Latest news with #digitalmarketing
Globe and Mail
6 hours ago
- Business
- Globe and Mail
Marketing Signals Unveils AI Search Optimization Service to Elevate Digital Discoverability
Online performance marketing agency Marketing Signals announces the launch of its AI Search Optimisation service, a brand new offering that's designed to help brands dominate the evolving AI-powered search landscape. As traditional SEO and paid channels adapt to the emergence of AI Overviews and large language models (LLMs), businesses must rethink their digital presence. Marketing Signals' new service integrates organic search, paid search, and the latest in AI-driven discovery to deliver a unified, future-proof strategy. An overview of the Marketing Signals AI Search Optimisation service includes: • Competitive edge in AI search: The service empowers brands to position themselves prominently within AI-generated search results by leveraging the capabilities of LLMs. • Unified search presence: Ensures consistent visibility across AI search, organic rankings, and PPC campaigns, creating a seamless brand experience. • Future-proofed SEO strategy: Adapts dynamically to changes in search algorithms and user behaviour, safeguarding visibility as AI search evolves. • Scalable, AI-led strategies: Enables low-risk testing of emerging search technologies while maintaining proven organic and paid campaign infrastructures. • Enhanced visibility & brand awareness: Targets users where they naturally discover information, whether through AI snapshots or traditional search formats. Commenting on the latest offering Gareth Hoyle, Managing Director at Marketing Signals, commented: 'AI search is not just the next phase in how users discover information; it's fundamentally changing the search landscape. Our AI Search Optimisation service equips brands to lead with visibility, adaptability and scale. By blending AI-driven tactics with trusted SEO and PPC performance, we ensure our clients are not only keeping pace, but truly ahead.' Marketing Signals encourages ambitious brands ready to explore the AI search frontier to connect and discuss how the new service can be tailored to their goals. For more information on how Marketing Signals can help your business with its AI search optimisation, you can get in touch with the team on their website. Media Contact Company Name: Marketing Signals Contact Person: Max Hammond Email: Send Email City: Manchester Country: United Kingdom Website:
Forbes
7 hours ago
- Business
- Forbes
Selling Financial Services Online? Forget SEO, Introducing GEO
Marketing teams are discovering their old SEO strategies are no longer effective in the new age of ... More Generative Engine Optimization. The digital playbook that has governed Wall Street's marketing efforts for the last 20 years, an $80 billion industry known as Search Engine Optimization (SEO), is now obsolete. The relentless pursuit of the top spot on a Google search results page is being superseded by a more profound and disruptive force: Generative Engine Optimization (GEO). For anyone working in financial services today, understanding this shift isn't just about staying current; it's about staying relevant. As customers, from retail investors to institutional clients, increasingly turn to AI assistants for instant, synthesized answers, the battleground for visibility has moved. As noted by the venture capital firm Andreessen Horowitz and others, the goal is no longer to achieve a high ranking but to gain "model relevance." This means being the trusted source cited within an AI's direct answer. This change will ripple through every department of a financial services firm, demanding a radical rethinking of how products are sold, expertise is communicated and trust is built. Consider the broad implications across the industry: Asset Management A marketing team's success will no longer be measured by clicks to a mutual fund's landing page. Instead, the critical question becomes: When a user asks an AI, 'What are the best-performing sustainable investment funds?' does the AI cite your firm's ESG report and mention your specific ETF by name? This requires a strategy focused on getting fund commentary, performance data and manager insights into the financial news and data ecosystems that train these AI models. Retail Banking For product managers, the focus must shift from keyword-based web copy to comprehensive, conversational content. Research shows that user queries in large language models are significantly longer and more detailed than in traditional search. When a potential customer asks a chatbot, 'What are the best mortgage options for a first-time homebuyer with a low down payment?' the bank whose detailed guides, transparent fee structures and customer testimonials are ingested by the AI will win the recommendation. Wealth Management Research and analysis teams now have a new channel to assert their influence. Their market outlooks and white papers must be optimized not for search engines, but for summarization. The goal is for an AI to quote your firm's chief economist when asked about inflation forecasts or to reference your analyst's sector report when summarizing a market trend. Investment Banking Even in this relationship-driven field, digital reputation matters. An M&A team's public-facing deal tombstones and industry analysis can feed AI models. When a CEO or journalist asks an AI, 'Which firm has the most expertise in fintech M&A?' the answer will be shaped by the digital trail of expertise your team leaves across reputable platforms. To thrive in the post-SEO world, firms must pivot from chasing algorithms to building verifiable authority. This is no longer just a task for the marketing department. It requires a coordinated effort between product specialists, compliance teams, analysts and communication leaders to create a deep, interconnected web of trustworthy information. The firms that successfully make this transition will not just attract the next generation of clients; they will become the foundational knowledge sources for the new age of digital finance. Fore more like this on Forbes, What Is Agentic AI And What Will It Mean For Financial Services? and The Data Centers Powering AI Boom In Financial Services.
Globe and Mail
11 hours ago
- Business
- Globe and Mail
Digital Silk Expands Digital Marketing Services to Include Dedicated PR Campaign Management
Miami, Florida--(Newsfile Corp. - July 15, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has announced an expansion of its digital marketing services to include comprehensive public relations campaign management. This update reflects growing client demand for earned media strategies that support online visibility and brand trust. Digital Silk Expands Digital Marketing Services to Include Integrated PR Campaigns To view an enhanced version of this graphic, please visit: With the proliferation of digital platforms, PR has become an essential part of multichannel marketing strategies. Digital Silk's expanded offering includes structured outreach campaigns, media placement coordination, and content development aligned with SEO and brand positioning. U.S. Brands Prioritizing Media Outreach in 2025 A 2024 Cision report found that over 68% of U.S. brands plan to increase their investment in public relations, citing credibility, reputation, and visibility as top drivers. Digital Silk's new PR service aims to support businesses in reaching relevant media outlets with tailored messaging that aligns with brand objectives. CEO Commentary on the Service Launch "As digital landscapes grow more crowded, earned media is playing a bigger role in brand visibility," said Gabriel Shaoolian, CEO of Digital Silk. "We're expanding our service set to help clients build authority through consistent media coverage and strategic communications." What the PR Campaign Service Includes Media list development tailored to industry and audience Press release writing and editorial calendar planning Direct outreach to journalists, editors, and online publishers Campaign tracking, coverage reporting, and refinement Coordination with on-site and content SEO efforts The service is now available to all Digital Silk clients seeking to enhance their digital presence through strategic media engagement. About Digital Silk Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Globe and Mail
14 hours ago
- Business
- Globe and Mail
iPhone vs Android: Digital Silk Publishes 2024 User Insights Comparing U.S. Device Habits
Miami, Florida--(Newsfile Corp. - July 15, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released a new article examining 2024 trends in iPhone vs Android usage in the United States. The analysis compares key user behaviors such as spending patterns, brand loyalty, and mobile engagement. Digital Silk Publishes 2024 User Insights Comparing U.S. Device Habits To view an enhanced version of this graphic, please visit: Based on data from multiple sources including Statista, CIRP, and Experian, the report explores how platform preferences are influencing digital marketing strategy. Notably, iPhone users accounted for nearly 58% of U.S. smartphone subscribers as of Q1 2024, while Android users were more dominant globally. Key Findings from the Report The report aims to support businesses in making platform-specific decisions by highlighting differences such as: iPhone users have a higher average income and tend to spend more on mobile apps Android users show greater platform diversity and higher global market share Apple users exhibit stronger brand loyalty, with over 90% planning to stay with iOS Android dominates in regions like Africa and Asia, where cost and customization are driving factors Strategic Implications for Mobile Marketing "Understanding platform-specific behaviors can help businesses make more informed decisions about mobile experiences, app development, and ad targeting," said Gabriel Shaoolian, CEO of Digital Silk. "These insights can potentially support stronger ROI in device-specific campaigns." With over 90% of internet users accessing the web through mobile devices, brands are increasingly prioritizing responsive design and user-specific strategies. Digital Silk's report is intended to assist marketing teams in evaluating where their audiences are-and how they behave. The full article, including data sources and graphs, is available here: iPhone vs Android User Stats About Digital Silk Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Forbes
16 hours ago
- Business
- Forbes
Building Lasting Customer Connection: From Engagement To Conversion
Manu Mathew is CEO & Cofounder of Cohora , a platform that helps brands drive customer growth, retention and advocacy through engagement. getty In an era where digital experiences shape every brand interaction, businesses are shifting from one-time transactions to long-term relationships. Creating an environment where customers feel genuinely connected is no longer a marketing tactic—it's a strategic imperative for sustained growth, loyalty and advocacy. The path from connection to conversion is no longer linear. It's shaped by how engaged, empowered and valued customers feel within a brand's ecosystem. This challenge has defined much of my career, first as co-founder and CEO of Visual IQ (acquired by Nielsen), then as President of the Americas at and now at Cohora, where we help brands turn customers into communities. Across each role, I've seen the same gap: Brands know retention is critical, but they often lack the tools and insight to go beyond transactional touchpoints and deliver real personalization. Retention isn't just about messaging. It's also about building the right environment, one where customers engage with the brand and each other, feel recognized and become advocates because they believe in what the brand represents. Too many companies treat engagement as a campaign rather than a culture. But the brands that win long-term view customer connection as a business asset, not just a marketing expense. Belonging In The Digital Age Today's customers expect more than a seamless transaction. They crave belonging, recognition and emotional connection. They want to feel part of something meaningful. According to Edelman's 2023 Brand Trust Report, 79% of consumers say they actively engage with brands beyond purchasing—by consuming content, offering feedback or participating in brand-led experiences. And 59% say brand trust makes them more likely to buy, while 67% say it increases their likelihood to stay loyal and advocate for that brand. When customers feel emotionally connected, the relationship moves from transactional to relational. This fosters stronger loyalty, increased lifetime value and word-of-mouth growth through referrals and user-generated content. The Harvard Business Review reinforces this: Emotionally connected customers are more than twice as valuable as merely satisfied ones. To build that emotional bond, brands are creating intentional communities through content ecosystems, digital engagement and loyalty programs that reflect customer identity and values. Brands that design intentional communities through content ecosystems, digitally facilitated interactions or loyalty initiatives fuel this emotional bond. According to McKinsey, 71% of consumers expect brands to deliver personalized interactions, and 76% get frustrated when a brand doesn't deliver on this. The good news: Brands that get personalization right generate 40% more revenue than their peers. When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. What Real Engagement Looks Like Engagement is often reduced to a buzzword. But true engagement goes beyond likes or clicks. It's rooted in meaningful interactions, personalized experiences and shared ownership between brand and customer. • Authentic Engagement: The foundation of any strong customer relationship is two-way communication. Brands must not only speak but listen—actively and empathetically. Whether through social media, chat or in-app experiences, the interaction should feel personal, inclusive and human. Consider how beauty brand Glossier creates channels for two-way dialogue with customers. From Slack groups to feedback loops and micro-influencer campaigns, fans became part of the process. • Content That Delivers Value: People come back to brands that teach, inspire and entertain. Educational content, how-to videos, behind-the-scenes access and expert-led events build credibility and trust. For example, Nike Run Club invites users to train, compete and connect. • Personalization: Harness data to tailor experiences. Personalized offers, curated recommendations and custom interactions show customers they're understood and valued. Using customer information—such as skin type, preferences and purchase history—Sephora offers personalized product recommendations, pairings and interactive quizzes. This creates an experience that feels curated, not generic. • Incentives That Encourage Participation: Reward active engagement—offer points for reviews, recognition for social shares or early access to products. These mechanisms enhance involvement and build emotional investment. As BCG research found, "Companies with top loyalty programs find new ways to engage their loyalty communities, often turning customers into active brand advocates." • Customer Empowerment: Invite your audience to shape your brand. Feature real customer stories, crowdsource ideas or host design challenges. Like with Glossier's engagement campaigns mentioned above, when customers have a voice, they become natural advocates. While engagement is a key goal, its real power lies in its ability to drive revenue. Stronger relationships accelerate conversions—not just in purchases but in long-term behavior shifts. When customers feel invested, they educate others through authentic reviews and peer validation. This shortens the sales cycle and opens new doors for upselling and cross-selling through natural interactions. Most importantly, it anchors customers to your brand, driving loyalty that outlasts any promotion or campaign. Part of this process of creating a sustained connection requires the right infrastructure. For example, tools that unify CRM, content management, personalization and engagement features act as central hubs where customer interactions thrive. Dashboards, loyalty integrations and AI-powered insights can allow brands to evolve in real time, adapting to changing needs and behaviors. The key is to integrate engagement into every step of the customer journey, rather than treating it as an add-on. A Collaborative Future The next wave of brand success won't be driven by louder ads or deeper discounts. It will be fueled by deeper relationships. As digital fatigue rises, customers will gravitate toward brands that make them feel seen, heard and connected. In short, they'll choose brands that matter. To earn that connection, companies must shift from broadcasting to enabling, from selling to supporting and from control to collaboration. Customers don't just want products—they want purpose. They want to be part of something bigger. They want brands to reflect their values and invite their voices. Brands that embrace this shift will build more than customer bases—they'll build communities. The journey from connection to conversion is shaped by trust, relevance and relationship. In a world defined by automation and scale, real human connection is the edge that sets winning brands apart. By investing in long-term engagement, brands unlock something more powerful than a campaign—they create a durable engine for growth, driven by loyalty, advocacy and meaning. That is the true power of connection. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
