edatanetworks Inc. Receives Approval for Online-to-Offline Digital Commerce Patent from USPTO
EDMONTON, Alberta — edatanetworks Inc. announced today that the United States Patent and Trademark Office (USPTO) has approved a continuation of patent 12,039,562. This continuation further strengthens edatanetworks' intellectual property portfolio, reinforcing the company's leadership in bridging online advertising to offline commerce through its proprietary Click2Sale technology.
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The patent is a continuation in a family of patents that protect the core mechanisms that enable merchants to quantify the impact of digital marketing efforts on in-store sales. This patent expands the Click2Sale digital asset, which facilitates the measurement of return on advertising investment by linking online consumer interactions with secure, tokenized transaction data. By doing so, verifiable and actionable insights are delivered to merchants – while also enabling merchant-funded, consumer-directed contributions that create impact for local organizations. This innovation ensures that small and medium businesses can benefit from measurable, accountable marketing that drives both sales and customer loyalty.
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'The approval of this continuation underscores our commitment to building a robust IP foundation for online-to-offline commerce,' said Terry Tietzen, Founder and Chief Executive Officer of edatanetworks. 'Click2Sale transforms how local merchants validate their marketing spend by delivering measurable results tied directly to consumer purchases—empowering the merchant while enriching communities.'
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