Latest news with #clubcrest
Daily Mail
15-05-2025
- Sport
- Daily Mail
EXCLUSIVE REVEALED: The truth about Newcastle's leaked 'new crest', the two Borussia Dortmund stars on Toon radar and what's really going on with Harvey Barnes swap deal
Newcastle insist supporters will have the final say on the design of the new club crest - but they admit that a leaked image is a badge they have developed. Confidential has spoken to several people who attended a workshop event at St James' Park on Wednesday night, during which fans were given a presentation and asked for their thoughts.
BBC News
12-05-2025
- Sport
- BBC News
Boro fans vote for change to club crest
Middlesbrough have notified the Football Association of its plans to change the club crest from next decision comes after a survey sent to 21,000 supporters came up with a 57% majority in favour of changing the design, which dates back to company YouGov carried out the survey, which found 19% of supporters opposed to a new crest, which would coincide with Boro's 150th anniversary next responses also indicate that fans would prefer a round crest featuring the founding year of 1876, the lion rampant and the club's red and white colours, as well as using the full name of Middlesbrough Football Club.
BBC News
10-05-2025
- Sport
- BBC News
Changing Newcastle United's crest is 'changing history', say fans
Newcastle United fans have said they do not support plans to change the club's crest because the current design "represents its history".The club said it was consulting with fans on a new emblem because the current design was too intricate to reproduce Daniel Mulligan said: "I know other clubs have done it but [the crest] represents the history of the club and changing it is something I wouldn't support."But while some fans are disappointed, others say the change is needed to "move with the times". Newcastle United season ticket holders and club members have been given the chance to voice their opinion on the new badge and will be given a choice of options during the second stage of the a number of fans do not want the crest to change at all."The owners have done great things for the club but if they are asking for the opinions of the fans, I think they should stick with the current emblem," Mr Mulligan said. Chris Tate, the manager of sport memorabilia shop The Back Page, said Newcastle has "one of the best emblems in the world"."The design captures the history of the city," he said. "We've got the black-and-white stripes and it's instantly recognisable. I really don't know how you can improve on it."He said while the crest was not on everything the shop sold, any change to the emblem would have an impact on the said the current design was a "wonderful crest" and he would be "disappointed" if the club changed it. Fellow supporter Rachel Riley said altering the badge would be "changing history". "I don't think it's something we should be doing," she said."It will be far too difficult to rebrand Newcastle. You see people with their tops off on sunny days and they've got the tattoo on their arm. "You can't change that - it is part of the culture here." Matty Nicholls has a number of Newcastle United tattoos and even shaved a Greggs sausage roll into his head before the Carabao Cup final to BBC Radio Newcastle, he said the plan to change the crest was not "much of a surprise"."A lot of teams over recent years have been changing badges, so I guess it's just moving with the times," he said."I am sure there will be many fans up and down the country with different opinions but it is going to be hard - you can't please everybody."But he said he would be happy with the new design as long as it represented Newcastle United and its supporters around the having the current emblem permanently inked on his skin, he is not upset by the prospect of a change in the official logo."I've got a little bit more space, so I guess I'll have to use it on the new badge." Follow BBC Newcastle on X (formerly Twitter), Facebook and Instagram.
Reuters
09-05-2025
- General
- Reuters
Newcastle fans concerned about club's survey on changing crest
May 9 (Reuters) - Newcastle United supporters have expressed their concern at the Premier League club's decision on Friday to consult a section of the fanbase regarding their plans to change the club's iconic crest which has been in use for 37 years. Newcastle said its current crest was "created in a different era" and that its intricate design does not always "translate well in today's digital world". The club invited season ticket holders and members to share their views in what they described as an independently run survey, but Newcastle United Supporters Trust has reservations about the survey. "The survey is framed in an incredibly leading manner throughout and it is hard to see how any meaningful fan engagement or reliable conclusions can be drawn from it," it said in a letter to club CEO Darren Eales. The trust also pointed to a clause in the Football Association's rules which states that a club must be in a position to prove that the majority of its supporters are in favour of a material change to its club crest prior to making any such change. "As it stands, the survey is not able to provide information on whether the majority of our supporters are open to the idea of making a material change," it added. "To comply with FA rules, we strongly urge you as a club to provide a new survey, written in a neutral tone and to include an option for supporters to indicate that they do not wish to pursue any change at all." The current crest, which has been in use since 1988, has elements from the city's Coat of Arms like the castle, the demi-lion, the two seahorses on the side and a pennon. "As the crest is a recognised Heritage Asset and a vital symbol that unites our city, we simply ask that the consultation process strictly adheres to FA guidance," the trust said.
Forbes
09-05-2025
- Sport
- Forbes
Why Newcastle United Is Wrong To Change Crest
NEWCASTLE, ENGLAND - OCTOBER 13: The Newcastle United club crest outside St James' Park, home of ... More Newcastle United FC on October 13, 2021 in Newcastle, England (Photo) On Friday afternoon UK time, Newcastle United announced plans to change its crest for the first time in almost 40 years. The club's supporters were left to pick up the pieces after something of a shock, and it is fair to say the reaction is mixed at best. This is an incredibly emotive subject. Nothing quite represents a club's identity like the crest; that is its purpose by definition. For supporters, it is a thing to cling to; one of the few constants they have, alongside the black and white stripes. Only, as this announcement proves, it isn't that at all. In a statement on its website, Newcastle promised fans would be central to the direction of the new design, and members have been consulted via a survey. But the decision itself has been made without consultation of anyone. 'This isn't a decision we take lightly,' it wrote. "We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. "Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. "We've spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? 'What needs to be updated? And how can we embrace our history - not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?' It is admirable that the club has reacted in this way, but it will sting for many who have never known anything different. Without question, responses to this will be generation-dependent; the current crest has been in place since 1988, with three other iterations before that. To some, change is a part of the club, others have known nothing different. While this crest didn't don the shirt Bob Moncur wore when he lifted the 1969 Inter-City Fairs Cup, nor when Jackie Milburn scored in the 1955 FA Cup victory, it has been there for the birth and growth of a modern Newcastle. It is the crest of Kevin Keegan's 'Entertainers', of Alan Shearer and, perhaps most pertinently, the crest of Alexander Isak, Bruno Guimaraes and the Wembley heroes that ended 70 years of waiting for a domestic trophy. There is a wonderful quote from Sir Bobby Robson, Newcastle's legendary former coach, which can be interpreted in support of either argument. 'What is a club in any case? Not the buildings or the directors or the people who are paid to represent it. It's not the television contracts, get-out clauses, marketing departments or executive boxes. "It's the noise, the passion, the feeling of belonging, the pride in your city. It's a small boy clambering up stadium steps for the very first time, gripping his father's hand, gawping at that hallowed stretch of turf beneath him and, without being able to do a thing about it, falling in love.' The club isn't the crest, either. Things change and evolve. But it certainly isn't considerations of the digital age and the cold, hard business reasons behind the change. For fans, the crest represents the feelings and emotions Robson outlines; the connection to their home, through the unique, captivating seahorses there to represent the River Tyne, standing beside a black and white shield, below the castle from which the city bears its name. It is a thing of beauty. NEWCASTLE UPON TYNE, ENGLAND - NOVEMBER 02: Bruno Guimaraes of Newcastle United kisses the badge on ... More his shirt as he celebrates after the team's victory in the Premier League match between Newcastle United FC and Arsenal FC at St James' Park on November 02, 2024 in Newcastle upon Tyne, England. (Photo by) Perhaps a new design will embolden a brand new age for Newcastle. There is a certain complexity to the existing one, hence the club is looking for simplifications. Brand experts often say circular crests are easier to market, and a more basic design could resonate with new fans, leading to greater exposure. But that misses the point; marketing is about recognition, and diluting the crest by making it look more like any other will surely only lead to harm in that regard. For many fans, particularly those who can only remember seeing that crest on their chests, there is pride that theirs stands as one of the few classic designs in an increasingly boring, modern landscape. Ultimately, though, this is what Newcastle signed up for when the Saudi Arabian-led takeover of the club happened in 2021. For all of the celebration that comes from watching Isak score a goal, or Guimaraes lift a trophy, feeding the emotion Robson talks about, it is funded and led by cold, clinical decisions. Growth, exposure and money are what matter here. Making the announcement ahead of a huge, potentially season-defining match with Chelsea is questionable at the very least. Newcastle fans have been supportive of that in the main. With Profit and Sustainability Rules tangibly hampering progress, they've reluctantly accepted ticket increases and general price hikes. Re-naming the stadium, once viewed as a criminal offence by previous owner Mike Ashley, is actively encouraged because there is belief that the incumbents want to improve things, which Ashley patently didn't. Building a new ground and leaving St James' Park has even been backed by many, which initially felt unthinkable. But the positive consequences from all those decisions or suggestions are clear. There are visible up sides. With the crest change, they are less obvious; some may have seen it before and be more accepting. For others, this was the day the club changed forever and it will be hard to move on.
