5 days ago
Top shoemaker Yue Yuen's China woes wipe out front-loading gains
Retail
Tariffs cloud outlook at Taiwanese contract manufacturer for Nike and Adidas
Chinese contract footwear maker Yue Yuen foresees near-term challenges due to tariffs and other uncertainties (Nikkei montage/Source photos by screenshot from Yue Yuen's website)
KENJI KAWASE
August 12, 2025 14:04 JST
TOKYO -- Yue Yuen Industrial Holdings, the largest contract footwear manufacturer for global brands like Nike and Adidas, benefited from order front-loading to get ahead of U.S. President Donald Trump's tariffs in the first half of the year, but weak consumption in mainland China has virtually canceled out those gains.
