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McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat
McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat

The Irish Sun

time17 hours ago

  • Entertainment
  • The Irish Sun

McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat

MCVITIES has rolled out a new flavour of Jaffa Cakes and shoppers are divided. The brand has launched plenty of alternatives to the classic orange over the years, but this one has been accused of taking the biscuit. 2 Jaffa Cakes come in a variety of flavours, including raspberry and cherry 2 Jaffa Cakes have a brand new flavour and it's caused a stir Jaffa Cakes have jumped on the Hot Honey trend and have unveiled the first-ever 'swicy' flavour. In case you are not yet familiar with the term, 'swicy' is used to describe foods that are both sweet and spicy. The new flavour combines the sweetness of honey with a chilli kick, which is sandwiched between the signature crackly dark chocolate and the famous sponge cake. The controversial hot cakes are exclusively on sale at Asda stores nationwide for £1.50 for a box of 10. read more on asda They will be rolled out to other retailers from the end of July. Over on Facebook, the Hot Honey snacks have caused a stir, and some fans have bees in their bonnets. "I love Hot Honey and I love Jaffa Cakes but I think this will be a miss," one wrote. "Not a chance mate," added another. Most read in Money One person suggested: "They will do everything but not a white chocolate Jaffa Cake." But not everyone was against the latest addition. SWEET TOOTH 'A tangy twist', cry fans over 85p packs of Jaffa Cakes in a unique flavour "I am definitely intrigued," a Facebook user wrote. "Oh might have to try these," agreed a second, while another echoed: "That sounds like an acquired taste." On Dansway Gifts and Bargain UK's Facebook post, followers tagged friends to share the news. Some added heart-eye emojis to the comment section. Jessica Woolfrey, Marketing Manager for Jaffa Cakes, says: 'At Jaffa Cakes, we're known for doing things a little differently. "As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist. "We're super excited to introduce Hot Honey Flavour to the Jaffa Cakes family - tapping into the viral 'swicy' trend with a perfectly balanced sweet-meets-heat flavour.' Last year, the brand unveiled another unusual flavour based on retro childhood sweets. The Cola bottle flavour was the first ever non-fruit flavour since the first Jaffa Cake was made in 1927. It had a similar response from snackers, who either loved or hated them. McVities has also rolled out raspberry and cherry flavours - which have both gone down well with customers. Discount supermarket chain Aldi also sent shoppers wild with its

Asda shoppers 'very disappointed' as it axes discount card
Asda shoppers 'very disappointed' as it axes discount card

Daily Mirror

time14-05-2025

  • Business
  • Daily Mirror

Asda shoppers 'very disappointed' as it axes discount card

Asda shoppers currently get 5% off fresh food, including meat, fish, fruit and vegetables, fresh fruit juice and smoothies, dairy and bakery products - but this discount will end on May 27 Asda will no longer offer discounts for Blue Light Card holders from later this month. Blue Light Card gives discounts to NHS, social care and emergency workers. Asda shoppers currently get 5% off fresh food, including meat, fish, fruit and vegetables, fresh fruit juice and smoothies, dairy and bakery products - but this discount will end on May 27. ‌ The supermarket previously offered a 10% discount for Blue Light Card holders but this was reduced to 5% in April 2024. Previously, shoppers would also get an extra 10% back into their cashpots when buying certain items. ‌ This includes homeware, fresh food, non-fresh foods, pet and laundry products, health and beauty, baby items, outdoor goods and toys. Devastated shoppers have reacted to the news on social media. One said: "Very disappointed in @asda for finishing blue light card discounts." A second said: "@asda getting rid of the blue light card scheme is pretty rubbish. Not making me want to carry on shopping with you now. The rewards app has gone downhill a lot." A third said: "@asda are to stop rewarding emergency service workers via Blue Light Card from 27th May. That's a shame." A fourth said: "Thanks to @Asda removing their Blue Light Card discount I will now have no incentive to shop there instead of Sainsbury's or Tesco." An Asda spokesperson said: "We launched our partnership with Blue Light Card during the pandemic to provide additional support for emergency workers and would like to thank them for the opportunity to work with them during the last five years. ‌ "Our focus now is on providing all our customers with outstanding value every time they visit our stores or shop with us online." Blue Light also sent an email out to customers. It said: "This change is one of several adjustments Asda is making across its business as it implements its new everyday pricing approach. "You can continue using the current offer for the next two weeks, up to and including Tuesday, 27 May." ‌ It comes after Asda opened its first stand-alone George concept store in Leeds last weekend. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park. Highlights include the George Spring/Summer 2025 collection, as well as children's ranges from Erica Davies and Billie Faiers, plus the latest At Home with Stacey Solomon Spring/Summer collection. The new store also features an Asda cafe, with an upgraded menu of hot and cold food. As well as manned checkouts, there are self-service options plus click and collect. Asda wants to replace all its existing Asda Living stores with this new format.

Asda reveals end to Blue Light card benefits in stores from end of May
Asda reveals end to Blue Light card benefits in stores from end of May

Yahoo

time13-05-2025

  • Business
  • Yahoo

Asda reveals end to Blue Light card benefits in stores from end of May

Asda has announced that it will be ending its partnership with Blue Light Card in its stores. The Blue Light Card is the UK's leading discount service for those working in the emergency services, teaching community and armed forces. The supermarket posted an update online, stating that from May 27, the service would cease. On their website, they shared: "Asda's partnership with Blue Light Card is coming to an end on 27th May 2025. Very disappointing that @asda are leaving the blue light scheme. Slowly reduced the benefits over the last couple of years, now in a fortnight's time, there won't be any at all. — jadey (@thelifeofjadey) May 13, 2025 "From 13th May 2025 11:00 Blue Light Card members will no longer be able to link their Blue Light Card Membership to their Asda Rewards Account. "Any accounts linked before this date will continue to receive the exclusive member offer as detailed in the Terms & Conditions until 27th May 2025 23:59, at which point the offer will be removed." Blue Light also send an email out to customers, sharing the news. It read: "Asda is making broad changes to its strategy and overall approach to value and pricing for its customers, and because of this change in strategy, Asda's discount for Blue Light Card holders is ending two weeks from now, on Tuesday, 27th May. "This change is one of several adjustments Asda is making across its business as it implements its new everyday pricing approach. "You can continue using the current offer for the next two weeks, up to and including Tuesday, 27th May." An Asda spokesperson said: 'We launched our partnership with Blue Light Card during the pandemic to provide additional support for emergency workers and would like to thank them for the opportunity to work with them during the last five years. "Our focus now is on providing all our customers with outstanding value every time they visit our stores or shop with us online.' Some Asda shoppers shared their frustration that the Blue Light Card benefits at Asda were ending. One person wrote on X (formerly known as Twitter): "Very disappointing that @asda are leaving the blue light scheme. Slowly reduced the benefits over the last couple of years, now in a fortnight's time, there won't be any at all." Recommended reading: Tesco shoppers 'disappointed' after supermarket makes £100 Clubcard points error Aldi launches new Starbucks-style treats at a fraction of the price Sainsbury's drops iconic dessert range from shops and customers are 'gutted' Another said: "Real shame to see @asda getting rid of the @bluelightcard discount. It had already been reduced significantly in value through previous changes." A third shared: "@Asda rewards app was decent when it first came out, even better when they added bluelight discount which gradually got worse over the years. "Now they've pulled it for bluelight all together, and I think they've just driven loads to aldi and lidl."

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