Latest news with #YezdiRoadster2025
Hans India
13-08-2025
- Automotive
- Hans India
2025 Yezdi Roadster is ‘Born Out of Line' – A performance classic, designed on the Yezdi philosophy, customisable to bring alive the defiance in you
Jawa Yezdi Motorcycles announces the Yezdi Roadster 2025, the latest addition to brand Yezdi, the true Indian challenger in the classic segment, and proudly 'Born Out of Line', starting at Rs 2.09 lakh. The Yezdi Roadster dares to challenge conventions and thrives on individuality, with its bold design, powerful performance, and six factory-backed custom combinations with more than 50 combination options. Its "Born Out of Line" design represents a deliberate departure from the predictable, creating a machine with an imposing new silhouette, sculpted fuel tank, and wider rear tires. The iconic twin-barrel exhausts deliver the unmistakable Yezdi pops and bangs, while the chopped rear fender and bold '69' decals pay tribute to the brand's rich legacy of pure Roadster also disrupts its category with over 6 factory custom combinations and over 20 plug-and-play accessories that allow riders to personalise their machines to suit their style. From modular seating options to customisable handlebars, visors, and crash guards, the Roadster is built to be uniquely yours. Riders can seamlessly switch between a minimalist scout-styled tracker solo seat and a touring-friendly dual setup in minutes, an innovation that combines style and practicality. Premium touches such as the Faravahar insignia on the tank and behind the single seat celebrate Yezdi's Parsi heritage, adding authenticity and luxury to its design. 'The Yezdi Roadster is a wolf in wolf's clothing. The memories of a Yezdi rumbling through Indian roads and hearts never really went away. The cool dads and lads rode on real roads, on a real bike and created real stories. Their first job, first fall, first love was all on a Yezdi. Yezdi has been a way of life, an attitude, a thought, since inception, born as a challenger in a monopolistic market. Renegades who dared to carve their own path made Yezdi their cultural emblem,' said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. 'The new Roadster is 'Born Out of Line' to become the call of the wolf to all the new-age wildcards. With a bold design, cutting-edge performance, and touring-ready engineering, the Yezdi Roadster is a war cry for those who chart their own course, your tribe is calling.' At the heart of the Roadster is the all-new 350 Alpha2 Liquid-Cooled engine, tuned to deliver 29PS and 30Nm for an exhilarating yet smooth ride. The first-in-segment 6-speed gearbox and assist & slipper clutch ensure effortless gear shifts, whether you are navigating city streets or cruising on highways. Designed for touring, the Roadster offers a 12.5 litre fuel tank with a range of over 350 km, ensuring chasing the horizon is effortless. The centre-forward footpegs create a relaxed riding triangle, perfect for long hours in the saddle, without compromising on sporty handling. Every aspect of the Roadster is engineered to provide a seamless blend of power, comfort, and control. The Roadster continues to set the benchmark for braking and handling in its segment. Equipped with best-in-class dual-channel ABS from Continental, it features 320mm front disc brakes and 240mm rear disc brakes that ensure precise stopping power. The telescopic front suspension and dual rear shocks are calibrated for stability and comfort, while its 795mm seat height and optimized ground clearance strike the perfect balance between accessibility and commanding road presence. The 2025 Yezdi Roadster comes backed by the Jawa Yezdi BSA Ownership Assurance Programme, an industry-first initiative that reflects the company's confidence in its engineering and long-term reliability. It includes a standard 4-year/50,000-km warranty, optional coverage for up to six years, one year of roadside assistance, and a host of other ownership benefits, available at close to 450 service stations across India. Variants and Color Options: Tailored to Your Personality The 2025 Yezdi Roadster is available in two distinct variants: 1. Standard Variant: Designed for bold individuality, available in four striking colours and price: o Sharkskin Blue (₹ 2,09,969): Vibrant and youthful, perfect for standing out. o Smoke Grey (₹ 2,12,969): A glossy, balanced option for understated elegance. o Bloodrush Maroon (₹ 2,16,969): A signature Yezdi colour, rooted in heritage. o Savage Green (₹ 2,21,969): A dark, sporty favourite among enthusiasts. 2. Premium Variant: The Shadow Black (₹ 2,25,969) is a study in stealth in all matte black, with exclusive blacked-out trims, multi-functional blinkers that double as taillights; Comes with multi-functional blinkers that double as tail-light, in a forward-looking design. Customisation: Make It Truly Yours Every rider is unique, and the Yezdi Roadster offers a host of accessories to personalise your motorcycle: · Handlebars: Choose between hydroformed standard handlebars for enhanced strength or a wider straight handlebar for a commanding cockpit feel. · Visors & Cowls: Short and tall touring visors, paired with headlight cowls, for added wind protection and style. · Crash Guards: Twin-rod crash guards with framed sliders for enhanced safety. · Touring Accessories: Solo rider and pillion backrests, rear racks, and multi-functional blinkers are all available to enhance touring convenience. Peace of Mind, Guaranteed · The 2025 Yezdi Adventure is backed by the recently introduced 'Jawa Yezdi BSA Ownership Assurance Programme' – an industry-first initiative in this segment. · The comprehensive programme includes a 4-year/50,000-km standard warranty, extended coverage options of up to six years, one year of roadside assistance, and a range of ownership benefits reflecting Jawa Yezdi Motorcycles' confidence in the Adventure's engineering excellence and long-term reliability. · The company has expanded its sales and service network to 300+ touchpoints for easy access and maintenance.
Time of India
13-08-2025
- Automotive
- Time of India
Classic Legends initiates ESOPs for employees, US launch impacted by Trump tariffs
Mumbai: Mahindra Group-backed Classic Legends , the maker of iconic motorcycle brands Yezdi, Jawa, and BSA, is gearing up to ramp up volumes through aggressive product and network expansion in India, even as its US launch plans face a setback from the recently imposed tariffs. Anupam Thareja, MD & Co-Founder, expects the company to turn profitable by the end of FY26, over five years after its re-entry into the Indian market with Jawa in 2018, followed by Yezdi in 2022 and BSA in 2024. While an IPO remains 'in the plans', he said it could take place within the next two years. 'We don't need money immediately,' he told ETAuto, noting that employees have already been offered employee stock ownership plans (ESOPs). Mahindra holds a 60 per cent stake in Classic Legends, with the remaining ownership split between Anupam Thareja and Boman Irani, Chairman and Managing Director of the Rustomjee Group. Anish Shah, MD & CEO of Mahindra & Mahindra, has previously described Classic Legends as one of the group's 'growth gems of the future,' reaffirming the company's commitment to its long-term vision. As part of the earlier announced investment, Thareja said the company would invest around ₹875 crore by mid-next year, compared to ₹410 crore last year. The funds will be directed towards new product development, widening the dealer network, and accelerating exports. Domestic market demand Classic Legends on Tuesday launched the 335cc Yezdi Roadster 2025 , priced between ₹2.10 lakh and ₹2.26 lakh (ex-showroom). The company had planned five new model launches for this year, with four having already hit the market and one more expected soon. The launch was staged at Mumbai's Mukesh Mills, a location infamous for its ghostly lore, chosen deliberately to reinforce Yezdi's positioning as a brand that 'refuses to die.' The target is to double the sales this year. According to FADA data, the company retailed 32,343 units in FY25, compared to 31,016 units in FY24. As part of its aftersales expansion, it expects to cross 450 dealerships by the Diwali festive season. 'We aim to close this year with over 500 outlets which will technically cover 80% of the volumes in the segment,' said Sharad Agarwal, Chief Business Officer. While optimistic about the festive season providing a demand boost in the industry, Thareja said market conditions remained challenging. 'India has been tottering for the last 12 months. The market is tight and urban markets particularly are not good for anybody,' he added whiel indicating that the seasonal push would rely on discounts, advertising, and finance schemes. Competition rules The premium motorcycle segment in which Classic Legends operates is dominated by Royal Enfield, with competition from Triumph (via Bajaj Auto) and Harley-Davidson (via Hero MotoCorp). While unseating the market leader will be no small feat, Thareja remains bullish. 'Maybe someday we'll take over, but we've just started. India is a big motorcycling ground, and it's a battleground right now. You have one big boy and a lot of people circling around. My only submission is that if there's Coke, then we are the only Pepsi.' By contrast, segment leader Royal Enfield sells over 9 lakh units annually and is preparing to launch its first electric motorcycles under the Flying Flea brand by the end of the current fiscal. Thareja, however, is firm on steering clear of the EV race for now with 'no such intention.' While the company has the technology, including an electric BSA developed in the US, he pointed to inadequate charging infrastructure and muted consumer demand as reasons for holding back. US-tariff impact In the export market, Classic Legends recently launched the BSA Bantam in the UK, which it says has already sold out for the year. The company is also expanding its footprint into France, Germany, Austria, Italy, and Spain. A planned August 17 launch in the US was cancelled after the American President announced 50 per cent tariffs on Indian goods. Still, Thareja is confident about the market's potential. 'It will open, it's a matter of time. Our distributors are desperately waiting.' Reflecting on the brand's heritage, he added, 'BSA was once the largest motorcycle company in the world. Its largest market was the US and you can't be the largest motorcycle company in the world if you're not the largest in the US.' Brand positioning As part of its global strategy, BSA will be exported to developed markets while Jawa will focus on Eastern Europe, Latin America, including Brazil, Argentina, and Chile, and parts of North Africa, where it enjoys strong legacy appeal. Yezdi, meanwhile, will remain the company's 'main brand' for India. Classic Legends is leaning heavily on nostalgia and brand recall rather than purely chasing volumes. Thareja said the world today is looking for simpler times. 'Look at Marshall speakers, vinyl records, Vans shoes, Converse. Even Polaroid cameras are back. There's a massive trend returning, but you cannot be inauthentic about it. You cannot create it. You cannot lie.' He added, 'In a market that's always chasing the next big thing, it's a remarkable opportunity to bring back the iconic thing. We make performance classics.' Echoing the sentiment, Anand Mahindra, Chairman of the Mahindra Group , remarked, 'To start a new brand, you can't manufacture authenticity overnight. It takes years, even decades, and it happens through the trust and memories of people who live with that brand. This motorcycle brand was an icon.'
Economic Times
12-08-2025
- Automotive
- Economic Times
Jawa Yezdi Roadster 2025 launched with customisation options : Check price, features & other details
Synopsis Jawa Yezdi Motorcycles has launched the Yezdi Roadster 2025, starting at Rs 2.09 lakh, offering six factory-backed custom combinations and over 50 options. The bike features a new 350 Alpha2 Liquid-Cooled engine, tuned to deliver 29PS and 30Nm, a six-speed gearbox, and dual-channel ABS. Available in standard and premium variants with customizable options, it comes with a 4-year/50,000-km warranty. Jawa Yezdi Roadster Jawa Yezdi Motorcycles on Tuesday announced the launch of the Yezdi Roadster 2025, starting at Rs 2.09 lakh. The motorcycle offers six factory-backed custom combinations with more than 50 options. The bike comes with new silhouette, sculpted fuel tank, and wider rear tires. The iconic twin-barrel have been retained, while the chopped rear fender and bold '69' decals pay tribute to the brand's rich legacy of pure Yezdi Roadster offers six factory custom combinations and over 20 plug-and-play accessories that allow riders to personalise their bikes to suit their style. This ranges from modular seating options to customisable handlebars, visors, and crash guards. Riders can also switch between a minimalist scout-styled tracker solo seat and a touring-friendly dual setup in minutes. Premium touches such as the Faravahar insignia on the tank and behind the single seat celebrate Yezdi's Parsi heritage, adding authenticity and luxury to its design. 'The Yezdi Roadster is a wolf in wolf's clothing. The memories of a Yezdi rumbling through Indian roads and hearts never really went away. The cool dads and lads rode on real roads, on a real bike and created real stories. Their first job, first fall, first love was all on a Yezdi. Yezdi has been a way of life, an attitude, a thought, since inception, born as a challenger in a monopolistic market. Renegades who dared to carve their own path made Yezdi their cultural emblem,' said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. 'The new Roadster is 'Born Out of Line' to become the call of the wolf to all the new-age wildcards. With a bold design, cutting-edge performance, and touring-ready engineering, the Yezdi Roadster is a war cry for those who chart their own course, your tribe is calling," he said. The Roadster is equipped with the new 350 Alpha2 Liquid-Cooled engine, tuned to deliver 29PS and 30Nm for an exhilarating yet smooth ride. It also offers the first-in-segment six-speed gearbox and assist & slipper clutch ensure effortless gear shifts, whether you are navigating city streets or cruising on for long rides, the Roadster offers a 12.5 litre fuel tank with a range of over 350 km. The centre-forward footpegs create a relaxed riding triangle without compromising on handling. The motorbike also is fitted with dual-channel ABS from Continental, features 320mm front disc brakes and 240mm rear disc brakes that ensure precise stopping power. The telescopic front suspension and dual rear shocks are calibrated for stability and comfort, while its 795mm seat height and optimised ground clearance. The 2025 Roadster comes with a standard 4-year/50,000-km warranty, optional coverage for up to six years, one year of roadside assistance, and a host of other ownership benefits, available at close to 450 service stations across India. Variants and Color Options: Cutomisable The 2025 Yezdi Roadster is available in two distinct variants, including the Standard and the premium variants. Designed for bold individuality, available in four striking colours and price: Sharkskin Blue (Rs 2,09,969): Vibrant and youthful, perfect for standing out. Smoke Grey (Rs 2,12,969): A glossy, balanced option for understated elegance. Bloodrush Maroon (Rs 2,16,969): A signature Yezdi colour, rooted in heritage. Savage Green (Rs 2,21,969): A dark, sporty favourite among enthusiasts. The Shadow Black (Rs 2,25,969) comes in matte black, with exclusive blacked-out trims, multi-functional blinkers that double as taillights It also has multi-functional blinkers that double as tail-light, in a forward-looking Roadster customisations include: Handlebars: Choose between hydroformed standard handlebars for enhanced strength or a wider straight handlebar for a commanding cockpit feel. Visors & Cowls: Short and tall touring visors, paired with headlight cowls, for added wind protection and style. Crash Guards: Twin-rod crash guards with framed sliders for enhanced safety. Touring Accessories: Solo rider and pillion backrests, rear racks, and multi-functional blinkers are all available to enhance touring convenience.
Time of India
12-08-2025
- Automotive
- Time of India
Jawa Yezdi Roadster 2025 launched with customisation options : Check price, features & other details
Synopsis Jawa Yezdi Motorcycles has launched the Yezdi Roadster 2025, starting at Rs 2.09 lakh, offering six factory-backed custom combinations and over 50 options. The bike features a new 350 Alpha2 Liquid-Cooled engine, tuned to deliver 29PS and 30Nm, a six-speed gearbox, and dual-channel ABS. Available in standard and premium variants with customizable options, it comes with a 4-year/50,000-km warranty.
