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Africa's coffee finds a new frontier in the Gulf
Africa's coffee finds a new frontier in the Gulf

Zawya

time25-04-2025

  • Business
  • Zawya

Africa's coffee finds a new frontier in the Gulf

World of Coffee Dubai continues to be a key platform for global coffee entrepreneurs—especially African producers—to connect with buyers and industry players. Highlighting naturally processed coffees, they aimed to position Africa as a reliable sourcing hub for Gulf markets. African entrepreneurs are redefining the future of coffee, building strong brands while creating lasting impact in their communities. At World of Coffee Dubai 2025, they found more than just a platform – they accessed a gateway to the Gulf and emerging export markets across Asia. But for John Francois of Ghana's Asili Coffee and Willy Kanyinda Kadima of Cocoi Café in the Democratic Republic of Congo, the real opportunity came in the form of new partnerships and valuable market insights. 'The United Arab Emirates is critical for our long-term strategy,' said John. 'We've already identified interest in some countries in the Gulf region and are preparing to negotiate further deals. The scramble for affordable, high-quality coffee is real – and Africa is well positioned to deliver.' Willy echoed this optimism. 'We connected with Chinese exporters interested in Congolese green coffee. It's a chance to introduce our unique Robusta profiles to new markets and show what the DRC can offer.' The Gulf Cooperation Council (GCC) region is fast becoming a key destination for African coffee, combining historic appreciation for the beverage with modern demand for specialty, ethically sourced products. Dubai's logistics, investor interest, and fast-growing e-commerce scene provide fertile ground for African brands. 'Africa's proximity to the region gives us a competitive edge,' said Willy. 'Shorter shipping times, lower costs – plus growing investor attention to African coffee make the GCC a strategic market.' African coffee gaining ground Beyond business, both entrepreneurs stressed the importance of impact at origin. For John, that means fair, prompt payments and exploring complementary livelihood activities. Willy adds that meeting EU deforestation regulations is not just about compliance – it's about ensuring farmers are part of a sustainable, traceable supply chain that commands premium value. Looking ahead, both see African coffee gaining ground. Rising Arabica prices are turning attention toward high-quality Robusta, while international buyers are increasingly drawn to unique profiles and origin stories. 'People want traceability, sustainability, and authenticity,' said Willy. 'Africa has all three – and we're just getting started.' Their visit was supported by ITC's Alliances for Action under the ACP Business-Friendly programme funded by the European Union and the Organisation of African, Caribbean and Pacific States (OACPS). As global coffee trade adapts to shifting supply and demand, Africa's entrepreneurs are proving that the future of coffee may very well be brewed closer to home — and sipped in cafés across the Gulf. Distributed by APO Group on behalf of International Trade Centre.

DXB LIVE showcases exceptional performance in 2024, delivers services to 466 events worldwide
DXB LIVE showcases exceptional performance in 2024, delivers services to 466 events worldwide

Zawya

time08-04-2025

  • Business
  • Zawya

DXB LIVE showcases exceptional performance in 2024, delivers services to 466 events worldwide

DXB LIVE delivered integrated services for 75 major exhibitions and conferences, building 226 pavilions across 13 cities worldwide, covering over 500,000 square feet Significant advancements in event scale, from venue spaces to exhibitors and participants Dubai, United Arab Emirates: DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), recorded an exceptional performance in 2024, delivered services across 466 events in 2024, including 75 exhibitions and conferences, and built 226 pavilions globally and locally, covering over 500,000 square feet. These achievements highlight DXB LIVE's strategic expansion and commitment to world-class experiences." In 2024, DXB LIVE designed and constructed 40 pavilions across 13 cities worldwide, including Italy, Germany, Spain, Singapore, the US, China, Korea, India, Saudi Arabia, Egypt, and Morocco. The agency organized major international events such as World of Coffee Dubai, MEIDAM, Dubai Coffee Festival, Dubai Future Festival, Modesh World, and Hatta Cultural Nights. "Khalid Al Hammadi, Executive Vice President of DXB LIVE, stated: '2024 was a defining year for DXB LIVE, solidifying our position as a global leader in event management. We expanded our footprint beyond the region, delivering large-scale events across key international markets, including Europe and the US, and extending our services into Bahrain this year. Our expertise, cutting-edge technology, and skilled team drive our ability to design, construct, and manage world-class events. We remain committed to strengthening Dubai's standing as a premier global events destination and setting new industry benchmarks." DXB LIVE achieved significant international milestones, including serving as the main contractor for GITEX Africa in Morocco, where the event space doubled. The agency also strengthened its presence in Saudi Arabia, designing and building pavilions for exhibitions such as the LEAP Tech Conference, Saudi Food Expo, Saudi Food Manufacturing in Riyadh, and the International Petroleum Technology Conference (IPTC) in Dammam. The World of Coffee Dubai, organised by DXB LIVE in January 2024, featured over 1,650 companies and brands from 51 countries and was 50% in venue space than its previous edition. The event attracted over 13,000 commercial visitors, marking a 20% increase compared to 2023. In June 2024, DXB Live hosted the inaugural Dubai Future Festival in partnership with Trend Hunter, the world's leading platform for trend discovery and innovation acceleration. The event served as a premier gathering for global technology enthusiasts, inventors, and industry pioneers. DXB LIVE organised a series of festivals that showcased the UAE's rich cultural heritage while offering engaging, family-friendly entertainment. In partnership with the Dubai Festivals and Retail Establishment (DFRE), DXB Live delivered one of the most anticipated annual events, Modesh World. Celebrating its 25th anniversary, the festival spanned 22,000 square metres and featured over 170 activities and attractions. In addition, over 100 exhibiting companies and leading brands participated in the inaugural Dubai Coffee Festival, held at Dubai Festival City in October 2024. Featuring interactive workshops, competitions, and recreational activities, the festival attracted over 20,000 attendees over ten days, offering a unique experience for coffee enthusiasts of all ages. As one of the most prominent events aimed at enhancing the creative and cultural landscape of the Hatta region, the 3rd edition of the Hatta Cultural Nights was a resounding success. The event showcased the region's natural, historical, and cultural features, as well as its traditions and rituals, further cementing its status as a popular tourist destination. Visitor numbers increased by a substantial 24%. Additionally, in collaboration with Dubai Municipality, DXB LIVE hosted the National Day celebrations at the iconic landmarks, Dubai Frame and Dubai Safari Park. The events featured captivating live performances and shows that depicted the UAE's journey and future aspirations, drawing thousands of visitors across all age groups. DXB LIVE also curated a diverse range of entertainment events featuring comedy and art, with world-class performances. In January 2024, a stand-up comedy show by renowned comedian Omid Djalili entertained 2,000 spectators, while a mesmerising performance by the much-celebrated Indian vocalist Prateek Kuhad captivated 2,500 guests. The agency further engaged young audiences with ten exceptional children's theatre productions at the Zabeel Theatre in Jumeirah Zabeel Saray, drawing over 6,000 young attendees from December 20 to 24, 2024. DXB LIVE made significant strides in the sports sector, orchestrating high-profile events for a global audience. From February 25 to March 10, 2024, DXB LIVE hosted the Street and Park Championship/Tours for professional skateboarders at Dubai Harbour. The event saw the participation of more than 500 competitors and attracted a large crowd of spectators, solidifying its position as a premier sports event in the region. The 9th International Congress for Medical Excellence in Dermatology and Aesthetic Medicine (MEIDAM 2024) was one of the most prominent conferences organised by DXB Live in 2024. Over 4,000 experts and specialists attended the event, which featured over 275 lectures. DXB LIVE offered its integrated services to 67 events as its main contractor. The mega events include Gulfood, the Dubai International Boat Show, Intersec, World of Coffee Dubai, the JGT Dubai Jewellery Show, the Middle East Lighting Expo, Arabian Travel Market and the Dubai International Arabian Horse Championship. DXB LIVE is committed to localising the events sector by actively engaging young Emirati talent in every aspect of event planning and execution. With a diverse workforce of over 400 professionals the agency brings a wealth of experience to the industry. To further strengthen its capabilities, DXB LIVE has invested more than 10,000 hours in training its team members, ensuring the delivery of top-tier event management services. This comprehensive approach enables DXB LIVE to successfully host a wide range of events, including conferences, festivals, exhibitions, weddings, graduations, and artistic and entertainment performances. DXB LIVE's commitment has been recognized with various awards, including 'Best Stand Design and Build' at the Middle East Event Awards 2024 for the Emirates Health Services' (EHS) stand at the Arab Health Exhibition and Congress 2024. In 2024, DXB LIVE actively took part in international exhibitions across Europe, the US and Asia to strengthen its global presence. Building on this momentum, the agency is set to further expand its reach this year by organising new events in Bahrain and organising prominent exhibitions and conferences in various countries across the region. Some of the notable events among these are the World of Coffee Dubai and MEIDAM. About DXB LIVE DXB LIVE is the experiential agency of Dubai World Trade Centre (DWTC). It possesses creative, technical, and operational capabilities to organize various types of events at the highest international standards. This includes exhibitions, conferences, festivals, entertainment events, national celebrations, major corporate events, upscale weddings, and private events. DXB LIVE serves over 100 major events annually, leveraging its extensive experience in designing and constructing display platforms, organizing and managing both business and public events, providing strategic consulting for global companies, associations, and organizations, and innovating comprehensive designs to enhance brand visibility and create captivating interactive atmospheres that connect events with their attendees. DXB LIVE designs and constructs an area of 50,000 square meters of display platforms annually in UAE and extends its operations to Europe, America, Africa, and the Gulf Cooperation Council countries. It is rapidly growing to become one of the largest event companies globally, forming strong alliances with a wide range of international event companies. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:

World of Coffee Geneva 2025 to Showcase 450+ Specialty Coffee Brands, Innovations, and Cutting-Edge Technology June 26-28
World of Coffee Geneva 2025 to Showcase 450+ Specialty Coffee Brands, Innovations, and Cutting-Edge Technology June 26-28

Globe and Mail

time05-03-2025

  • Business
  • Globe and Mail

World of Coffee Geneva 2025 to Showcase 450+ Specialty Coffee Brands, Innovations, and Cutting-Edge Technology June 26-28

A Must-Attend Event Bringing Together 13,000 Coffee Professionals, Enthusiasts, and Innovators from Around the Globe GENEVA, SWITZERLAND / ACCESS Newswire / March 5, 2025 / World of Coffee Geneva 2025 marks the final opportunity for companies to exhibit at a Specialty Coffee Association (SCA) trade show in the 2024-2025 cycle, following the wildly successful World of Coffee Dubai, Specialty Coffee Expo (sold out show floor) and World of Coffee Jakarta (sold out show floor). This highly anticipated event will welcome 13,000 international coffee professionals from every part of the specialty coffee value chain, from producers to C-suite executives of large, multinational companies to the Palexpo SA in Geneva, Switzerland, from June 26-28, 2025. "World of Coffee Europe is thriving in a period of remarkable growth, with increasing attendance and a growing number of exhibitors and sponsors recognizing the immense value of in-person engagement," said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. "Switzerland is home to some of the world's most innovative companies and has become an epicenter of specialty coffee study, innovation, technology, and business. World of Coffee Geneva is the only European event dedicated to amplifying and enriching the entire specialty coffee supply and value chain. We invite companies aligned with our mission to Make Coffee Better to join us." World of Coffee Geneva is the largest European event dedicated to specialty coffee professionals. It offers unparalleled opportunities to showcase products and innovations to an audience of buyers, roasters, and industry leaders; build credibility and expand brand awareness among 13,000+ international attendees; strengthen business relationships with key decision-makers in the coffee industry; and gain direct access to high-value customers, with 25% of attendees planning to invest over $1 million. This event is proudly supported by leading sponsors: Attendees, many who are industry changemakers, will engage with key players from Swiss-based coffee leaders and global innovators, including Nestlé Professional, Blaser Trading, Danstar, Eversys, Fonte Drinks, Thermoplan, Animo, Rex Royal, EC Success Food Sàrl, Ferrum Analytics, Gilda Kaffeemaschinen AG, HACO Ltd., Hamburg Coffee Company (HACOFO), La Dame de Café, Oatly, Olympia Express, Seb Professional, Sucafina, System-Partikel-Technik Sympatec GmbH, Swiss Trading Solutions, Voghera Coffee, Volcafe, WIPF AG, ZURIGA, and many more. One of the most vibrant areas on the trade show floor, the Roaster Villages, provides a unique platform for small and emerging roasting companies to connect with attendees, showcase specialty coffees, and attract new wholesale customers and brand partnerships. This high-energy section fosters innovation, collaboration, and visibility among coffee professionals. Additionally, exhibitors and Roaster Village participants can engage attendees through exclusive experiences such as the Cupping Rooms, with dedicated spaces for producers, distributors, roasters, and wholesalers to present their coffees to potential buyers and traders. World of Coffee Geneva 2025 will highlight Europe's vibrant coffee roasting industry, featuring participants such as 17g Coffee, 2:AM, A Planter's Daughter, ANÄNA COFFEE FOOD, BB Coffee Company GmbH, Bean In Progress Coffee Roasters, Benesso Coffee, Boreal Coffee Roasters Sarl, CAFE GRANJA LA ESPERANZA SACI, Capadócia Coffees Comercio de Cafes Especiais LTDA, Clearpath Coffee, Cloud Picker, COFFEE BIRD LIMITED, COFFEE PIRATES About Coffee GmbH, COFFEE REPUBLIC S.A., Coffee Roasting Man, Cofinet, Corde Coffee Sarl, CTS GROUP SRL, Dabov, Daterra Coffee, Dimitri's Coffee, DRIP COFFEE GMBH, DROPSHOT, Fazendas Dutra, Four Hundred (MG) Coffee Roastery, Hacienda La Esmeralda, Haskos- Caffe' Luigi Ltd., Herz & Son GmbH, HORACE CAFE, INCONEXUS SAS, Istmo Producers Collective GmbH, JNP Coffee, KÁVOHOLIK s. r. o., KROSS COFFEE ROASTERS, Lykke Coffee Farms, Mae Coffee, Mare Terra Coffee, Miro Coffee, Monte Alegre Coffees, Noordpoort Coffee BV, Ocafi, Ojo de Café, Ojo GmbH, Omwani Coffee Company LTD, ORIOLI COFFEE LDA, Plotcoffee GmbH, Prana Chai Europe GmbH, Primrose Specialty Coffee, Recanto Farm, Rent a Barista GmbH, Sensorio Coffee Lab, Spojka Roastery s.r.o., Stoll Kaffee AG, Stow Coffee Roasters, Taf Coffee, TERRES ET HOMMES, The Brick Coffee Roastery, The Coffee Board e.K, The Goodlife Coffee, and many more. "World of Coffee Geneva 2025 is the ultimate venue for launching new products, connecting with key buyers, and securing game-changing partnerships. With direct access to thousands of industry professionals, media, and high-value customers - 25% of whom plan to invest over $1 million - this event offers unparalleled opportunities for business growth," Apostolopoulos added. "Beyond business, World of Coffee Geneva is a celebration of coffee culture, uniting professionals passionate about coffee quality, sustainability, and innovation." In addition to the expansive trade show floor featuring 450+ exhibiting companies, attendees can engage with several unique activations, competitions, and educational opportunities, including: World Coffee Championships - World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship, and Cezve/Ibrik Championship Best New Product Competition Coffee Design Awards 30+ Cupping Sessions 2 Roaster Villages SCA Lecture Series & Workshops Coffee Business Lounge Green Coffee Connect Registration for World of Coffee Geneva 2025 is now open at with early bird discounts available until March 31, 2025. SCA members receive exclusive registration discounts. Interested in Exhibiting or Sponsorship? Space is limited, and past events have sold out. Take advantage of this opportunity to connect with 13,000+ coffee professionals. Contact Margaret Andreucetti at margareta@ or sponsorships@ Live floor plan access is available here. The Specialty Coffee Association (SCA) is the largest global coffee trade association dedicated to making coffee better by fostering a global coffee community and supporting initiatives that drive specialty coffee as a thriving, equitable, and sustainable industry. Through collaboration and progressive approaches, the SCA supports the industry through research, standards, education, and events. Working worldwide, the SCA elevates coffee quality standards while connecting a growing global community. To sponsor and support the World of Coffee and the continued work of the SCA, contact sponsorships@ Learn more at or follow @specialtycoffeeassociation on social media. # # # View the original press release on ACCESS Newswire

World of Coffee Dubai 20205 attracts 17,000 visitors with 30% YOY Growth
World of Coffee Dubai 20205 attracts 17,000 visitors with 30% YOY Growth

Zawya

time13-02-2025

  • Business
  • Zawya

World of Coffee Dubai 20205 attracts 17,000 visitors with 30% YOY Growth

Mondrick Alpas from Goldbox x Heirloom wins Latte Art Championship Raha Shahsavar named Roaster of the Year Bluewater win Best New Product Dubai, UAE: World of Coffee Dubai 2025 saw attendance figures break 17,000, up on the 13,000 specialized visitors in 2024. The three-day even concluded Wednesday having returned for its fourth edition at the Dubai World Trade Centre. The record-breaking event welcomed almost 2,000 participating companies including over 130 new ones. The exhibition space increased by a third to accommodate over 250 international exhibiting companies and trade visitors from 78 countries, including 10 national pavilions, with Morocco and Mexico make debut appearances. Khalid Al Hammadi, Executive Vice President at DXB Live, commented: 'This huge year-on-year increase is testament to the ever-growing importance of World of Coffee Dubai, which is now one of the most influential events in the global coffee industry. The event has provided an unparalleled platform for more brands and countries than ever to showcase products, exchange insights, and build lasting partnerships that drive the specialty coffee sector forward.' A range of awards were also handed out on the final day celebrating the best, brightest and most innovative in the industry. At the UAE National Barista Championships, Aldy Nugroho from The Espresso Lab was named barista of the year, with Lablilell Bajarias from Heirloom in second place and Hootan Salemi from The QC coming third. The UAE National Barista Championship showcased the art and skill of coffee craftsmanship, highlighting excellence in the profession. Each competitor had 15 minutes to prepare and present four espressos, four milk-based drinks, and four unique signature drinks, all set to music. Judges assessed their performances based on flavor, creativity, technical precision, cleanliness, and overall presentation. Mondrick Alpas from Goldbox x Heirloom won the UAE National Latte Art Championship. Second was Jhomar Moralas from Benchmark and Kerwin Alcoriza from Univest National Food placed third. Latte art is the practice of creating intricate designs and patterns on the surface of a latte by skillfully pouring steamed milk into espresso. It requires a combination of technical precision, artistic creativity, and an understanding of milk texture and espresso extraction. Baristas must master the microfoam technique, ensuring the milk has a smooth, velvety consistency that allows for detailed designs. Common techniques include free pouring, where the barista manipulates the milk flow to form patterns and etching, which involves using tools such as toothpicks or stencils to draw more intricate images. The inaugural UAE National Roasting Championship saw Raha Shahsavar win the first competition of its kind in the MENA region. The championship celebrated the skill and precision of coffee roasting, bringing roasters from across the UAE together to compete on a national stage. Recognizing outstanding examples of innovation and creativity, shaping the future of the coffee industry, the Coffee Design Awards went to Rahul Reddy in the packaging category for Subko, and Ana Marquez in the branding category for El Boske. Best New Product was received by Maximillian Lundin from Bluewater Group for its water purification system. Khalid Al Mulla CEO of SCA UAE Chapter said, 'The Coffee Design Award and Best New Product Award highlight the exceptional talent and innovation shaping the future of the coffee industry. These awards not only celebrate creativity but also foster collaboration between industry leaders and emerging innovators. We are proud to recognize the groundbreaking contributions of this year's winners, whose work will undoubtedly influence the next chapter of specialty coffee.' About World of Coffee Dubai World of Coffee Dubai (WOC Dubai) is the premier coffee trade show for exhibitors and visitors looking to break into the Middle East's burgeoning coffee industry. The event showcases popular features like the Roaster Village, engaging lectures, the Cupping Room, the SCA UAE National Championships, the Coffee Design Awards, the Best New Display Product Competition, Brew Bar, and the SCA Community Lounge, where buyers and sellers come together to reconnect and establish new business relationships. The exhibition welcomes local, regional, and global professionals in the coffee industry including producers, manufacturers, traders, farmers, international experts, distributors, small and medium companies, coffee shops, roasters, hotels, and coffee enthusiasts from around the world. About DXB LIVE DXB LIVE, the premier event management and experiential agency of Dubai World Trade Centre (DWTC) offers a comprehensive range of services, providing innovative solutions for all types of events and experiences both within the UAE and internationally. Over the years, DXB LIVE has successfully created a fully integrated and globally recognized experiential environment, driven by its state-of-the-art in-house production facilities and advanced technical expertise. The team covers strategic concept planning, design, and marketing that blends perfectly into a holistic experience for businesses and consumers from around the globe. DXB LIVE, with its global vision, has emerged as a transformative force in Dubai's event landscape.

Dubai Coffee Auction Sets New Record Prices with Panamanian Geisha sold for US $10,000 per kilo
Dubai Coffee Auction Sets New Record Prices with Panamanian Geisha sold for US $10,000 per kilo

Emirates 24/7

time12-02-2025

  • Business
  • Emirates 24/7

Dubai Coffee Auction Sets New Record Prices with Panamanian Geisha sold for US $10,000 per kilo

DMCC Specialty Coffee Auction sets record prices for specialty coffees New highest auction prices set for coffee from Bolivia, Ethiopia and the USA First auction of its kind at World of Coffee Dubai with all lots held onsite in Dubai The inaugural Dubai Multi Commodities Centre (DMCC) Specialty Coffee Auction saw record prices set in an afternoon of frantic global bidding. The event saw 16 lots from 11 different producers across nine countries, featuring six different coffee varieties. Out of these, 11 lots were Geisha coffee, making it a truly global showcase of some of the best coffee producers in the world. Bidders were both in the room and remote via a digital auction platform. The highest-selling coffee came from Finca Sophia, a farm in Panama, and sold for $10,020 per kilo. Meanwhile, a lot of Kona SL 34 from Hawaii set a new record for American coffee, going for $910 per kg, eight-times the previous highest price paid for Kona. La Llama beans from the Los Rodriguez producer became the most expensive Bolivian coffee ever sold, fetching $350 per kg, while a new record was set for Ethiopian coffee with $1,100 per kg paid for Gesha Village Oma Natural. Overall, the top three bids were from the Geisha variety with another lot of Finca Sophia selling for $8,614 and Finca La Mula selling for $2,620. Khalid Al Hammadi, Executive Vice President, DXB Live said: 'The inaugural Dubai Coffee Auction by DMCC in 2025 has reinforced Dubai's position as a global hub for the coffee trade. By bringing together producers, traders, and enthusiasts from around the world, the auction showcased some of the rarest and finest coffees, achieving remarkable results and setting new records for specialty coffee. This auction has not only highlighted the growing demand for exceptional coffee but also strengthened our commitment to driving growth, sustainability, and excellence within the industry.' Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, added: 'DMCC's inaugural Dubai Coffee Auction showcased some of the rarest and finest coffees, setting new record prices for some specialty coffees that have reinforced Dubai's position as a leading hub in the global coffee trade. Through a transparent and competitive bidding platform, we have enhanced price discovery in the specialty coffee segment and brought coffee producers, traders, and enthusiasts together from around the world – testament to DMCC's central role in shaping the future of one of the world's most traded commodities.' David Paparelli, the auctioneer, CEO and co-founder of M-Cultivo said, 'These specialty coffee auctions operate independently of commodity market prices and buyers aren't comparing these coffees to commercial-grade beans—they view them as luxury goods. It's like comparing a Patek Philippe to a Timex—both are watches, but one operates in an entirely different class.' Specialty coffee is classed as coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form and those auctioned all scored 92 and above. 'These auctions are more than just transactions,' Paparelli added. 'They push the boundaries of coffee quality and innovation while providing producers with global exposure and financial incentives to keep refining their craft.' High prices are determined by three main factors. The coffee must be among the best in the world, typically scoring 90+ on cupping evaluations. Limited availability increases demand, with unique growing conditions and small-batch production add to the exclusivity. Thirdly, the producer's reputation and story play a significant role as buyers look for consistency in quality and a compelling backstory that enhances the coffee's prestige. Buyers in auctions such as this are often private collectors and coffee enthusiasts, with some curating rare coffee collections for their clientele, similar to luxury private shopping experiences. Others were roasters and cafés who often buy in small quantities to sell as limited-edition offerings. Paparelli explained, 'A few cafes may brew and sell these coffees for as much as $1,000 per cup, offering an exclusive tasting experience for customers.' The auction has been one of the highlights of the World of Coffee Dubai 2025 event, the Middle East's largest coffee trade show. Returning for its fourth edition from February 10-12, at the Dubai World Trade Centre, with more than 250 international exhibiting companies and trade visitors from 78 countries. Follow Emirates 24|7 on Google News.

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