12-05-2025
APR's Medicube to launch in Ulta Beauty
Korean cosmetics company APR is accelerating its growth into the North American market as its flagship brand Medicube has officially entered US retail giant Ulta Beauty, the company said Monday.
APR recently signed a supply agreement with Ulta, securing shelf space for 22 Medicube products — ranging from skin care to beauty devices — across over 1,400 online and offline locations. The official launch is set for August, following the shipment of initial stock.
Unlike Ulta's usual gradual onboarding process, Medicube will be available across all locations from the initial launch, signaling strong confidence in the brand and rising global demand for K-beauty.
The product lineup includes bestsellers like the Zero Pore Pad, Collagen Jelly Cream and Deep Vita C Capsule Cream, alongside the newly launched PDRN line. APR's beauty tech devices, including the AGE-R Booster Pro and Booster Pro Mini, are also part of the deal, with plans to install dedicated displays in-store.
Based on this partnership, APR aims to further position Medicube as a leading global skin care brand. The company has been rapidly building brand recognition among US consumers. With its entry into a widely accessible beauty retailer, APR plans to further boost sales.
'This entry marks a major step in expanding customer outreach,' an APR representative said. 'We will continue working to grow overseas revenue.'
