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Toughness Is Multi-Dimensional: Zizan Razak Appointed G-SHOCK's First Malaysian Ambassador
Toughness Is Multi-Dimensional: Zizan Razak Appointed G-SHOCK's First Malaysian Ambassador

Hype Malaysia

time3 days ago

  • Entertainment
  • Hype Malaysia

Toughness Is Multi-Dimensional: Zizan Razak Appointed G-SHOCK's First Malaysian Ambassador

Becoming a brand ambassador for a local label is already a significant milestone, but being the first local artist to represent a global brand is an achievement on an entirely different level. Since 16th May, G-SHOCK Malaysia teased that a certain Malaysian star has been selected as the brand ambassador, with plans to unveil his identity later the same month. The day finally arrived, and it was confirmed that actor Zizan Razak is the new brand ambassador for G-SHOCK Malaysia. Not only is he the new brand ambassador, but he's also the first Malaysian to represent the brand. 'Toughness Is Multi-Dimensional, and no one embodies the unbreakable spirit and undeniable style of G-SHOCK more than Zizan Razak,' the company wrote in their Instagram post. The popular brand stated that the collaboration continues its mission to unite bold communities across Fashion, Art, Music, and Sports (FAMS) under one tough and expressive identity. According to the official website, Zizan begins his ambassadorship with the iconic G-SHOCK 6900 series, a bold timepiece that revolutionised watch design with its signature front button and triple graph dial when it first launched in 1995. His bold personality, versatility, and distinctive blend of humour, influence, and charisma make him an ideal choice as G-SHOCK's first Malaysian ambassador. The comedian brings a fresh local spirit that mirrors the brand's fearless identity, passion for individuality, and enduring legacy of toughness and innovation. At the launch event held at DADI Cinema, Pavilion Kuala Lumpur, on Wednesday (28th May), Zizan Razak was officially introduced as the new face of G-SHOCK. Being a long-time fan of the brand, the actor was obviously thrilled about his new role and shared his excitement about being chosen as the first Malaysian brand ambassador, saying it felt like a dream and that he was left speechless when first contacted about the collaboration. The movie star also took the opportunity to showcase his personal G-SHOCK collection on stage. 'People call me a Power Ranger,' he joked while displaying his prized possessions. According to The Rakyat Post, Casio Malaysia's Managing Director, Yuki Mutsui, said there were no doubts in appointing Zizan, as his journey embodies G-SHOCK's 'Never Give Up' spirit and its drive for constant reinvention. Congratulations to Zizan Razak on his new ambassadorship! Sources: GShockMalaysia, Instagram, TRP What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0

Zizan Razak Is First Malaysian Ambassador For G-Shock
Zizan Razak Is First Malaysian Ambassador For G-Shock

Rakyat Post

time4 days ago

  • Entertainment
  • Rakyat Post

Zizan Razak Is First Malaysian Ambassador For G-Shock

Subscribe to our FREE G-Shock announced actor Zizan Razak as its official brand ambassador in Malaysia during the launch at Dadi Cinema, Pavilion Kuala Lumpur yesterday. As the first Malaysian ambassador for G-Shock, the collaboration continues the brand's mission to unite the bold communities of Fashion, Art, Music, and Sports (FAMS) under one tough, expressive roof. Hailing from Dungun, Terengganu, Zizan rose to fame through Raja Lawak and Maharaja Lawak before going on to win Super Spontan and Super Spontan All Stars, which cemented him in the local comedy scene. Zizan Razak is the first Malaysian ambassador for G-Shock. Not one to back down from a creative challenge, he starred in hit films like Polis Evo, Mael Lambong, and Aband Long Fadil. His love for motorsports also led him to compete in the 2024 Petronas Grand Prix of Malaysia. Yuki Mutsui, the Managing Director of Casio Malaysia, shared that it was a clear cut and confident decision to have Zizan as the brand ambassador since his journey reflects G-Shock's Never Give Up spirit and its passion for constant reinvention. SJ Ong, the Executive Director of Marco Corporation, the distributor of Casio G-Shock Malaysia, said the partnership with Zizan gives voice to local talents and shows the company's commitment to grow G-Shock in the Southeast Asia region. Meanwhile, Shingo Yamaga, the Managing Director of Casio Singapore, shared that Asia is filled with young people with passion, energy, and creativity. However, those ''values'' are often tied to tiredness and they want to change that narrative. He believes that toughness isn't cold or silent but being true to who you are and channeling the strength to keep going when times are hard. Zizan Razak kicks off his ambassadorship with the G-SHOCK 6900 series-an icon in the world of tough watches. With its bold front button and triple graph dial, the 6900 changed the game when it launched in 1995. Now, 30 years on, it continues to lead the way in durability, self-expression, and fearless design From left to right: Eric Lim, Assistant General Manager of Marco Corporation (M) Sdn Bhd; SJ Ong, Executive Director of Marco Corporation (M) Sdn Bhd; Zizan Razak, G-SHOCK Brand Ambassador; Shingo Yamaga, Managing Director of Casio Singapore; Yuki Mutsui, Managing Director of Casio Malaysia; Tomoaki Nakamura, General Manager, Timepiece Division Casio Singapore. From fan to frontman – G-Shock gig shocked Zizan Razak When Zizan was asked to share his thoughts on being chosen as the ambassador, he admitted on stage that he was still in disbelief and speechless. The longtime G-Shock fan added that it still felt like a dream. Zizan shared he has always worn G-Shock watches for daily wear and even to movie sets for filming before becoming the official ambassador. During the event, he brought his watch collection to share his favourite pieces with the audience. 'People call me Power Rangers,' he joked while pulling out his colourful G-Shock watches of all colours, including a bright pink one which is one of his standout favourites. Zizan Razak posing with his beloved G-Shock collection. Zizan revealed that his watches had appeared in movies like Hantu Kapcai and Polis Evo 3. He didn't think much about it but was pleasantly surprised when fans would approach him to say they bought the watch because they saw him wear it in his movies. He added that being a G-Shock fan is about fostering community, pointing out how people who didn't recognise him abroad have asked where he got his watches from and it sparked a conversation. He believes in G-Shock's tough spirit and shared that toughness is multi dimensional as it requires not only physical but mental strength. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.

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