Latest news with #digitalmarketing
Forbes
19 hours ago
- Health
- Forbes
Protecting Your Mind Amid AI's Persuasive Power Play
In the marketplace of ideas, from political campaigns to product marketing, persuasion has long been a human art form. We rely on logic, emotion, charisma, and trust to influence and be influenced. But a new power player is rapidly entering the fray: Artificial Intelligence. Sophisticated AI, particularly Large Language Models are no longer just information processors; they are becoming skilled digital persuaders, capable of shaping opinions and nudging behaviors in ways we are only beginning to understand. The question is no longer if AI can be persuasive, but how persuasive it can be, and what that means for our future. The foundations of human persuasion are well-documented, perhaps most famously by Dr. Robert Cialdini, who outlined principles like reciprocity, scarcity, authority, commitment and consistency, liking, and social proof. These psychological levers have been the bedrock of influence strategies for decades. Humans excel at deploying these intuitively, building rapport, reading nuanced social cues, and leveraging genuine emotional connections to build deep, lasting trust. However, the digital age has ushered in AI systems with a distinct set of advantages. These algorithms can process and analyze vast datasets on human behavior, preferences, and communication styles, allowing for an unprecedented level of personalized messaging at scale. Imagine an AI that can tailor its arguments and tone in real-time, A/B testing thousands of variations of a message to find the most effective one for a specific individual or demographic – a feat impossible for a human. Recent studies underscore this emerging reality. Research has shown that AI-generated messages can be as, or in some cases even more, persuasive than those crafted by humans. Making them significantly more effective in changing minds on divisive topics in online debates. Simply making models bigger doesn't inherently make a single message dramatically more influential, but the overall trend indicates a powerful new persuasive force. One compelling example of this specialized persuasive technology comes from academia. The paper AI-Persuade: A Conversational AI for Persuasion Towards Pro-Environmental Behaviors details a system designed specifically to influence users to adopt more environmentally friendly habits. This AI doesn't just present facts; it engages in interactive conversations, employing a diverse toolkit of persuasion strategies — such as goal setting, positive framing, and social commitment — to foster long-term attitudinal and behavioral shifts. The researchers' user studies validated its potential to effectively guide individuals towards targeted outcomes. This points to a future where AI could be a significant force in public service campaigns, health interventions, and educational initiatives. AI's persuasive power isn't just about brute-force data processing. It taps into several psychological mechanisms: Despite AI's growing capabilities, human interaction retains unique strengths in persuasion. Genuine empathy, the ability to understand and share the feelings of another, is profoundly difficult for AI to replicate authentically. Building deep, long-term trust, the kind that underpins significant life changes or high-stakes decisions, often relies on shared experiences, vulnerability, and the nuanced dance of human relationships. Humans can adapt to entirely novel situations with a flexibility and intuition that current AI lacks, drawing on a lifetime of complex social learning. It matters to remember that AI is a tool to an end. The latter must be decided up by human users, based on ethics and moral values. The same tools that can encourage positive behaviors may be weaponized for manipulation, spreading misinformation, or unduly influencing vulnerable populations. The potential for AI-generated propaganda or highly personalized, deceptive marketing campaigns is a serious concern that demands ethical guidelines, transparency in AI deployment, and a focus on media literacy. AI's impact on decision-making and overreliance on our artificial assistants can diminish critical thinking, making us susceptible to manipulation if we're not vigilant. Ultimately, the good and bad of AI depends on the human mindset. The future likely involves a hybrid landscape where AI and human persuasion coexist and even collaborate. AI might handle initial engagement, provide personalized information, or manage large-scale outreach, while humans step in for more complex, empathetic, and high-trust interactions. As AI's persuasive abilities become more integrated into our lives, we need a framework to navigate this new terrain responsibly and effectively. Consider the A-Frame: The rise of the digital deluge is upon us. By understanding its power, recognizing its mechanisms, and committing to a framework of mindful engagement, we can harness the benefits of persuasive AI while safeguarding our autonomy and critical judgment in an increasingly AI-influenced world.
Travel Daily News
20 hours ago
- Business
- Travel Daily News
HSMAI launches new edition of CHDM Study Guide
HSMAI releases the 7th edition of its CHDM study guide, updating hospitality professionals on AI, OTT, revenue management, and evolving digital strategies. McLEAN, VA – The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide – the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification. Each CHDM certification applicant receives a digital copy of the guide, which is also available as a standalone educational tool for hoteliers and hospitality leaders seeking to stay competitive in a rapidly evolving digital landscape. The 7th edition features expanded content across all sections to reflect the major shifts in digital marketing since the last edition in June 2023. New for this year are four chapters designed to reflect the current demands and intersections of hotel commercial strategy: Over-the-Top (OTT) Advertising for Hotels; A Hotel Marketer's Guide to Revenue Management; Hotel Distribution Essentials for Marketers; and The Interdependence of Sales & Marketing. Other key updates include the latest developments on Google, Meta, and OTAs – covering new offerings, advertising processes, and platform evolutions—as well as an updated chapter on Artificial Intelligence, complemented by AI-related insights and actionable strategies woven throughout the guide. 'The 7th edition reflects the pace and complexity of digital transformation in hospitality,' said Nancy Johns, CHDM, Head of Marketing at JC Resorts and Chair of HSMAI's Marketing Advisory Board. 'It's a reference for anyone looking to lead strategically in marketing, sales, or revenue optimization. The added focus on AI, new media channels, and cross-functional collaboration makes it an indispensable tool.' Created for hospitality marketing, sales, and revenue optimization professionals, the CHDM certification and study guide empower individuals to level up their skills, pivot into digital roles, or better understand how digital impacts every corner of commercial strategy. The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region.
Zawya
20 hours ago
- Business
- Zawya
MRM MENAT elevates KSA Leadership to drive integrated growth in the region, with the appointment of Warren Davey as General Manager
Saudi Arabia: MRM MENAT, a leading integrated digital and customer experience agency - part of the Middle East Communications Network (MCN), has appointed Warren Davey as General Manager of MRM KSA. With over 27 years of international experience in commercial growth and brand transformation, Warren brings a rare blend of deep regional understanding and a global strategic outlook. In Saudi Arabia, he has led integrated marketing strategies across sectors including tourism, culture, education, entertainment - driving stronger audience engagement, brand visibility, and long-term impact. Previously, Davey held senior leadership roles at McCann Erickson Worldgroup across Europe and the Americas, managing global accounts including UPS, American Airlines, and TUI Travel, while building high-performing teams and expanding integrated capabilities. Known for its strategic depth and creatively led, data-driven approach, MRM continues to solidify its presence in the Kingdom as a trusted digital consultancy and full-service partner to leading brands and institutions across Saudi Arabia. Spearheaded by Karim Slim, CEO of MRM MENAT, the agency operates at the intersection of creativity, technology, data, and strategy, offering a unique combination of capabilities that help clients unlock business transformation and growth, deepen customer relationships, and deliver long-term impact. With end-to-end integration across consulting, content, CRM, commerce, and performance, MRM provides seamless, insight-led solutions that bridge strategy and execution. Trusted by some of Saudi Arabia's most influential institutions, MRM continues to empower both public and private sector leaders in transforming their marketing and customer experience strategies to align with the bold ambitions of Vision 2030. 'We recognise the scale, pace, and ambition of change underway in Saudi Arabia, and understand what it takes for brands to grow in a strategically evolving market,' said Karim Slim, CEO of MRM MENAT. 'Our role at MRM is to partner with our clients to build strong, lasting connections with long-term value. Warren's appointment strengthens our commitment to the Kingdom and brings onboard a leader who knows the market deeply and can help take our clients into the future.' 'Joining MRM at this pivotal time is an opportunity to contribute to a market that's setting new global benchmarks in innovation and growth,' said Warren Davey, General Manager, MRM KSA. 'With deep local experience and a global lens, I've seen how insight-led, integrated marketing can drive meaningful impact. MRM's unique combination of digital consultancy, creativity, data, and technology allows us to help clients scale with purpose and build enduring brand value in an ever-evolving landscape.' About MRM MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialised capabilities help grow relationship lifetime value and span CRM, Customer Experience, Consultancy Services and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creative effectiveness, and pure speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. About MCN MCN (Middle East Communications Network), part of IPG, is a leading advertising and marketing communications group in MENAT, which partners with clients to build enduring brands. MCN's multi-discipline agencies, spanning creative, media, digital, PR, data, brand experience and specialist marketing, include globally renowned agency brands; FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth/McCann, Jack Morton, Octagon and Current Global. With approximately 2,000 employees across 11 markets, MCN is committed to cultivating an inclusive environment where talent can thrive, earning recognition as a Great Place to Work for three consecutive years (2023–2025), awarded as Fast Company's Most Innovative Companies in 2024, and winning Agency Network of the Year 2024 by Campaign Middle East.
Independent Singapore
21 hours ago
- Business
- Independent Singapore
Is there a ‘best country' for Singaporean Chinese to migrate to?
SINGAPORE: You might be considering moving to another country sometime in the future. While Singapore is one of the safest and most modern countries around the world today, some people might be interested in greener pastures elsewhere or may simply want to try out what a different culture has to offer. Also, with Singapore regularly making it on the top of 'most expensive places to live' lists, some may feel that other shores would simply be more affordable, such as the 39-year-old adjunct lecturer from the National University of Singapore (NUS) who lives in Chiang Mai, Thailand, but flies over once a week for his digital marketing class . In this article, The Independent Singapore takes a look at what countries may be best for Singaporeans of Chinese descent, with the Chinese being the largest ethnic group in the Little Red Dot. The simple answer is that there is no simple answer, as it depends on what a person looking to move is looking for. There are a number of factors to consider when it comes to migration, including how well one fits with the culture and lifestyle of the country they're looking at, job opportunities, immigration policies, and support from the community, which is vital for anyone who migrates. See also Bored and broke, Vietnam migrants risk lives for riches in Europe Having said that, the most popular choices for Singaporean Chinese to migrate to include Australia, the United Kingdom, Canada, New Zealand, and the United States. However, Malaysia and other Asian countries are gaining ground in this aspect as well. Australia and New Zealand appear to be a preferred destination for Singaporeans for many reasons, with many already choosing to go to university in the Land Down Under. Both countries are more accessible than North America and Europe, and the landscapes, laid-back vibe, and slower pace of life, in comparison to Singapore, are attractive to many. Living costs are also lower in both countries. The US has also long been popular with Singaporeans, especially major cities such as San Francisco and New York, but this may change due to the country's immigration and student visa policies, as well as the cost of living, which is rapidly gaining pace with Singapore's. Canada might be a friendlier alternative, but for those used to tropical weather, its cold winters would be a challenge. See also Protests send Hong Kongers to Taiwan in search of new lives Historical ties and ease with language have made the UK a viable choice for Singaporeans, but, again, if the cost of living is a consideration, this would be a problem. Also, many countries in Europe are 'immigrant weary' at the moment. Aside from Malaysia, which may be the most obvious choice to many Singaporeans due to lower living costs and a shared culture, others have considered Indonesia and Thailand. The advantage of moving to another Southeast Asian country is that one can stay relatively close to home. And finally, there is China itself. The country is, after all, an economic giant and is making strides in technology, manufacturing, finance, and other fields. Many in Singapore may find China's siren call irresistible, with untold opportunities. /TISG Read also: Earning SG dollars, spending Thai bahts: S'poreans cheer the man who 'games the system' by living in Thailand but flies to SG once a week for work while enjoying a luxurious lifestyle
Geeky Gadgets
a day ago
- Business
- Geeky Gadgets
Automate Your Instagram Growth : Build an Instagram Autopilot AI
What if you could grow your Instagram presence without spending hours glued to your screen? Imagine having a system that not only handles repetitive tasks like liking posts and replying to comments but also optimizes your engagement strategy and schedules your content at the perfect times—all while you focus on creating impactful ideas. It might sound like a dream, but with the power of artificial intelligence, this is no longer a futuristic fantasy. By building an Instagram AI automation, you can transform how you manage your account, saving time, boosting productivity, and staying ahead in the ever-competitive social media landscape. Creator Magic walks you through the process of creating an AI-powered system to automate Instagram management. You'll discover how to delegate time-consuming tasks, like audience interactions and performance tracking, to a smart assistant that works tirelessly in the background. Along the way, we'll explore how AI can enhance engagement by crafting tailored responses, analyze trends to optimize your posting schedule, and even streamline your content strategy. Whether you're a brand, influencer, or social media manager, this approach offers a chance to reclaim your time while maintaining a consistent and impactful online presence. The possibilities are as exciting as they are practical—so let's explore how to make them a reality. Instagram AI Automation Guide The Role of Automation in Instagram Management Automation is the foundation of an Instagram autopilot AI. By using artificial intelligence, you can delegate time-intensive tasks such as liking posts, following accounts, and responding to comments or direct messages. These activities are critical for maintaining visibility but often require significant manual effort. For instance, an AI system can analyze hashtags, user profiles, and engagement patterns to identify relevant accounts and interact with them on your behalf. This ensures your account remains active and visible without constant manual input. By automating these interactions, you can maintain a consistent presence while freeing up time for strategic initiatives, such as campaign planning or content innovation. Enhancing Engagement Through AI User engagement is a key metric for Instagram success, and AI can elevate this aspect significantly. By analyzing user behavior, preferences, and interaction trends, an AI system can create tailored responses and recommendations that resonate with your audience. For example, AI can prioritize responding to comments from high-value followers or suggest personalized replies based on the context of a conversation. This targeted approach fosters deeper connections with your audience, making your interactions more meaningful and impactful. Over time, this strategy builds a more engaged community that feels valued and appreciated, ultimately driving loyalty and sustained growth. 15 Minute Guide to Building an Instagram AI Watch this video on YouTube. Find more information on Instagram automation by browsing our extensive range of articles, guides and tutorials. Streamlining Content Scheduling and Delivery Effective content scheduling is crucial for maximizing reach and engagement on Instagram. An AI-powered scheduling tool can analyze historical data, audience activity, and platform trends to determine the optimal times to post. This ensures that your content reaches the largest possible audience when they are most active. Additionally, AI can automate the entire publishing process, eliminating the need for manual uploads. By integrating intelligent scheduling into your autopilot system, you can maintain a consistent posting cadence, improve content visibility, and maximize engagement—all without additional effort. This capability is especially beneficial for brands and influencers managing multiple campaigns or accounts. Improving Task Management with AI Managing an Instagram account involves more than just creating and posting content. Tasks such as monitoring analytics, planning campaigns, and tracking performance can quickly become overwhelming. AI simplifies these responsibilities by consolidating them into a single, efficient platform. For instance, an AI system can generate detailed performance reports, track follower growth, and provide actionable insights to refine your strategy. By automating these processes, you can focus on high-level decision-making rather than getting bogged down in operational details. This streamlined approach allows you to manage your account more effectively, making sure that your efforts are aligned with your overall goals. Efficiently Handling Repetitive Tasks Repetitive tasks, such as sorting through direct messages or categorizing comments, can consume valuable time and energy. AI excels at managing these tasks with precision and speed. Using natural language processing, an AI system can identify and categorize messages, flag important ones, and even suggest appropriate responses. This automation reduces manual effort while making sure that no critical interactions are overlooked. By delegating these tedious processes to AI, you can maintain a high level of responsiveness and engagement without compromising your productivity. This is particularly useful for accounts with large followings or high volumes of daily interactions. The Strategic Importance of an Instagram Autopilot AI An Instagram autopilot AI is more than just a tool for convenience—it is a strategic asset that enhances your overall efficiency and effectiveness. By automating routine tasks, optimizing engagement, and streamlining content scheduling, you can allocate your time and resources more effectively. Whether you are a brand, influencer, or social media manager, this approach enables you to scale your efforts without sacrificing quality. In a fast-paced digital landscape, staying competitive requires using advanced tools like AI to maintain a strong and consistent presence. By adopting an autopilot system, you can focus on what truly matters: building meaningful connections with your audience and achieving your long-term objectives. Media Credit: Creator Magic Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
