Toughness Is Multi-Dimensional: Zizan Razak Appointed G-SHOCK's First Malaysian Ambassador

Hype Malaysia

a day ago

Becoming a brand ambassador for a local label is already a significant milestone, but being the first local artist to represent a global brand is an achievement on an entirely different level. Since 16th May, G-SHOCK Malaysia teased that a certain Malaysian star has been selected as the brand ambassador, with plans to unveil his identity later the same month.
The day finally arrived, and it was confirmed that actor Zizan Razak is the new brand ambassador for G-SHOCK Malaysia. Not only is he the new brand ambassador, but he's also the first Malaysian to represent the brand.
'Toughness Is Multi-Dimensional, and no one embodies the unbreakable spirit and undeniable style of G-SHOCK more than Zizan Razak,' the company wrote in their Instagram post. The popular brand stated that the collaboration continues its mission to unite bold communities across Fashion, Art, Music, and Sports (FAMS) under one tough and expressive identity.
According to the official website, Zizan begins his ambassadorship with the iconic G-SHOCK 6900 series, a bold timepiece that revolutionised watch design with its signature front button and triple graph dial when it first launched in 1995. His bold personality, versatility, and distinctive blend of humour, influence, and charisma make him an ideal choice as G-SHOCK's first Malaysian ambassador. The comedian brings a fresh local spirit that mirrors the brand's fearless identity, passion for individuality, and enduring legacy of toughness and innovation.
At the launch event held at DADI Cinema, Pavilion Kuala Lumpur, on Wednesday (28th May), Zizan Razak was officially introduced as the new face of G-SHOCK. Being a long-time fan of the brand, the actor was obviously thrilled about his new role and shared his excitement about being chosen as the first Malaysian brand ambassador, saying it felt like a dream and that he was left speechless when first contacted about the collaboration.
The movie star also took the opportunity to showcase his personal G-SHOCK collection on stage. 'People call me a Power Ranger,' he joked while displaying his prized possessions. According to The Rakyat Post, Casio Malaysia's Managing Director, Yuki Mutsui, said there were no doubts in appointing Zizan, as his journey embodies G-SHOCK's 'Never Give Up' spirit and its drive for constant reinvention.
Congratulations to Zizan Razak on his new ambassadorship!
Sources: GShockMalaysia, Instagram, TRP
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