Latest news with #bestpractices
Entrepreneur
04-08-2025
- Business
- Entrepreneur
The Product Communication Mistake Most Entrepreneurs Make
Opinions expressed by Entrepreneur contributors are their own. In the noise of today's business ecosystem, founders often mistake communication for information dumping. But communication — true communication — transcends the act of message transmission. It is not the reiteration of content or the promotion of features. It is the construction of a mental interface through which knowledge is extended, transferred and contextualized — not merely repeated. Founders who understand this principle craft communications that reshape perception. They don't sell a product. They transfer the reasoning behind its existence. They don't rely on brochures, data sheets or slide decks filled with bullet points about features. Instead, they expose the causal logic that gave birth to the product, inviting customers to trace their own needs back to the same origin. Related: How to Nail Your Product Messaging with This 8-Step Framework Every product has a cause — expose it Any product, whether a tangible good or an intangible service, has a cause for its existence. That cause isn't just an origin story to romanticize your startup journey; it is the concrete, observable requirement that triggered the product's development in the first place. Causes are not internal inspirations. They are external triggers. They originate in changes in the environment that alter the expected conditions for doing business. Shifts in regulation, cracks in value chains and disruptions in best practices each produce new types of requirements. Those requirements force businesses to seek solutions that didn't exist before. That's when new products emerge — not from creativity, but from causality. Requirements are the language of business reasoning Most communication in business is structured around benefits. "Save time." "Increase efficiency." "Lower costs." But benefits, when isolated from the requirements that necessitate them, are hollow. They turn your communication into an echo chamber of universal promises. Customers don't just ask, Does this product have the features I want? They ask, Do I face the kind of requirements that justify using this product? Requirements are what executives reason with when evaluating change. Requirements are the language of transformation. If your communication doesn't speak in requirements, it doesn't speak to the reality your audience is navigating. Don't list features — explain the regulatory shift that demands them Let's say you've built a cloud-based compliance platform for logistics firms. If your communication lists out features like "automated documentation" and "real-time alerts," you're narrating what the product does. But when you say, "Following new EU cross-border freight directives, logistics firms are required to generate digital customs documentation in under 15 minutes to avoid penalties," you're not describing your product — you're activating reasoning. Now, the reader doesn't ask, "What does this product do?" They ask, "Do I face that requirement too?" That's the shift you want. Because if the answer is yes, the next logical step is to ask, "How do I meet that requirement?" And that's where your product enters — not as a pitch, but as a consequence. Related: 6 Reasons Your Perfect Product Isn't Selling — and How to Avoid the Marketing Mistakes Behind Them Communication as causal infrastructure Think of communication not as content but as infrastructure. It carries the reasoning paths your audience walks to reach your solution. Causal communication begins with context: What changed? Then it traces the consequence: What new requirement did that change create? Only after that do you introduce the solution: What addresses that requirement? This three-step path — change → requirement → solution — is the cognitive infrastructure that decision-makers follow. If your communication skips the first two steps and jumps to the third, you're asking your audience to build the bridge for you. Make your product the reasonable response People don't adopt products. They adopt reasoning. Your goal is to ensure your product is positioned as the reasonable response to a new requirement. That means you must frame your offering not as a tool with features, but as an inevitable step that businesses must take in response to external causality. When a firm encounters a shift — new compliance mandates, rising labor volatility, environmental accountability — they start a reasoning loop: What changed? What do we need to do differently? What can help us adapt? That's your window. But you won't be in it unless your communication enters the conversation at the level of the cause, not the consequence. Don't market the product — market the requirement You don't need to market the product. You need to market the requirement that mandates its use. When the requirement is clear, urgent and rooted in visible change, the product becomes self-evident. Think of how quickly companies adopted secure collaboration tools when data breach regulations tightened. The tools didn't change. The environment did. Those who had communicated the regulatory cause and framed their product as its logical response didn't need to sell. They needed to confirm alignment. This isn't storytelling — it's strategic reframing There's a common temptation to equate this with storytelling. It's not. Storytelling implies a narrative arc, an emotional appeal, a character. What we're talking about here is not narrative. It's strategic reframing. You're reframing the way your audience thinks about their environment. You're making them see that what used to be optional is now required. That what used to be efficient is now obsolete. That what used to be a workaround is now a liability. Related: Why Do Your Customers Really Buy from You? Build communication as an interface, not a broadcast The mistake most entrepreneurs make is treating communication as a broadcast. They think it's about reach. In reality, it's about alignment. Think of your communication as an interface. It should help your customer test whether your reasoning fits theirs. It should reveal not just what your product does, but why it had to exist. And that "why" must be sourced from the world they live in. Not all businesses will resonate with that cause. That's fine. Your goal is not to convince everyone. Your goal is to become instantly relevant to those who already face the requirement your product was built for. Entrepreneurs often seek product-market fit without realizing that fit is found through reasoning, not rhetoric. Communication that exposes the causes behind a product's creation doesn't just explain what the product does — it explains why the product makes sense.
Free Malaysia Today
10-07-2025
- Politics
- Free Malaysia Today
Govt to study other nations' best practices in appointing judges
(From left) Senator Rita Sarimah Patrick Insol, law and institutional reform minister Azalina Othman Said and Selayang MP William Leong during their meeting on judicial reforms today. (Prime Minister's Department pic) PETALING JAYA : The government will embark on a study of the best practices of other countries in appointing judges, as part of reforming Malaysia's judicial appointments system. Law and institutional reform minister Azalina Othman Said said a preliminary comparative research will be held involving the systems being used in selected countries, namely the UK, India, Australia and Singapore. She said this was agreed by senator Rita Sarimah Patrick Insol and Selayang MP William Leong during a meeting on judicial reforms earlier today. The pair lead parliamentary committees on law review and institutional reforms, respectively. 'This research will give us a holistic understanding of the judicial appointment process in countries with similar systems, allowing Malaysia to evaluate the need for reforms and to adapt these best practices according to our nation's context,' she said. In a statement, Azalina said the government welcomed the public's views and feedback on the matter, adding that it would take an inclusive approach given the importance of the topic. 'The government is committed to strengthening public confidence by implementing reforms based on evidence and transparency,' she added. Pandan MP Rafizi Ramli and several other PKR MPs had called for a royal commission of inquiry (RCI) and a parliamentary committee hearing following the delays in the appointment of top judicial positions, including that of the chief justice. Chief Judge of Malaya Hasnah Hashim is serving as acting chief justice following Tengku Maimun Tuan Mat's retirement, while Federal Court judge Zabariah Yusof is the acting Court of Appeal president after Abang Iskandar Abang Hashim retired last week. Earlier today, Istana Negara urged all parties against politicising the appointment of judges to top judicial positions, saying these appointments must be handled carefully, with integrity and in line with the constitution.
Arab News
11-06-2025
- Business
- Arab News
Saudi, Dutch deal to enhance farm services
RIYADH: Saudi Arabia's National Co. for Agricultural Services, known as AgriServ, and the Netherlands' Delphy signed a cooperation agreement during the recent GreenTech exhibition in Amsterdam. The agreement aims to strengthen collaboration in the agricultural sector by transferring best practices and advanced expertise, enhancing operational efficiency and improving services for farmers and agricultural establishments across Saudi Arabia. It was signed by Omar Alsuhaibani, CEO of AgriServ, and Jacco van der Wekken, CEO of Delphy, the Saudi Press Agency reported on Wednesday. The partnership will focus on improving services in the Kingdom's agricultural sector, including cooperation on certification, specialized training programs, and technical consultations for farmers and agricultural projects. AgriServ is a government entity established by Cabinet decision and is tasked with providing agricultural services assigned by the Ministry of Environment, Water and Agriculture.
Zawya
04-06-2025
- Business
- Zawya
Brazil officially removes UAE from list of jurisdictions with preferential tax regimes
Mohamed Bin Hadi Al Hussaini: The UAE applies global best practices and international standards in tax and financial policies Abu Dhabi: The Ministry of Finance announced that the United Arab Emirates has been officially removed from the Federative Republic of Brazil's list of jurisdictions with preferential tax regimes, a significant step that reflects the UAE's strong commitment to the highest standards of tax transparency and global financial governance. This development also underscores the depth and maturity of the economic and trade relations between the two countries. This achievement stems from the official visit of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, to the Federative Republic of Brazil in November last year, and the constructive cooperation between Brazil's Ministry of Finance and the relevant UAE entities. Dedicated technical teams from both sides worked closely to fulfil all requirements related to tax transparency and investment standards adopted by the Brazilian authorities. The announcement represents the culmination of a long-standing technical dialogue founded on strategic alignment and partnership. New Horizons His Excellency Mohamed Bin Hadi Al Hussaini, Minister of State for Financial Affairs, affirmed that removing the UAE from Brazil's list of jurisdictions with preferential tax regimes reflects the UAE's unwavering commitment to implementing best practices and international standards in its tax and financial frameworks. 'This step is a testament to the success of UAE diplomacy in building partnerships based on transparency and mutual trust,' he said. H.E. added: 'We view this achievement as a launchpad for further strengthening economic cooperation with Brazil and unlocking new opportunities for mutual investment that serve both nations' ambitions for comprehensive and sustainable economic development. We will continue working to deepen bilateral ties and activate strategic initiatives that benefit the economies and people of both countries.' Shared Opportunities It is worth noting that the UAE is the leading destination for Brazilian exports among Arab countries, with bilateral trade exceeding USD 4.3 billion in 2024, making Brazil the UAE's largest trading partner in South America. Both sides remain committed to leveraging all avenues of cooperation and shared opportunities to enhance their economic ties. The removal of the UAE from Brazil's list is expected to further accelerate bilateral cooperation, particularly in priority sectors such as trade and investment. This development supports sustainable development goals and strengthens the UAE's position as a global business hub. This announcement marks a pivotal milestone in UAE-Brazil relations and reflects the two countries' shared vision of building a strong economic partnership grounded in tax transparency, governance, and support for initiatives that drive sustainable growth and shared prosperity.
