Latest news with #fashionlabel
The Sun
6 days ago
- Business
- The Sun
Shoppers in frenzy over new Sainsbury's dress that's big boob-friendly, fits like a dream & the colour of summer
SHOPPERS are in a frenzy after spotting an "elegant and comfortable" dress in a top supermarket - and it's perfect for summer. Tu Clothing, the in-house fashion label for Sainsbury's, is renowned for its stylish buys at affordable prices. 4 And if you like to look chic on a budget as well as feeling comfortable, this supermarket frock could become a wardrobe staple. Shoppers have insisted the strappy Sainsbury's midaxi dress "fits like a dream" thanks to its elasticated back, and suits all body shapes. It's also in the colour of the season, which instantly ticks the box for on-trend fashion. The butter yellow Cutwork Midaxi Strappy Dress - also available in white - is priced at £32 and comes in sizes six to 24. Describing it online, the Sainsbury's team say: "An elegant choice for summer outings and sun-soaked holidays, this yellow midaxi dress comes in a strappy style. "Designed with cutwork embroidery, a v-neckline, adjustable straps, finished with shirred detailing at the back. Finish your look with mesh ballerina pumps." Unsurprisingly, it has already scored countless five-star reviews and is completely sold out online. So if you're looking to get your hands on it, you may need to run to your nearest store. "Love colour, style and fit of this dress. Comfortable and lovely material", one delighted shopper said. A second wrote: "This is stunning dress which because of the double layer renders it non see through, excellent fit true to size and great length. As you can tell I love this dress." Shoppers run to Primark for 'perfect' yellow spring co-ord, even TV star's a fan A third chimed in: "I am thrilled with this dress it is so pretty and such good quality too! "I am really looking forward to wearing it on my holiday." "This arrived today and I love it", cried a fourth. "Was looking for a long dress for my holiday. Love the yellow and at 5'2 it's ankle length on me. Even fits my G cup bust. Love it." A fifth added: "I bought this dress because I loved the yellow colour and very pretty soft cotton fabric. "It fits like a dream, comfortable adjustable straps and back elastication ensures a perfect fit. "It will get so much wear this summer as it's suitable for so many occasions. I love it." Meanwhile, a sixth insisted: "The dress is amazing quality for the price is fully lined inside, true to size ideal for the warmer weather or holiday abroad." Is supermarket fashion the new high street? DEPUTY Fashion Editor Abby McHale weighs in: The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family. Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street. Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year. So what is it about supermarket fashion that is becoming so successful? Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative. A lot of the time they keep to classic pieces that they know will last the customer year after year. Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Daily Mail
6 days ago
- Entertainment
- Daily Mail
There's nothing chicer than a black dress - 7 outfits I'll be wearing on repeat this summer
Three summers ago, I bought a black linen dress from Australian label Dissh for my friend's wedding. There was a moment, during the checkout process, when I hesitated – the shade used to be off-limits for guests – but after deciding that rule felt outdated, I hit 'pay now'. And I'm so glad I did. The black dress in question is now the hardest-working item in my summer wardrobe – it's also the piece that earns me the most compliments, thanks to its square neckline, fitted bodice and full skirt. I've worn it to another friend's wedding with heels and a raffia clutch; regularly show it off in the office with flat strappy sandals and a woven tote; and, after three summers, it's still the one dress that's guaranteed to make it onto my holiday packing list. The colour black is often overlooked when the weather gets warmer, but if you ask me, a black dress is one of the most versatile pieces you can have in your collection. The trick is to focus on relaxed silhouettes in breezy linens and cottons to stay cool in the summer months. It's also one of the easiest shades to style. A black dress acts as a blank canvas for chunky jewellery or colourful accessories to sit against. Or, you can lean into the minimalism of an all-black look with a pair of barely-there sandals and sleek sunglasses. Ready to meet your new favourite warm-weather wardrobe staple? Scroll for my pick of the seven best black dresses on the high street right now – and tips on how I'd style each of them. Mango £49.99 Shop The ruffled neckline lends itself to a statement necklace – I'd opt for something playful, like this charm necklace from Sézane, and keep the rest of the outfit simple with some black sandals from Zara. Sézane £125 Shop COS £95 Shop The simplicity of this linen maxi calls for a pop of colour. These hoops from Mejuri are interchangeable and a perfect match for these strappy sandals from Arket. George at Asda £18 Shop A kitten heel and bangle or two will instantly dress up this sober number from George at Asda. I'd go with this organically-shaped bracelet from Pandora and these thin-strapped heels from Mango. £350 Shop Mango £45.99 Shop Gap x DÔEN £165 Shop The all-over eyelet detailing of this maxi should be the focus, so keep your accessories simple. I'd opt for tan accessories, like this tote from Dragon Diffusion and these slides from & Other Stories. Next £46 Shop Nobody's Child £85 Shop £298 Shop This midi from Reformation is actually a two-piece that you'll want to reach for over and over again. I'd wear it to the office with these two-tone studs from Orelia and these braided flats from H&M.
