Latest news with #clubcrest
The Sun
01-08-2025
- Business
- The Sun
‘Weird version of Chelsea' – EFL club launch new badge like ‘lion with lollipop and first aid box'
PETERBOROUGH UNITED have revealed their new club crest. And fans have had plenty to say about the novel design. 3 The League One side have confirmed that the modernised badge will be used from June 2026 onwards. Peterborough have conducted a thorough design process, consulting with supporters along the way. The current round badge features winged lions facing a shield, with the club's name and motto "Upon This Rock - but has been called "outdated" by the club. Posh's new logo will feature just one lion, holding a pair of keys in a nod to St Peter, who the city is named after. Upon the announcement of the new crest, Peterborough owner Darragh MacAnthony said: "We have to evolve, and branding is a massive part of that. "I look at the big clubs and see how they are evolving, we have to modernise and we have to move with the times." On the design process, the Irishman, 49, added: "I was sceptical about the whole project at first, but having seen the journey that we have been on, and how we have involved supporters, it just makes sense. "We are evolving in our commercial department, we are evolving on the pitch and in the boardroom, and so our brand has to evolve. When I first saw it, it blew me away. I love it! I am really excited by it all." BEST ONLINE CASINOS - TOP SITES IN THE UK Peterborough believe that their new "digital-first ethos" can "attract new audiences" - while reflecting their "identity" and being more merchandise friendly. Commenting on the new crest, one fan wrote on X: "A lion with a lollipop and a first aid box." While a second claimed: "The main issue I have is looking at it, you don't think 'oh yeah that's Peterborough', you just think it's a weird version of Chelsea." A third reasoned: "Not sure you can say it's "unique and instantly recognisable". It's only instantly recognisable as looking like Chelsea and therefore not unique at all." And a fourth commented: "You can't say instantly recognisable but not have the club name on the badge. You want to appeal to a new audience, say someone abroad sees the badge but has no idea what club it is, how do you expect to grow?" Another Posh fan added: "I like how we have to 'move with the times' for reasons unclear to anyone. Seems like we're only doing it because bigger clubs are doing it." Peterborough are set to get their League One campaign underway this weekend. Darren Ferguson's side will face Cardiff City in the Welsh capital tomorrow lunchtime.
The Sun
18-06-2025
- Sport
- The Sun
Celtic reveal major change to iconic club crest as badge used for last 30 years is DITCHED
CELTIC have revealed a major transformation to their iconic club crest. The Hoops unveiled new brand guidelines this morning, including an update to the badge for the first time in 30 years. 2 2 The change was trailed last week when the club switched up the logo used on their official social media accounts from the old badge to the new one. Since 1995, Celtic have used a different crest on club kits to what they have used on official merchandise and documentation. That latter crest will now be replaced by a new kit crest which will feature across of the club's branding. A statement from Celtic Park read: "For a number of years, there have been two versions of the Club Crest in use. This had been a legacy of our 'Primary Crest' being adapted to a simplified 'Kit Crest' which features on Club apparel, including our world famous green and white hoops. "The simplified 'Kit Crest' will now move to the position of 'Primary Crest' across all applications. This is a strategic move to create a stronger identity both on and off the field. "The consistent use of the simplified crest across all Club platforms and communications will ensure greater consistency of application across all digital formats, merchandise, media and broadcast platforms — ensuring our iconic brand identity is more widely recognisable worldwide. "This is not a new identity, simply a consolidation of the use of the crest that balances respect for tradition with a fresh, contemporary feel." One noteworthy inclusion to the updated brand guidelines includes when the badge is used in mono transparent form (used when the main crest isn't usable because of the particular background colour) - stating that it should NEVER be on a blue background, the colour used by rivals Rangers. It reads: "This crest should only be applied to colours that fit well within the brand colour palette and consideration should be given to background colours, textures or patterns, given that these will all remain visible upon application of a transparent crest. The Mono Transparent Crest should never appear on a blue background." Celtic have used a number of different crests over the course of the club's history. Celtic transfer special - Nygren in and Kyogo to return The version adopted in 1995 was an adaptation of a similar design that had been in use for the majority of the club's modern era. A gold version of that crest was used in season 2017–18 to celebrate the 50th anniversary of the club's European Cup win in 1967. Prior to that, there was a change in the club's centenary year that harked back to earlier badges that incorporated a Celtic cross, with similar work done for the 125th anniversary. Indeed, the first ever instance of a Celtic badge was simply of a Celtic cross, on a red background. That was first used in 1888 on kits, with a different version on season tickets. But by 1925 the club changed tact and began using a clover leaf on some away kits. Albeit back then it was a three-leaf clover, with the four-lead clover first implemented on kits in 1977.
Daily Mail
15-05-2025
- Sport
- Daily Mail
EXCLUSIVE REVEALED: The truth about Newcastle's leaked 'new crest', the two Borussia Dortmund stars on Toon radar and what's really going on with Harvey Barnes swap deal
Newcastle insist supporters will have the final say on the design of the new club crest - but they admit that a leaked image is a badge they have developed. Confidential has spoken to several people who attended a workshop event at St James' Park on Wednesday night, during which fans were given a presentation and asked for their thoughts.
BBC News
12-05-2025
- Sport
- BBC News
Boro fans vote for change to club crest
Middlesbrough have notified the Football Association of its plans to change the club crest from next decision comes after a survey sent to 21,000 supporters came up with a 57% majority in favour of changing the design, which dates back to company YouGov carried out the survey, which found 19% of supporters opposed to a new crest, which would coincide with Boro's 150th anniversary next responses also indicate that fans would prefer a round crest featuring the founding year of 1876, the lion rampant and the club's red and white colours, as well as using the full name of Middlesbrough Football Club.
BBC News
10-05-2025
- Sport
- BBC News
Changing Newcastle United's crest is 'changing history', say fans
Newcastle United fans have said they do not support plans to change the club's crest because the current design "represents its history".The club said it was consulting with fans on a new emblem because the current design was too intricate to reproduce Daniel Mulligan said: "I know other clubs have done it but [the crest] represents the history of the club and changing it is something I wouldn't support."But while some fans are disappointed, others say the change is needed to "move with the times". Newcastle United season ticket holders and club members have been given the chance to voice their opinion on the new badge and will be given a choice of options during the second stage of the a number of fans do not want the crest to change at all."The owners have done great things for the club but if they are asking for the opinions of the fans, I think they should stick with the current emblem," Mr Mulligan said. Chris Tate, the manager of sport memorabilia shop The Back Page, said Newcastle has "one of the best emblems in the world"."The design captures the history of the city," he said. "We've got the black-and-white stripes and it's instantly recognisable. I really don't know how you can improve on it."He said while the crest was not on everything the shop sold, any change to the emblem would have an impact on the said the current design was a "wonderful crest" and he would be "disappointed" if the club changed it. Fellow supporter Rachel Riley said altering the badge would be "changing history". "I don't think it's something we should be doing," she said."It will be far too difficult to rebrand Newcastle. You see people with their tops off on sunny days and they've got the tattoo on their arm. "You can't change that - it is part of the culture here." Matty Nicholls has a number of Newcastle United tattoos and even shaved a Greggs sausage roll into his head before the Carabao Cup final to BBC Radio Newcastle, he said the plan to change the crest was not "much of a surprise"."A lot of teams over recent years have been changing badges, so I guess it's just moving with the times," he said."I am sure there will be many fans up and down the country with different opinions but it is going to be hard - you can't please everybody."But he said he would be happy with the new design as long as it represented Newcastle United and its supporters around the having the current emblem permanently inked on his skin, he is not upset by the prospect of a change in the official logo."I've got a little bit more space, so I guess I'll have to use it on the new badge." Follow BBC Newcastle on X (formerly Twitter), Facebook and Instagram.
