Celtic reveal major change to iconic club crest as badge used for last 30 years is DITCHED

The Sun

18-06-2025

CELTIC have revealed a major transformation to their iconic club crest.
The Hoops unveiled new brand guidelines this morning, including an update to the badge for the first time in 30 years.
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The change was trailed last week when the club switched up the logo used on their official social media accounts from the old badge to the new one.
Since 1995, Celtic have used a different crest on club kits to what they have used on official merchandise and documentation.
That latter crest will now be replaced by a new kit crest which will feature across of the club's branding.
A statement from Celtic Park read: "For a number of years, there have been two versions of the Club Crest in use. This had been a legacy of our 'Primary Crest' being adapted to a simplified 'Kit Crest' which features on Club apparel, including our world famous green and white hoops.
"The simplified 'Kit Crest' will now move to the position of 'Primary Crest' across all applications. This is a strategic move to create a stronger identity both on and off the field.
"The consistent use of the simplified crest across all Club platforms and communications will ensure greater consistency of application across all digital formats, merchandise, media and broadcast platforms — ensuring our iconic brand identity is more widely recognisable worldwide.
"This is not a new identity, simply a consolidation of the use of the crest that balances respect for tradition with a fresh, contemporary feel."
One noteworthy inclusion to the updated brand guidelines includes when the badge is used in mono transparent form (used when the main crest isn't usable because of the particular background colour) - stating that it should NEVER be on a blue background, the colour used by rivals Rangers.
It reads: "This crest should only be applied to colours that fit well within the brand colour palette and consideration should be given to background colours, textures or patterns, given that these will all remain visible upon application of a transparent crest. The Mono Transparent Crest should never appear on a blue background."
Celtic have used a number of different crests over the course of the club's history.
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The version adopted in 1995 was an adaptation of a similar design that had been in use for the majority of the club's modern era.
A gold version of that crest was used in season 2017–18 to celebrate the 50th anniversary of the club's European Cup win in 1967.
Prior to that, there was a change in the club's centenary year that harked back to earlier badges that incorporated a Celtic cross, with similar work done for the 125th anniversary.
Indeed, the first ever instance of a Celtic badge was simply of a Celtic cross, on a red background.
That was first used in 1888 on kits, with a different version on season tickets.
But by 1925 the club changed tact and began using a clover leaf on some away kits.
Albeit back then it was a three-leaf clover, with the four-lead clover first implemented on kits in 1977.