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Fashion Value Chain

Chapter 2 Joins Forces with Everlane on Clean Luxury Drive

Chapter 2 is proud to welcome Everlane to its portfolio, taking on the brand's sustainability communications as part of the ongoing Better for You campaign. Recognized globally for its radical transparency and ethical ethos, Everlane is reshaping modern luxury through a lens of clean design, accountability, and environmental progress. Under this partnership, Chapter 2 will spotlight Everlane's journey toward clean luxury—an approach defined by circular design systems, responsible material sourcing, and manufacturing transparency. As the brand continues to grow its accessible luxury offering, it remains committed to building products that are not only beautifully made but also responsibly conceived. Everlane's commitment to radical traceability and circularity is no longer a disruptive vision—it's the new standard. With a reputation for timeless silhouettes and rigorous integrity across its value chain, Everlane invites consumers to participate in a conscious movement that prioritizes both planet and product. This partnership marks a shared mission to advance the future of fashion through thoughtful storytelling, innovative practices, and purpose-driven design. To learn more, visit or email Everlane@