logo
#

Latest news with #billboards

TikTok's ad push as app ban looms
TikTok's ad push as app ban looms

Yahoo

time3 days ago

  • Business
  • Yahoo

TikTok's ad push as app ban looms

TikTok is pushing the app's benefits for teens into as many faces as it can as the under-16 social media ban looms at the end of this year. The social media giant took out sprawling ads in the Australian Financial Review last week, covering 4½ full pages with marketing, promoting the platform's utility for getting teens to read, engage with education and even cast a lure. The newspaper ads, along with a big spend on billboards and bus shelters, comes as the under-16 social media ban is just six months away. Advertisements in the May 26 edition of the AFR claim TikTok serves up 10 million videos in its science, technology, engineering, and maths feed. Another of the full-page ads extols the benefits of the massively popular 'bookTok' – TikTok's literary community. The third subject-specific ad claims Australian teenagers are 'getting outside', inspired by the platform's fishing content. A TikTok Australia spokesman said the company had also invested in billboard and bus shelter ads recently but was unable to provide numbers or details. In six months', any Australian under the age of 16 will be banned from all social media; YouTube has been granted an exemption on educational grounds, drawing the ire of the other platforms. How the social media ban will work is still up in the air. The federal government has been sitting on a report since January concerning Australians' attitudes toward age assurance technologies. A British company has been tasked with trialling which technologies could be used to implement the world first, under-16 ban. On Friday, that UK firm revealed a report on its findings had been pushed back to July.

TikTok's advertising push as under-16 social media ban looms
TikTok's advertising push as under-16 social media ban looms

News.com.au

time3 days ago

  • Business
  • News.com.au

TikTok's advertising push as under-16 social media ban looms

TikTok is pushing the app's benefits for teens into as many faces as it can as the under-16 social media ban looms at the end of this year. The social media giant took out sprawling ads in the Australian Financial Review last week, covering 4½ full pages with marketing, promoting the platform's utility for getting teens to read, engage with education and even cast a lure. The newspaper ads, along with a big spend on billboards and bus shelters, comes as the under-16 social media ban is just six months away. Advertisements in the May 26 edition of the AFR claim TikTok serves up 10 million videos in its science, technology, engineering, and maths feed. Another of the full-page ads extols the benefits of the massively popular 'bookTok' – TikTok's literary community. The third subject-specific ad claims Australian teenagers are 'getting outside', inspired by the platform's fishing content. A TikTok Australia spokesman said the company had also invested in billboard and bus shelter ads recently but was unable to provide numbers or details. In six months', any Australian under the age of 16 will be banned from all social media; YouTube has been granted an exemption on educational grounds, drawing the ire of the other platforms. How the social media ban will work is still up in the air. The federal government has been sitting on a report since January concerning Australians' attitudes toward age assurance technologies. A British company has been tasked with trialling which technologies could be used to implement the world first, under-16 ban. On Friday, that UK firm revealed a report on its findings had been pushed back to July.

Up to Dh8,000 fines: Abu Dhabi warns against illegal billboards, signages
Up to Dh8,000 fines: Abu Dhabi warns against illegal billboards, signages

Khaleej Times

time25-05-2025

  • Khaleej Times

Up to Dh8,000 fines: Abu Dhabi warns against illegal billboards, signages

Abu Dhabi authorities have urged placement and appearance of billboards and signages in the emirate in line with approved standards, failing which violators will have to pay hefty fines. It warned that fines will compound for repeat offenders. This is in accordance with Law No. 2 of 2012 that aims to maintain visual appeal, cleanliness, and overall quality of public spaces in Abu Dhabi. The DMT is actively enforcing the law and has issued a statement on social media to reinforce these regulations. In the post, Abu Dhabi DMT, while citing Article 66 of the law, stated that Installing or using an advertising sign without a permit or with an expired permit would attract penalties of Dh 2,000 fine for the first offence; Dh4,000 fine for second offence; and Dh8,000 fine for third offence and beyond Further, the authorities warned that installing or using a billboard without a valid permit, or with an expired permit would be liable to fines of Dh2000, Dh4,000 and Dh8,000 for first, second, and further offenders. Abu Dhabi

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store