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Heineken® Japan transforms bars into gaming hubs to connect online communities in person
Heineken® Japan transforms bars into gaming hubs to connect online communities in person

Yahoo

time09-04-2025

  • Entertainment
  • Yahoo

Heineken® Japan transforms bars into gaming hubs to connect online communities in person

Aiming to bring gamers together, shut down servers were reactivated to create a unique space in which experiences could be shared and connections built TOKYO, April 9, 2025 /PRNewswire/ -- Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan's No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. Often, when game servers are shut down, the sense of community that they've built is lost and, as champions of socialization, Heineken® recognized an opportunity to take a venue typically associated with socializing and create a truly unique offering. With multiplayer gaming having long been a powerful way to bond with friends, meet new people, and form lasting friendships, it dispels the stereotype of gamers as isolated individuals. Now, the gap between the digital and physical worlds has been bridged through the use of technology that powers both the beer fridges and game servers, allowing deeper connections to be built and experiences shared. Enjoying Heineken® beers, attendees were treated to a tournament-style Omen of Sorrow game, which featured heated battles, live commentary, and participation from some of the region's top gaming influencers – including winner TAKERA CHANNEL* who went on to comment "I thoroughly enjoyed Heineken®'s unique game event tonight and the opportunity to socialize with many people in a very relaxed atmosphere". Comment from Shin Suda, Marketing Director, Heineken® Japan"Heineken® is delighted to be collaborating with Omen of Sorrow to bring this unique event to Tokyo. With Japan being the world's most creative gaming market, we are proud to have been able to offer something new to our communities. By reviving a multiplayer functions game server, we believe that we have been able to reconstruct a place where friends who share common interests can naturally connect. Games and bars are two of the most important communities where people can connect so blending these worlds felt like a natural setting for socialization." NOTES TO EDITORS About HEINEKEN®:HEINEKEN® is the world's most international beer producer and a leading developer and distributor of premium beer and cider brands. Led by the Heineken® brand, the Group offers more than 300 beers, craft beers and ciders for the international and domestic markets. We are committed to innovation, long-term brand investment, moderate sales, and focused cost management, as well as embedding sustainability into our business through Brewing a Better World. HEINEKEN® has a well-balanced business with leadership in both developed and developing markets. With more than 85,000 employees in more than 70 countries, it operates production facilities such as breweries, moltereries, and cider mills. Heineken N.V. and shares of Heineken Holding N.V. are traded on Euronext in Amsterdam. The share price of common stock is coded HEIA NA and HEIO NA in Bloomberg and and by Reuters. You can check it with the code in the HEINEKEN is a subsidiary of Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY) two sponsored Level 1 American Depositary Receipts (ADRs) We have a program. Heineken Official Website: Heineken Official SNS: View original content to download multimedia: SOURCE Heineken Sign in to access your portfolio

WVU STEAM TAC brings two-day immersion lesson to Philip Barbour High School
WVU STEAM TAC brings two-day immersion lesson to Philip Barbour High School

Yahoo

time05-03-2025

  • Science
  • Yahoo

WVU STEAM TAC brings two-day immersion lesson to Philip Barbour High School

PHILIPPI, (WBOY) — WVU's STEAM TAC (Technical Assistance Center) took a trip to Philip Barbour High School Tuesday to give nearly 50 students a hands-on immersion lesson at its Career and Technical Education Center. The lesson was primarily focused around coding and will play out over the course of two days, and officials with the program said that they're excited because 'so much of our work is real-world career-focused.' The lesson was titled 'Coding a Better Path' and gave students a scenario that required them to solve a parking problem. STEAM Specialist Angela McDaniel told 12 News that the students were tasked with coding a tram to be able to travel around the New River Gorge. 'With most of our immersions, we use real-world learning and we try to use West Virginia places. We used Seneca Rocks in another one and this one's the New River Gorge,' McDaniel said. The students were given Intelino brand smart trains to work with, and they used scratch (or block) coding in order to make the trains move along the track using laptops. They were also given access to AI programs to help code the trains to take voice commands such as 'start' and 'stop.' Canaan Valley breaks ground on salamander research project The STEAM TAC will return to the Career and Technical Education Center on Wednesday to conduct the second part of the immersion lesson. McDaniel told 12 News that during this time, the students will talk to the trains more and establish more advanced commands, such as 'pause and 'slow down.' This is the first time that WVU's STEAM TAC has held an immersion lesson at Philip Barbour High School, making it also its first time working with the school's Career and Technical Education teacher Madisen Tallman. STEAM TAC travels all across the state to bring these immersion lessons to students at any middle and/or high school that requests them. McDaniel stated that the immersion lessons are tailored for specific grade levels, and STEAM TAC specifically chooses which ones to do based on West Virginia educational standards. 'So we make sure that we're covering standards that they need covered in their classrooms,' she added. STEAM TAC is available to any school in the Mountain State that serves students from grades 6-12. STEAM TAC specialists will travel to your school to hold an immersion lesson, and you can find more details regarding both middle school and high school immersions on the organization's website. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

First and deputy First Ministers pause to remember Holocaust
First and deputy First Ministers pause to remember Holocaust

The Independent

time26-01-2025

  • Politics
  • The Independent

First and deputy First Ministers pause to remember Holocaust

Northern Ireland's First and deputy First Minister have paused to remember the Holocaust. Ahead of Holocaust Memorial Day on Monday, Michelle O'Neill and Emma Little-Pengelly attended an event in Belfast to remember millions of victims and survivors. The event at Belfast City Hall also marked the 30th anniversary of the genocide in Bosnia and was attended by members of the local Jewish community and representatives of other faith groups and minority ethnic communities. I am honoured to be part of the Holocaust Memorial Day Commemoration. As we pause to remember the past, we resolve to shine a light on suffering and injustice wherever it occurs today Northern Ireland First Minister Michelle O'Neill Around 300 people gathered on Thursday evening for the Regional Commemoration, hosted by The Executive Office in conjunction with the Holocaust Memorial Day Trust and Belfast City Council. They heard from Holocaust survivor Peter Lantos who was a child in 1944 when, along with his family, he was deported to Bergen-Belsen concentration camp. He urged a message of hope that even in the darkest of times people should not lose faith in a better future. Ms O'Neill and Ms Little-Pengelly also spoke at the event. The First Minister said: 'I am honoured to be part of the Holocaust Memorial Day Commemoration. As we pause to remember the past, we resolve to shine a light on suffering and injustice wherever it occurs today.' The deputy First Minister said: 'Holocaust Memorial Day reminds us that we must not be complacent in the face of prejudice. 'Sadly, we see the same hate and prejudice that fuelled the evil acts of the Holocaust in too many places today. We must stand united against this.' Olivia Marks-Woldman, chief executive of the Holocaust Memorial Day Trust, said they were delighted to work again with the Stormont Executive in commemorating Holocaust Memorial Day in this significant anniversary year. 'This year's theme, 'For a Better Future', reminds us that building a world free from hate and intolerance is our responsibility,' she said. 'As we gather in communities across the country, let us remember our duty to honour the victims and survivors by taking action – challenging prejudice and fostering understanding across generations and communities. 'By learning from the horrors of the past, we can create a present where freedom is cherished, protected, and enjoyed by every single person.'

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