Latest news with #brandvisibility
Entrepreneur
15-07-2025
- Business
- Entrepreneur
Everything You Need to Know About Reddit for Businesses in 2025
Opinions expressed by Entrepreneur contributors are their own. With over 1.2 billion monthly active users and a growing presence in Google's search results, Reddit has quietly become one of the most powerful drivers of brand visibility. Customers are no longer searching only on Google. Many are typing in your brand name plus "Reddit" to tap into the platform's unfiltered feedback and peer-to-peer advice. They want to know what real people are saying about your product, so much so that Reddit's appearance in Google search results has jumped considerably over the last year. If you're not showing up on Reddit — intentionally and authentically — you're not in control of your own reputation. What is Reddit, and why is it becoming an influential channel? Reddit is a user-generated content (UGC) platform divided into thousands of subreddits — topic-specific communities moderated by users. These are highly active contributors, critics and vocal fans. As of 2025, Reddit sees more than 97 million daily active users, 365 million weekly and 1.2 billion monthly. That's nearly triple the 430 million monthly users it had in 2019. Its appeal has expanded well beyond the tech-savvy demographic. Everyone from car shoppers to CFOs now turns to Reddit for research and peer insights. Related: 'Faster, Smarter, and More Relevant': Reddit Tests AI That Combs the Site For You Why Reddit matters for your brand Search behavior is changing. Users trust content that sounds like them — language from peers, not brands. That's why Google, Bing and AI search tools are increasingly surfacing Reddit content as authoritative responses. But visibility is only part of the equation. Reddit also functions as a brand barometer. A single negative comment can spin into dozens of upvoted replies. A helpful answer from a customer support rep can earn goodwill that outlasts a hundred emails. It's all about steering conversations at the moments that matter most. And Reddit's impact is sticky. Unlike social feeds where posts disappear in a matter of hours, high-ranking Reddit threads can stay visible — and relevant — for years. They show up in organic search. They're indexed by AI. They're cited in follow-up discussions. In short: They last. Related: How to Keep Eyes on Your Business Even When Google's Algorithm Changes, According to a Marketing Expert What makes Reddit SEO and marketing unique Marketing on Reddit is unlike any other platform. The audience is sharp, opinionated and allergic to fluff. What works here often runs counter to what succeeds elsewhere: No spray and pray : Broad messaging won't land. You need specificity. : Broad messaging won't land. You need specificity. No brand gloss : Highly produced content is viewed with suspicion. : Highly produced content is viewed with suspicion. No shortcuts: One-off posts get ignored or flagged. Trust is cumulative. Redditors value honesty, participation and domain knowledge. That makes it one of the most rewarding platforms for subject matter experts, but one of the harshest for brand reps who show up just to push product. Effective Reddit marketing starts with showing up where your audience already is and contributing to the conversation as a peer, not as a sponsor. How to leverage Reddit Done right, Reddit supports nearly every pillar of your marketing stack: Search visibility : Targeted engagement can help you rank for branded and unbranded queries, especially for long-tail and product-related queries. : Targeted engagement can help you rank for branded and unbranded queries, especially for long-tail and product-related queries. Content strategy : Reddit surfaces real questions and unmet needs. Treat this as fuel for content that resonates with your target audience. : Reddit surfaces real questions and unmet needs. Treat this as fuel for content that resonates with your target audience. Product development : Threads highlight where your offering falls short or exceeds expectations. It's a goldmine for refining features and messaging. : Threads highlight where your offering falls short or exceeds expectations. It's a goldmine for refining features and messaging. Reputation management : Active, authentic responses from branded accounts can clarify misinformation, defuse criticism and reframe the narrative. : Active, authentic responses from branded accounts can clarify misinformation, defuse criticism and reframe the narrative. Trust-building: Showing up regularly without selling earns credibility. Over time, that translates into influence. You can't fake it on Reddit. But if you're willing to do the work, the payoff — traffic, loyalty, influence — is unusually durable. Building your Reddit marketing strategy Reddit success is iterative. It's a slow burn, not a viral hit. That's why we recommend a three-phase approach to grow your brand on the platform: Crawl-Walk-Run. Crawl Start slow. This phase is about becoming fluent in Reddit's culture. Identify the subreddits where your audience gathers and begin reading, not posting. Pay attention to tone. Take note of the questions that get thoughtful responses and which get buried. Figure out what users consider helpful and what gets flagged. Set up one to three branded accounts, ideally with usernames that match your business identity but sound human, not robotic. You're not here to drop links. You're here to observe and engage lightly. Upvote useful content. Reply to a thread only when you can add meaningful context or value. Prioritize relevance over reach. Reddit doesn't reward flashy entrances. At this stage, your success depends on whether users accept you as a participant. If you rush this phase, you risk being flagged or shadowbanned. Take the time to learn the language before you speak. Related: I Trusted the Wrong Marketing Metrics for Years — Here's What I Track Now Instead Walk Now that you've got the context, you're ready to be more active. This is when you shift from listening to joining the conversation. Start responding to questions related to your expertise. Share insights and experiences. Reference tools or tactics that have worked for you, but avoid sounding like a commercial. When you do mention your brand, keep it natural. For example, you might share it as one possible solution among many. At this stage, start tracking mentions of your brand. Tools like Brandwatch or native Reddit search can help you monitor conversations and jump into relevant threads. Address questions. Clarify misinformation. Say thank you to users who recommend you. This is also the stage to test your content pillars — recurring themes that align with what users care about and what your brand knows best. That might mean sharing security best practices if you're in fintech or productivity hacks if you're in SaaS. The key? Show up regularly. Respond thoughtfully. And don't overreach. Run Once your brand is recognized and respected in key subreddits, you're ready to scale. The "Run" phase is about building infrastructure that supports deeper engagement. Launch a branded subreddit where your audience can ask questions, share tips or report issues. Think of it as your own space within Reddit. This gives you a centralized place to engage while maintaining a transparent, community-first tone. Host ask-me-anything (AMA) sessions with team members — founders, product leads or subject matter experts. This is a chance to show up as real humans. Just make sure your participants are prepared. Redditors ask sharp questions, and canned answers won't cut it. Explore Reddit Ads to amplify high-performing organic posts. Native ad formats can help you reach new users without sacrificing authenticity, as long as your content adds value. At this stage, you'll likely need to participate daily, moderate in real time and coordinate with your social, customer support and PR teams. Reddit isn't just part of your marketing stack anymore. It's a core channel that deserves real resourcing. Best practices and common pitfalls Reddit isn't a place where you can repurpose your Twitter threads or recycle blog copy. It's a space that demands sincerity and restraint. Here's what to do (and what to avoid): What to do: Be upfront about who you are and who you represent. Authenticity builds trust. Study each subreddit's rules before participating. Respect is a must if you want to gain traction on the platform. Focus on being useful. Solve real problems rather than pitch products. Monitor the impact of your activity, both on the platform and in search rankings. Commit to regular engagement. Relationships don't form overnight. What to avoid: Don't overproduce your content. Slick visuals or overly polished videos can feel out of place. Ignoring context is a recipe for disaster. What works in r/marketing may get deleted in r/startups. Don't go silent for long stretches. Inconsistency reads as inauthentic. Don't make promises you can't back up. Reddit users remember, and they will follow up. Boilerplate, copy-paste responses are a fast track to trouble. Reddit can spot scripted replies instantly. If it feels canned, chances are it'll get flagged or roasted. Measuring Reddit impact You can't manage what you don't measure. Here are the most relevant metrics to track as you scale your Reddit presence: Brand mentions (volume and sentiment) Comment upvotes and engagement rates Thread longevity and search visibility Traffic from Reddit to your site (via tagged links or direct) Conversions or assisted conversions from Reddit visitors Look beyond vanity metrics. A single, high-impact comment in the right thread might outperform a paid campaign in both reach and authority. Tools that can help with measuring these metrics include: If you're serious about measuring Reddit's impact, you need more than just upvotes and comments. Here are some tools to level up your tracking game: 1. Brand24 or Mention Use these for tracking brand mentions across Reddit (and the rest of the web). They pull in volume, sentiment, and trending conversations so you're not flying blind. 2. Reddit Keyword Monitor Pro This tool is tailor-made for Reddit. Set up alerts for keywords or brand names and get real-time updates when they're mentioned. Ideal for timely engagement. 3. Google Analytics (GA4) Track traffic and conversions from Reddit. Set up UTM parameters to see exactly what's driving clicks and sales—or where your funnel's leaking. 4. Ubersuggest While it's more SEO-focused, Ubersuggest can still show you if Reddit links are helping your pages rank or if any backlinks are giving you SEO juice. 5. Hypefury or Buffer If you're syndicating Reddit insights to other platforms (or vice versa), tools like these help schedule and measure cross-platform performance. 6. Sprout Social This one's more for social listening and engagement reporting. If Reddit is part of a broader strategy, you'll want centralized reporting. Conclusion Reddit is now an essential part of the digital marketing ecosystem. It shapes search results. It informs buying decisions. And it holds unmatched power for gauging brand sentiment. Ignoring it gives others the microphone. But for those willing to contribute with humility, value and consistency, Reddit offers reach and relevance. Start now. Your competitors already have.
Globe and Mail
15-07-2025
- Business
- Globe and Mail
Digital Silk Expands Digital Marketing Services to Include Dedicated PR Campaign Management
Miami, Florida--(Newsfile Corp. - July 15, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has announced an expansion of its digital marketing services to include comprehensive public relations campaign management. This update reflects growing client demand for earned media strategies that support online visibility and brand trust. Digital Silk Expands Digital Marketing Services to Include Integrated PR Campaigns To view an enhanced version of this graphic, please visit: With the proliferation of digital platforms, PR has become an essential part of multichannel marketing strategies. Digital Silk's expanded offering includes structured outreach campaigns, media placement coordination, and content development aligned with SEO and brand positioning. U.S. Brands Prioritizing Media Outreach in 2025 A 2024 Cision report found that over 68% of U.S. brands plan to increase their investment in public relations, citing credibility, reputation, and visibility as top drivers. Digital Silk's new PR service aims to support businesses in reaching relevant media outlets with tailored messaging that aligns with brand objectives. CEO Commentary on the Service Launch "As digital landscapes grow more crowded, earned media is playing a bigger role in brand visibility," said Gabriel Shaoolian, CEO of Digital Silk. "We're expanding our service set to help clients build authority through consistent media coverage and strategic communications." What the PR Campaign Service Includes Media list development tailored to industry and audience Press release writing and editorial calendar planning Direct outreach to journalists, editors, and online publishers Campaign tracking, coverage reporting, and refinement Coordination with on-site and content SEO efforts The service is now available to all Digital Silk clients seeking to enhance their digital presence through strategic media engagement. About Digital Silk Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Yahoo
26-06-2025
- Business
- Yahoo
Kinaxis and Ottawa Senators Renew Partnership, Uniting National Capital Region
Bold partnership focuses on elevating community impact and brand presence OTTAWA, Ontario, June 26, 2025--(BUSINESS WIRE)--Kinaxis® (TSX:KXS), a global leader in end-to-end supply chain orchestration, is proud to announce a renewed three-year partnership with the Ottawa Senators and their AHL affiliate, the Belleville Senators. This collaboration is designed to amplify Kinaxis' brand visibility, deepen community roots, and create unforgettable experiences for customers, prospects, and employees. As two proud Ottawa-based organizations, Kinaxis and the Senators will come together again to celebrate local talent, foster youth development, and drive meaningful community engagement. The partnership will also spotlight the Kinaxis brand across high-visibility platforms—including center ice at Canadian Tire Centre, LED rings, and digital dashboards during home and away games—ensuring a powerful presence throughout the NHL season. "At Kinaxis, we believe in the power of community and the importance of showing up where it matters most," said Megan Paterson, chief operating officer at Kinaxis. "This partnership is more than just branding - it's about connecting with people, supporting local causes, and creating a culture of pride and purpose for our employees, our customers, and the broader Ottawa community." As part of its commitment to community impact, Kinaxis will support two of the Senators' most meaningful philanthropic initiatives: Together We Ignite Hope Telethon – A region-wide fundraising campaign that supports youth-focused charities and grassroots programs across the National Capital Region. Funds raised go toward mental health services, education access, food security, and recreational opportunities for underserved youth. Ottawa Senators Gala – The team's premier annual fundraising event, bringing together business and community leaders to raise funds for youth empowerment through sport, education, and wellness. Kinaxis' involvement helps expand the reach and impact of these programs, ensuring more young people have access to the tools and support they need to thrive. These initiatives align with Kinaxis' broader social impact strategy, which includes long-standing partnerships with organizations such as Interval House of Ottawa (supporting women and children fleeing violence), Quickstart Early Intervention for Autism, and The Ellen MacArthur Foundation (advancing circular economy education). Kinaxis also invests in the next generation of talent through its award-winning co-op program and has been recognized as one of Canada's Top 100 Employers and a Top Employer for Young People. The renewed partnership also brings employees, customers, and prospects closer to the action, with exclusive access to Senators games, community skate events at Canadian Tire Centre, and behind-the-scenes experiences that foster lasting connections within the community. "This collaboration is a celebration of shared values—excellence, innovation, and community," said Cyril Leeder, president and CEO of the Ottawa Senators. "Fresh off a playoff run that ignited our fans and our community, we're excited to have Kinaxis – a leader in Ottawa's tech community – in our Senators family to further the momentum from last season and look forward to continuing to build something truly special together." As Kinaxis continues to grow its global footprint, this partnership reinforces its identity as a purpose-driven brand rooted in community, innovation, and Canadian pride. For more information about Kinaxis visit About KinaxisKinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains and supporting the people who manage them, in service of humanity. Our powerful, AI-infused supply chain orchestration platform, Maestro™, combines proprietary technologies and techniques that provide full transparency and agility across the entire supply chain — from multi-year strategic planning to last-mile delivery. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today's volatility and disruption. For more news and information, please visit or follow us on LinkedIn. About the Ottawa Senators:One of seven NHL franchises based in Canada, the Ottawa Senators returned to the league in 1992 following a 58-year absence. Ottawa won 11 Stanley Cups during its original reign from 1903 to 1934. The modern-day Senators have captured four division titles, a Presidents' Trophy in 2002-03 and reached the Stanley Cup Final in 2007. Since 1992, the Senators together with its charitable foundation, alumni, partners and fans have contributed more than $100 million to community initiatives in the Ottawa-Gatineau Region. The team was purchased by Michael Andlauer in September of 2023, ushering in a new era and vision for the franchise. Visit the Senators website: Engage with the Senators on Twitter: @Senators Like the Senators on Facebook: Follow the Senators on Instagram: senators Source: Kinaxis Inc. View source version on Contacts Media Relations: Ian Mendes | Ottawa Senatorsmendesi@ Erin Boyle | Kinaxiseboyle@ +1 519-574-4065
Yahoo
16-06-2025
- Business
- Yahoo
Adobe To Help Brands Win The AI Search Game With New LLM Optimizer
Adobe (NASDAQ:ADBE) on Monday announced at the Cannes Lions International Festival of Creativity the launch of Adobe LLM Optimizer, a new enterprise application designed to help businesses enhance brand relevance and visibility as consumers increasingly adopt generative AI-powered interfaces for brand engagement and discovery. The core function of the LLM Optimizer is to equip businesses with the tools to monitor, analyze, and enhance their presence within Large Language Model (LLM) powered environments. This will allow companies to track traffic originating from AI-driven sources and compare their brand's visibility against competitors. Also Read: The system will then provide actionable recommendations to improve how a brand's content is discovered and presented in AI-generated responses. Highlighting the urgency and relevance of this new tool, Adobe shared insights from its own analytics, revealing a staggering 3,500% increase in traffic to U.S. retail sites from generative AI sources between July 2024 and May 2025. Adobe also announced that Lumen Technologies (NYSE:LUMN) is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. The collaboration has yielded impressive results, most notably reducing the time required to launch a B2B marketing campaign from 25 days down to just 9 days, the company said in a press release. This increased efficiency is driven by Adobe GenStudio for Performance Marketing, which uses generative AI to produce on-brand content for various digital channels, including social media and email. Lumen is utilizing Adobe Firefly and Custom Models to quickly generate brand-compliant campaign imagery tailored to different audiences and industries. This has reduced the time to create ad variations by 65%. The tools enable Lumen to scale the production of highly tailored content for B2B decision-makers across the 10 industries it serves, which is crucial for long and complex sales cycles. By integrating solutions like Adobe Workfront for work management and Adobe Express for content creation, Lumen has simplified collaboration between its creative and marketing teams, ensuring a seamless approval process and brand consistency. Price Action: ADBE stock is trading higher by 0.08% to $392.00 premarket at last check Monday. Read Next:Photo by Charles-McClintock Wilson via Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? ADOBE (ADBE): Free Stock Analysis Report This article Adobe To Help Brands Win The AI Search Game With New LLM Optimizer originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio
Yahoo
16-06-2025
- Business
- Yahoo
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
Adobe unveiled LLM Optimizer, a new enterprise application designed to help businesses enhance brand visibility and customer engagement in the era of generative AI-powered browsers and chat services LLM Optimizer enables businesses to monitor AI-driven traffic and benchmark brand visibility, with actionable recommendations that can be quickly deployed across digital properties Consumers are seeing value in having conversational experiences with their favorite brands, with new Adobe insights showing a 3,500% increase in traffic to U.S. retail sites from generative AI sources CANNES, France, June 16, 2025--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion. "Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey," said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. "With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter." A new generation of consumers are already seeing value in having conversational experiences with their favorite brands: Insights from Adobe Analytics show a 3,500% increase* in traffic to U.S. retail sites from generative AI sources in May 2025 (from July 2024)—and a 3,200% increase to travel sites—as consumers looked for purchase guidance, inspiration and available promotions. Adobe LLM Optimizer enables brands to: Monitor and increase AI-driven traffic: LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services. Additionally, side-by-side benchmarking allows businesses to evaluate their visibility against competitors across high-value queries. These insights can inform organizational processes in areas such as content strategy. Optimize content to improve discoverability: A recommendation engine will detect gaps in brand visibility and suggest improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels—based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources. Teams can act immediately on the recommendations and deploy changes with a single click. An attribution capability also connects AI visibility to user behavior and business performance, enabling teams to demonstrate the effect on engagement, conversion and downstream traffic metrics. Additionally, out-of-the-box reporting allows teams to quickly share insights with internal stakeholders and communicate business impact. LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, ensuring insights and recommendations on AI-driven traffic are accessible across an organization. The application also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing a seamless path to integrate LLM Optimizer with third-party solutions and agency partners. Adobe LLM Optimizer can be leveraged as a standalone application, while also having a native integration with Adobe Experience Manager Sites, the leading content management system used by many businesses today. Adobe at Cannes Lions Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through interactive experiences, insightful panels and collaborations with leading brands and platforms, Adobe showcases how innovative technology is driving the future of personalized customer experiences. Learn more here. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. * Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization. View source version on Contacts Public relations contact Kevin FuAdobekfu@
