Latest news with #cloudmarketplace
Associated Press
5 days ago
- Business
- Associated Press
Former Coupa CPO Michael Van Keulen Joins Flywl as Strategic Advisor
SAN FRANCISCO--(BUSINESS WIRE)--Aug 4, 2025-- Flywl, the cloud marketplace platform for enterprise software procurement, is proud to announce that Michael Van Keulen (MVK), former Chief Procurement Officer at Coupa, will join the company as a Strategic Advisor effective August 1. An industry veteran in the procurement space, MVK brings more than 20 years of experience leading and transforming enterprise procurement. He most recently spent over five years at Coupa, where he supported hundreds of deals and helped shape go-to-market strategies that bridged people, process, and technology. Prior to Coupa, MVK led procurement at Lululemon and held leadership roles at VF Corporation, giving him firsthand insight into the evolving priorities and challenges across the procurement landscape. Flywl CEO Ankur Srivastava and MVK first met at DPW Amsterdam in 2024. 'We sat next to each other by pure chance,' said MVK. 'Within minutes, I knew Ankur had a bold, compelling vision. That's when I knew I wanted to find a way to work together.' Srivastava echoed the sentiment, 'MVK brings a rare combination of experience, credibility, and vision. He's lived the pain points our customers face and he's helped shape the very systems they use today. Having him join Flywl is not just validation of our mission, it's fuel for our momentum. He understands where procurement has been and where it needs to go, and we're lucky to have him helping lead the charge.' MVK's decision to join Flywl reflects his belief that marketplaces and procurement velocity will define the next wave of transformation. 'Procurement teams are under pressure to move fast, deliver value, and reduce administrative drag,' said MVK. 'Marketplaces promise savings, but are often riddled with complexity. What Flywl is doing, simplifying marketplace buying while maintaining financial control, is exactly what procurement, finance, and IT need. I'm excited to help them build what's next.' About Flywl Flywl is the cloud marketplace platform built for enterprise software buyers. The company unifies software licensing across AWS, Microsoft Azure, and Google Cloud Marketplace, reducing procurement cycles from months to days while helping buyers maximize existing cloud commitments. Founded in 2024 by former AWS Marketplace leadership, Flywl has raised $7 million in seed funding and is headquartered in San Francisco. Learn more at View source version on CONTACT: Press Christina Fankhanel [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT DATA ANALYTICS TECHNOLOGY SOFTWARE NETWORKS INTERNET SOURCE: Flywl Copyright Business Wire 2025. PUB: 08/04/2025 10:52 AM/DISC: 08/04/2025 10:51 AM
Al Bawaba
09-06-2025
- Business
- Al Bawaba
Private Cloud: A Strategic Enabler — and Mindware's Role in Accelerating Adoption in Middle East and Africa
As digital transformation accelerates across industries, private cloud has become a vital infrastructure model for organizations seeking the flexibility of cloud computing with the control of on-premises systems. It's especially critical in sectors like finance, healthcare, and government, where data sovereignty, compliance, and performance are non-negotiable. Private cloud offers dedicated resources, enhanced security, and customizable configurations — making it ideal for hybrid and multi-cloud strategies. In the Middle East and Africa (MEA), Mindware is a key enabler of this shift, helping partners and customers deploy and scale private cloud environments with confidence. Mindware's Private Cloud Strategy Mindware's private cloud strategy is built around three pillars: ecosystem enablement, platform automation, and regional customization. At the heart of this is the Mindware Cloud Marketplace — a platform that automates provisioning, billing, and management of cloud services across private, public, and hybrid models. It supports white-labelled storefronts for partners and integrates with major hyperscalers, allowing seamless access to cloud-native services and infrastructure. Mindware complements this with a full suite of professional services — including cloud assessments, migration, optimization, and managed services. These services help partners evaluate their current environments, define cloud strategies, and execute seamless transitions to private or hybrid cloud models. Strategic Partnerships with Hyperscalers Mindware has established deep partnerships with the world's leading hyperscalers, enabling it to deliver best-in-class private cloud solutions. As a Microsoft Cloud Solution Provider (CSP), Mindware supports Azure Stack deployments that bring Azure services to customer data centers. It offers enablement programs, licensing support, and technical workshops to help partners build hybrid cloud solutions. Mindware is also an authorized AWS distributor and supports AWS Outposts — a fully managed service that extends AWS infrastructure and services to on-premises locations. The company helps partners achieve AWS Advanced Tier status and provides access to AWS Skill Builder and APN enablement programs. Through its partnership with Google, Mindware enables the deployment of Google Distributed Cloud (Private Cloud), which allows enterprises to run Google Cloud services in disconnected or edge environments. Mindware also supports Anthos-based hybrid cloud architectures. As a regional distributor for Oracle, Mindware supports Oracle Cloud@Customer — a private cloud solution that delivers Oracle Cloud Infrastructure (OCI) services, including Autonomous Database, directly into customer data centers. Mindware helps partners achieve OCI Specialization and provides co-branded go-to-market support. These partnerships are not just transactional — they are strategic. Mindware works closely with each hyperscaler to align on regional priorities, co-develop enablement tracks, and deliver joint marketing campaigns. Infrastructure Technology Partnerships In addition to hyperscalers, Mindware partners with leading infrastructure vendors to deliver validated private cloud architectures that combine compute, storage, and networking with cloud-native orchestration and security. It distributes Dell's PowerEdge servers and PowerStore storage systems, and plays a key role in promoting Dell APEX — a flexible, as-a-service infrastructure model that enables customers to deploy private cloud with consumption-based pricing. APEX allows businesses to scale infrastructure on demand while maintaining full control over data residency and compliance. Mindware also supports Lenovo's TruScale Infrastructure-as-a-Service platform, which provides on-premises private cloud capabilities with cloud-like flexibility. TruScale enables customers to pay for what they use, while Lenovo manages the infrastructure lifecycle — making it ideal for organizations seeking predictable costs and operational simplicity. In North Africa, Mindware partners with Cisco to deliver private cloud-ready networking and compute solutions. This includes Cisco UCS servers and software-defined networking through Cisco ACI, which supports scalable, policy-driven infrastructure for private cloud environments. These partnerships allow Mindware to offer end-to-end private cloud solutions — from hardware to cloud services — tailored to regional needs and compliance requirements. Value-Added Services and Regional Impact Mindware's role extends beyond distribution. It acts as a strategic orchestrator, aligning vendor capabilities with partner needs and customer outcomes. The company runs over 100 end-user workshops and more than 30 partner enablement sessions annually, covering technical certifications, business planning, and support through cloud centers of excellence. It also offers financial support, co-funded demand generation, and localized payment terms, providing partners with flexible commercial models to fuel their growth. Dedicated marketplace instances in countries like Saudi Arabia, Morocco, and Tunisia ensure compliance with local regulations and optimize performance for regional stakeholders. Mindware handles critical operational tasks such as subscription management, invoicing, analytics, and technical support — allowing partners to focus on customer engagement and innovation. Furthermore, it nurtures a growing ecosystem of Independent Software Vendors (ISVs) to deliver vertical-specific solutions optimized for private cloud environments. Looking Ahead Private cloud is more than a deployment model — it's a foundation for agility, resilience, and innovation. With its strong vendor relationships, regional presence, and partner-first approach, Mindware is uniquely positioned to lead the next wave of private cloud adoption in MEA. Whether through its marketplace automation, hyperscaler integrations, or infrastructure partnerships, Mindware continues to redefine what it means to be a value-added distributor in the cloud era.
