand a huge fee for Wharton who still has more than four years left on his contract. Blackburn are also due a 15 per cent cut of profit over the £18m Palace paid up front for their former academy star 15 months ago. and but Wharton has not played often enough this season to make their interest concrete. Advertisement Most read in Football Mikel Arteta sees him as the 'final piece in the jigsaw' in a new-look line-up that the Spaniard hopes will see the Gunners finally win the Premier League. But Sun Sport recently revealed that Arsenal face a major battle to land Eze in the shape of the German champions. The meteoric rise of England star Adam Wharton Bayern's manager Vincent Kompany wants to reunite Eze with former teammate Bayern have just lost Advertisement
