Latest news with #croissants
Washington Post
24-05-2025
- Entertainment
- Washington Post
No coffee, no Internet, in Cannes due to power outage
World No coffee, no Internet, in Cannes due to power outage May 24, 2025 | 7:57 PM GMT Cannes was temporarily running out of coffee and croissants on May 24 as a power outage hit southern France. It caused disruption in the host city of the world-famous Cannes Film Festival. One restaurant described the situation as 'catastrophic'.
Zawya
22-05-2025
- Business
- Zawya
Edita Frozen Food Industries enters food service sector with new bakery line
Egypt - Edita Frozen Food Industries has announced its expansion into the food service sector with the launch of a new premium line of frozen croissants, viennoiseries, and breads. The company said the products are designed to meet the standards of hotels, restaurants, cafés, and catering services, offering ready-to-bake solutions. This expansion aligns with Edita's stated strategy to diversify into product categories with high potential and to capture rising demand within the food service sector. The new line was introduced at CAFEX 2025, an exhibition for food and beverage professionals. According to Edita, CAFEX, which featured over 120 exhibitors from the café and restaurant industry, provided a platform for the company to showcase its latest offerings and connect with industry leaders seeking frozen bakery solutions. Edita Frozen Food Industries stated that its entry into the food service sector is supported by its established nationwide distribution infrastructure. This includes seven strategically located distribution centres and a fleet of over 40 refrigerated trucks, which the company said ensures efficient cold-chain management, timely delivery, and optimal product freshness for customers across the country. The company said this new product line builds on the success of Molto Forni, its flagship food brand in the consumer market. Molto Forni has gained recognition for its range of frozen croissants, puff pastries, pizzas, and sweet pies. Edita stated that Molto Forni's frozen pizza has become the market leader in Egypt. Molto Forni products are available nationwide across all governorates and leading modern trade outlets. Edita said this move underscores its ongoing commitment to innovation, quality, and operational excellence, and reinforces its position in both the consumer and food service markets. © 2024 Daily News Egypt. Provided by SyndiGate Media Inc. (
Arab News
20-05-2025
- Entertainment
- Arab News
Sofitel launches limited-edition croissant collection
Sofitel has unveiled a limited-edition collection of its signature elevated croissants, available in seven properties worldwide. The exclusive collection, La Haute Croissanterie Blossoms, features seven indulgent floral-flavored croissants which pay homage to the tradition and art of elaborate French floral arrangements in hospitality. The buttery delights give guests and locals the opportunity to discover native flavors; from Mexican dahlia to Beninese hibiscus and Korean cherry blossom, to be enjoyed exclusively in seven Sofitel locations globally, for four months. Inspired by the excellence and beauty of haute couture, La Haute Croissanterie concept was launched to elevate the art of croissant-making. Rooted in a perfected traditional French recipe and using precise proportions of pure butter and high-quality flour, croissants are enhanced with exclusive local ingredients of the highest quality — from Middle Eastern za'atar to Piemontese hazelnut praline and Korean Gochujang. Drawing inspiration from the timeless floral artistry of French luxury hospitality, La Haute Croissanterie Blossoms marks the brand's very first limited-release collection, turning croissants into a gastronomic adventure where guests can experience local cultures like never before, designed by Sofitel's pastry chefs from across the world and crafted using local flowers woven into the buttery layers. Saffron and its violet-hued flower is considered one of the most valuable spices in the Middle East. This two-toned croissant features a round crust that's filled with a pistachio sponge cake and saffron creme brulée — a creation synonymous with velvety luxury. Available in Sofitel Dubai The Obelisk from 32 dirhams ($8.7). 'Creating La Haute Croissanterie Blossoms allowed us to elevate everyday experiences for guests by infusing creativity and flair into our pastries, using unconventional tastes to bring flavors from native flowers from around the world. The tradition of gifting flowers to celebrate special occasions is enjoyed across the world, so La Haute Croissanterie Blossoms felt like the perfect opportunity to treat those who mean most to us with a creative and delicious twist on the floral bouquet,' said Anne-Cécile Degenne, corporate executive chef, Sofitel. La Haute Croissanterie Blossoms will be available for four months in seven Sofitel properties globally, starting from May. It marks the beginning of a series of limited-edition La Haute Croissanterie collections, with each to capture a unique and different theme, whilst honoring the elegance and excellence of traditional croissant making.
Entrepreneur
13-05-2025
- Business
- Entrepreneur
The Secrets to Success for Alexander's Patisserie
Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture. Opinions expressed by Entrepreneur contributors are their own. On a busy Saturday afternoon in Mountain View, California, the line at Alexander's Patisserie — a pastry shop known for its precision and innovation — can stretch out the door. Customers eye a display case of delicacies, from black sesame croissants to more than 20 flavors of macarons. It's easy to assume the appeal is in the presentation, but beneath the patisserie's viral popularity is an authentic story: one of team leadership, craftsmanship and a dedication to continuous improvement. Central to this story is Shuyao Cao, better known as Chef Shu. As the pastry chef behind the Alexander's menu, she leads with creativity and intention, uniting the business with a collaborative spirit. Related: Want to Work With Influencers? Here's What Small Business Owners Need to Know. "I feel like our whole team, everyone has their own talents," Cao says. "Each one of them is unique, and I take the string from them, and then I put it together. I can't come up with [the brunch menu] all by myself." The team dynamic is evident from the moment customers walk in the door. Whether staff are managing a packed tea service or catching up with regulars, the atmosphere is warm and welcoming. David Brungard, vice president of operations for Alexander's Group Corporate, says Cao's leadership has helped make this work environment possible. "[Chef Shu] earned every single person's respect, including the dishwasher, because she does everything," Brungard says. "She cleans the walk-in, makes the croissants, comes up with ideas and walks around to taste stuff. She makes family meals for our employees so that when they come to work, [they don't have to eat pastries all day]." According to Brungard, Cao's hands-on leadership style has fostered a workplace culture built on trust and appreciation: "The level of quality in your life depends a lot on how you feel when you are at work, and [Chef Shu] knows how to make everyone in our team feel valued," he says. Related: 5 Secrets to Success From a Sustainable Business That's Grown 95% in 3 Years One of the patisserie's most talked-about menu items — the famous flat croissant — wasn't even for customers at first. "I wanted to try it because it went viral in my Asian area," Cao says. "I wanted to taste it myself, so I made one at the patisserie, and the front and the back of the house really enjoyed it. So I said, 'Let's put it on the menu.'" Since then, Cao's flat croissants have become a fan favorite, driving traffic in-person and on social media. But trending pastries are only responsible for a portion of the patisserie's success. What keeps Alexander's relevant is its commitment to adaptation through customer feedback. " We see how customers react and how much we sell every day," Cao says. "We see how people react on the internet, too. I read every review the customer leaves me, and I mean it. I take opinions, and then I let the whole team taste it. Even [Brungard], when he comes, I pull him." For Brungard, reviews function as both valuable feedback and a celebration of the team's efforts: "When they mention an employee by name in a raving review, it makes me super happy because they deserve the credit," he says. "I love it when the public recognizes their hard work. And then when they don't, I take it on. That's what I'm here for." Part of Alexander's staying power comes from thoughtful sourcing that spares no expense for quality. "We use chocolate imported from France… the best chocolate in the world," Cao says. "We make sure we use an AOP butter for our croissant. AOP butter is super expensive, and only one region of France makes it." And when specialty ingredients aren't available through traditional vendors, Cao gets creative. "Sometimes I find matcha powder [or] the best sesame paste brand in the supermarket or the Chinese grocery store," she says. "I can pick out different stuff for myself and then ask my sales guy if he can find me a bulk item." Related: How This North Carolina Lawn Care Company Earns Customer Loyalty From recipe tasting to fixing kitchen equipment, Cao and Brungard run operations like clockwork, but always with heart. "Part of our meeting is to talk about new products, reviews, what's broken in the kitchen," Brungard says. "How can I fix it? How can I give you what you need to be successful?" This behind-the-scenes support reinforces a company-wide policy: Take care of the team, and they'll take care of the guest. Ultimately, Alexander's success comes from the patisserie staying true to its values. Thoughtful leadership and room for experimentation allow the team to chase their passions, resulting in a sweeter experience for the guests. "When you put love into something, it reverberates into the world," Brungard says. Consider Alexander's Patisserie's guiding principles for creating a thoughtful experience for both customers and staff: Lead from within. Respect is earned. Set the tone by working alongside the team and staying hands-on in the operation. Respect is earned. Set the tone by working alongside the team and staying hands-on in the operation. Innovate with intention. Let curiosity, creativity and customer feedback drive your menu changes, rather than trends alone. Let curiosity, creativity and customer feedback drive your menu changes, rather than trends alone. Feedback helps you pivot and grow. Read and discuss every review to identify areas for refinement and improvement. Read and discuss every review to identify areas for refinement and improvement. Quality begins with sourcing. Whether it's imported French butter or the perfect sesame paste, sourcing should be deliberate and can help your business align with its (and customers') values. Whether it's imported French butter or the perfect sesame paste, sourcing should be deliberate and can help your business align with its (and customers') values. Culture is the secret ingredient. A welcoming team translates into a positive guest interaction. When your team feels supported, the entire operation succeeds. Related: She Runs a James Beard Award-Nominated Restaurant. Here's Her 2-Step Process for Hiring the Best Employees. Listen to the episode below to hear directly from Cao and Brungard, and subscribe to Behind the Review for more from new business owners and reviewers every Thursday. Editorial contributions by Alex Miranda and Kristi Lindahl This article is part of our ongoing America's Favorite Mom & Pop Shops™ series highlighting family-owned and operated businesses
