Latest news with #edatanetworks
National Post
31-07-2025
- Business
- National Post
edatanetworks Inc. Receives Approval for Online-to-Offline Digital Commerce Patent from USPTO
Article content EDMONTON, Alberta — edatanetworks Inc. announced today that the United States Patent and Trademark Office (USPTO) has approved a continuation of patent 12,039,562. This continuation further strengthens edatanetworks' intellectual property portfolio, reinforcing the company's leadership in bridging online advertising to offline commerce through its proprietary Click2Sale technology. Article content The patent is a continuation in a family of patents that protect the core mechanisms that enable merchants to quantify the impact of digital marketing efforts on in-store sales. This patent expands the Click2Sale digital asset, which facilitates the measurement of return on advertising investment by linking online consumer interactions with secure, tokenized transaction data. By doing so, verifiable and actionable insights are delivered to merchants – while also enabling merchant-funded, consumer-directed contributions that create impact for local organizations. This innovation ensures that small and medium businesses can benefit from measurable, accountable marketing that drives both sales and customer loyalty. Article content Article content 'The approval of this continuation underscores our commitment to building a robust IP foundation for online-to-offline commerce,' said Terry Tietzen, Founder and Chief Executive Officer of edatanetworks. 'Click2Sale transforms how local merchants validate their marketing spend by delivering measurable results tied directly to consumer purchases—empowering the merchant while enriching communities.' Article content Article content Article content Article content Article content
National Post
11-06-2025
- Business
- National Post
edatanetworks Inc. Granted USPTO Patent for Disaster Relief Through Digital Commerce
Article content EDMONTON, Alberta — edatanetworks Inc. announced today its strengthened philanthropy-centric patent portfolio with the recent approval of patent 17/714,059 from the United States Patent and Trademark Office (USPTO). Article content In an ecosystem where consumers and merchants come together to generate contributions for local communities, patent 17/714,059 enables the system to redirect contributions to relief organizations in time of disaster. Typically, the system analyses rich transaction data for purchases between consumers and merchants and allocates a contribution from the merchants to local non-profits selected by the consumer. During times of emergency, the 'switch' can be activated to direct a portion (or all) of the contributions generated to support relief efforts (e.g. locally, regionally, nationally). Article content Article content 'This patent is a welcome addition to our intellectual property portfolio. It further solidifies the core principles of our IP's DNA in which contributions are 100% merchant-defined and 100% pass-through – at no cost to the consumer,' said Terry Tietzen, Chief Executive Officer of edatanetworks. 'Through the system defined in this patent, the goodwill that is generated by merchant contributions provides notable positive and accountable impact on communities in their time of need.' Article content Article content Article content Article content Article content
